Why Do You Blog? Getting the Most from Blogging

Posted on September 25th 2011

Why Do You Blog? Getting the Most from Blogging

Why Do You Blog?There are many different types of bloggers, all with different agendas and motivation. In order to get the most from blogging it is important to understand why you are blogging. Without a clear understanding of why you need a blog it’s impossible to develop goals and guidelines to meet your blogging objective. It can also help to understand why other bloggers may be blogging. Here are a few reasons to blog:

Check MarkPolitical or Religious Blogs

The blog format can be ideal for spreading messages, issuing statements and expressing opinions for issues that benefit from reader interaction. Blogging is perfect for getting political statements out or spreading human rights awareness. Religious groups find the blog format great for generating interest, encouraging interaction and even sharing on social sites.

Check MarkFamily or Social Connections

Blogging can fill a void that social sites leave when you want to share more detail with things like weight loss or upcoming events. Virtually any interest you can fathom can be found on blogs.

Check MarkPersonal Journals

Blogs are an easy solution for an online journal or diary. Sharing thoughts, ideas and travels are a breeze with your own blog. Documenting difficult or satisfying experiences, whether for you or to share with others, can be managed with ease on a blog.

Check MarkQuick Sites for Online Profit

There is thousands of blogs setup entirely for profit. There are AdSense blogs, niche blogs, blogs designed to sell a single product or product bundles. There are list building blogs, affiliate blogs and more. Blogs can be setup fast, automated and set loose as an income generator. We see these online profit blogs everywhere and I believe it’s just the beginning.

Check MarkDeveloping Your Expertise

Blogging can help you build a fantastic reputation and even be recognized as an expert in almost any field. We see bloggers on news interviews and hear radio shows speaking with bloggers to get expert opinions on the subject at hand. Bloggers gain popularity, employment and even new cliental by blogging as an expert.

Check MarkBusiness and Brand Building

Thousands of businesses of every size have discovered the benefits of building brands by blogging. Whether the brand is your personal name, your corporate identity or the next big product launch blogging can handle it.

Check MarkCustomer Support and List Building

Every business understands the importance of customer support, interaction and development. Blogging is a relatively easy tool for meeting those needs. Blogs encourage customer engagement and can aide in building data and an email list. Displaying FAQs and product testimonials are simple matters with blogging tools. Contact and HelpDesk plugins help with customer support.

Check MarkSEO and Search Traffic

Search engines love blogs and using the blog format can help bring in search engine traffic. Blogging makes it easy to build back links by participating on other relevant blogs, submitting to blog directories and blog post rating sites. A multitude of themes, plugins and tutorials help even the most novice blogger with search engine optimization.

Check MarkThe Ease of Blog -vs. Static Websites

Many website have moved to blogs simply for the ease of updating and maintaining content and structure. Free and premium blog themes can make the simplest blogs look like professionally designed websites. The learning curve is minimal with blog formats and very little HTML or script understanding is required. Another advantage that blogs have over static sites is the ability to regularly backup content and databases.

The First Step

I’m sure I’ve missed other reasons to blog but you get the idea. The first step is to understand exactly why you are blogging. Once you have that figured that out it’s simply a matter of putting together an outline that will help that happen. I will be coving that aspect of blogging very soon in order to help you develop clear guidelines and goals.

Are you running multiple blogs with different agendas? I’d love to hear your input below.

    

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Brian D. Hawkins

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Blogger, Marketer and all around great guy. Married and from Michigan.

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Comments

Posted on September 25th 2011 at 10:20AM

Thanks for the full list of why anyone can blog. since blogging became a relatively mainstream form of communication, I feel it has opened up the ability to keep those you are trying to reach with relative data and news that they are searching for. What make blogging fun is not only can inform, but at the same time attract potential followers and customers. In the future, I can see blogging and how to use SEO on one's blog as a series of courses taught in college and at universities as the format becomes more integrated in our culture.

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Posted on October 11th 2011 at 7:15AM

Hi Edwin, I'd be amazed if blogging wasn't already being used and discussed in collages right now.

Posted on September 26th 2011 at 4:23AM

You really nailed it! I guess also some people blog to become an active part of the internet, for learning and better understanding how the web, its content an users are evolving. For instance in my job as a marketeer I need to have the feeling for the internet, as it is exponentially increasing its importance as a communication channel for brands.

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Posted on October 11th 2011 at 7:12AM

Nice point Ignacio, blogging is all about interation.

Posted on September 26th 2011 at 10:16AM

I write and publish two main blogs, Orexis Dianoētikē and Virtue Ethics Digest (just recently started). 

The first one I started originally as a place for me to explore ideas as an academic philosopher outside of the format we usually work in, and geared towards a broader audience -- so Personal Journal and Developing Your Expertise.  Eventually, as I've acquired a more significant online presence, and started my own consulting firm, it's also been about Brand Building, with myself and the skills I bring in as a philosopher, as the brand.

The second one I actually startes with an education purpose -- to show my students how Virtue Ethics illuminates all sorts of contemporary stories about moral issues of all sorts, from psychology, to business, to diet, etc.  It's part of my Brand as well, and I'd say also part of Developing my Expertise

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Posted on October 11th 2011 at 7:09AM

Hi Gregory, teaching and educating is a fantastic reason to blog. Thanks,

Posted on October 31st 2011 at 10:18AM

I run two separate blogs with two distinct purposes. The first is a social media/ SMM blog which I use to help establish my expertise in that field (as well as provide writing samples for potential employers). My second blog is to promote myself as a writer of fiction and to connect with other unpublished authors as a means to form a community in which people going through the same process can offer advice or comisseration. 

 

In both blogs I did not utilize an outline created posts of different sub-topics or sub-headers which fell within the realm of the overall blog topic. As time went on, via analytics, I could see which posts were more popular and began to shape my content based on what my audience appeared to be most interested in.