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Why Brands Should Be Thankful for Pinterest This Holiday Season
Posted on November 27th 2013
There is a good chance you’ll hear the classic question: “What are you thankful for?” at least once this week. But let’s be more specific: “What social network are you thankful for?” For many brands, the answer could and should be Pinterest, especially this holiday season. After all, Pinterest shoppers spend $140-$180 per order, and with 70 million users…well, you do the math.
In most cases, holiday campaigns and promotions have been signed, sealed and are in the process of being delivered to audiences on social, but why not take your initiatives a few steps further? Check out these repin-worthy statistics, plus some quick and easy ways to find success on Pinterest this holiday season.
1. Optimize Everything
Board titles and pin descriptions should be rich in keywords. Remember, hashtags no longer exist on Pinterest, but keywords are constantly searched. Clever and catchy titles and descriptions are great, but unfortunately won’t be what gets you noticed here.
2. Make It Easy For Them
If you aren’t using rich pins, make sure you check the links and pricing on the products you have pinned in the past and for those you plan to pin during the holiday season. Broken links and incorrect pricing can be the kiss of death on Pinterest. And while you’re at it, make sure those links are mobile-friendly. After all, Pinterest is the dominating social channel on iPads with almost 50% of sharing activity according to ShareThis.
3. Be The Holiday Helper
Give the pinners what they want. Show them the products, tell them who they’re for and give them a price. Gift Guides are a staple of the holiday shopping season and Pinterest is no exception. According to Crowdtap, 47.7% of shoppers say that Pinterest content has inspired holiday gift purchases. Holiday gift guide boards are an easy way to promote your products and leave pinners grateful for the idea – but more importantly, the gift.
4. The Brighter, The Better
Before you pin anything, think about a Pinterest feed and ask yourself this question: “Is this a scroll stopper?” An image in a Pinterest feed has a lot to compete with. Make sure your images are crisp, clean and BRIGHT if you want them to be noticed. This Pinterest Image Guide from Curalate is a great reference.
5. Be Everywhere
Now that you know what to do and how to do it, decide what you want to pin. Start now and don’t stop until people begin to Instagram their Christmas Eve dinners because everybody knows at least one last-minute shopper. Create a calendar and pin every day and in terms of timing, experiment. As Tailwind (formerly PinLeague) CEO and co-founder, Daniel Maloney, explained in a recent interview: “Although we are seeing some general best practices for Pinterest, because it is relatively new there is still a lot we don’t know.”
How are you using Pinterest in your holiday social strategy? Tell us in the comments below!
(holidays / shutterstock)