- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Why Cartoons Are Better Than Stock Photos and Infographics
Posted on November 21st 2013
Many social media managers rely on stock photos to add interest and punch to their blogs and other online content. However, research shows that cartoons are much a more powerful option in terms of engagement and sharing. Small Business Trends reported on my analysis earlier this year in which three blog posts were A/B tested with the only difference being the inclusion of a stock photo or a cartoon. In that study 90% agreed they would prefer to share the content containing cartoons.
Cartoons are powerful because they provide a shortcut to a smile. That's why businesses and publications have been using them successfully in advertising for decades. Stock photos do add impact, but it is the sharing of a smile that make cartoons an especially powerful tool. Cartoons are more effective at clarifying complex issues, revealing simple truths we all share, and adding much needed visual interest and levity.
Also, for those of you who think that infographics are here to stay, take a look at this recent post by Moz's Rand Fishkin. He states that not only are infographics waning in their appeal, but “Google has said specifically that they're looking at algorithmic ways that they can work around infographics that get embedded that people didn't really mean to or intend to link back.” Conversely, he talks up the placement of visual media and points to cartoons as more compelling than photos or infographics. He goes on to say that cartoons are "incredibly popular and get picked up all the time."
Another marketing strategist that shares Fishkin’s enthusiasm for comics and visual media is Douglas Idugboe. In his article titled, How to Optimize Your Marketing for the Visual Marketing Revolution, he highlights comics as “an easily sharable and potentially viral” form of visual media.
So, don’t just take my word for it, marketing experts agree that if you are looking to visually boost your content, cartoons are the way to go!