Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Why Brands Should Be Thankful for Pinterest This Holiday Season
Posted on November 27th 2013
There is a good chance you’ll hear the classic question: “What are you thankful for?” at least once this week. But let’s be more specific: “What social network are you thankful for?” For many brands, the answer could and should be Pinterest, especially this holiday season. After all, Pinterest shoppers spend $140-$180 per order, and with 70 million users…well, you do the math.
In most cases, holiday campaigns and promotions have been signed, sealed and are in the process of being delivered to audiences on social, but why not take your initiatives a few steps further? Check out these repin-worthy statistics, plus some quick and easy ways to find success on Pinterest this holiday season.
1. Optimize Everything
Board titles and pin descriptions should be rich in keywords. Remember, hashtags no longer exist on Pinterest, but keywords are constantly searched. Clever and catchy titles and descriptions are great, but unfortunately won’t be what gets you noticed here.
2. Make It Easy For Them
If you aren’t using rich pins, make sure you check the links and pricing on the products you have pinned in the past and for those you plan to pin during the holiday season. Broken links and incorrect pricing can be the kiss of death on Pinterest. And while you’re at it, make sure those links are mobile-friendly. After all, Pinterest is the dominating social channel on iPads with almost 50% of sharing activity according to ShareThis.
3. Be The Holiday Helper
Give the pinners what they want. Show them the products, tell them who they’re for and give them a price. Gift Guides are a staple of the holiday shopping season and Pinterest is no exception. According to Crowdtap, 47.7% of shoppers say that Pinterest content has inspired holiday gift purchases. Holiday gift guide boards are an easy way to promote your products and leave pinners grateful for the idea – but more importantly, the gift.
4. The Brighter, The Better
Before you pin anything, think about a Pinterest feed and ask yourself this question: “Is this a scroll stopper?” An image in a Pinterest feed has a lot to compete with. Make sure your images are crisp, clean and BRIGHT if you want them to be noticed. This Pinterest Image Guide from Curalate is a great reference.
5. Be Everywhere
Now that you know what to do and how to do it, decide what you want to pin. Start now and don’t stop until people begin to Instagram their Christmas Eve dinners because everybody knows at least one last-minute shopper. Create a calendar and pin every day and in terms of timing, experiment. As Tailwind (formerly PinLeague) CEO and co-founder, Daniel Maloney, explained in a recent interview: “Although we are seeing some general best practices for Pinterest, because it is relatively new there is still a lot we don’t know.”
How are you using Pinterest in your holiday social strategy? Tell us in the comments below!
(holidays / shutterstock)