May 13 Posted 4 years ago
With all due respect, I don't think you made the argument why business executives should push aside the top three concerns, especially the first one. ROI is the top concern for business executives. A 3:1 ratio on revenue and expenses is paramount in any marketing strategy. ROI for social media is ambiguous and amoebic.
Although it is attractive to have a social media presence (aka, a public relations department), the comparative benefit between traditional marketing and social media still favors traditional marketing. I do believe social media has a nice fit for industries such as concerts, movies or socially conscious events. But, for industries where client interviews are essential for determining if there is a win-win outcome for both buyer and seller, social media is not the right tool. I have not seen the evidence where buyers are purchasing based on tweets and Facebook postings, unless the product is a pure commodity (concerts, tickets) and no education is required prior to the purchase.
Finally, small business owners are looking personality in their social media specialists. My daily experience, as a business consultant, with the majority of social media specialists is that they are great in tweeting and posting on Facebook, but do not perform well in live, client-consultant interactions. Small business owners are looking for the hybrid approach...people who have both social media and verbal, face-to-face business skills.
May 11 Posted 4 years ago
I totally agree with you, it is fear of unkown. In fact I wrtoe an article about this very issue citing a study by a social media scientist who asked what lies behind fear of making connections.
I would be honored if you read it.
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...