- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Why Do You Blog? Getting the Most from Blogging
Posted on September 25th 2011
There are many different types of bloggers, all with different agendas and motivation. In order to get the most from blogging it is important to understand why you are blogging. Without a clear understanding of why you need a blog it’s impossible to develop goals and guidelines to meet your blogging objective. It can also help to understand why other bloggers may be blogging. Here are a few reasons to blog:
Political or Religious Blogs
The blog format can be ideal for spreading messages, issuing statements and expressing opinions for issues that benefit from reader interaction. Blogging is perfect for getting political statements out or spreading human rights awareness. Religious groups find the blog format great for generating interest, encouraging interaction and even sharing on social sites.
Family or Social Connections
Blogging can fill a void that social sites leave when you want to share more detail with things like weight loss or upcoming events. Virtually any interest you can fathom can be found on blogs.
Blogs are an easy solution for an online journal or diary. Sharing thoughts, ideas and travels are a breeze with your own blog. Documenting difficult or satisfying experiences, whether for you or to share with others, can be managed with ease on a blog.
Quick Sites for Online Profit
There is thousands of blogs setup entirely for profit. There are AdSense blogs, niche blogs, blogs designed to sell a single product or product bundles. There are list building blogs, affiliate blogs and more. Blogs can be setup fast, automated and set loose as an income generator. We see these online profit blogs everywhere and I believe it’s just the beginning.
Developing Your Expertise
Blogging can help you build a fantastic reputation and even be recognized as an expert in almost any field. We see bloggers on news interviews and hear radio shows speaking with bloggers to get expert opinions on the subject at hand. Bloggers gain popularity, employment and even new cliental by blogging as an expert.
Business and Brand Building
Thousands of businesses of every size have discovered the benefits of building brands by blogging. Whether the brand is your personal name, your corporate identity or the next big product launch blogging can handle it.
Customer Support and List Building
Every business understands the importance of customer support, interaction and development. Blogging is a relatively easy tool for meeting those needs. Blogs encourage customer engagement and can aide in building data and an email list. Displaying FAQs and product testimonials are simple matters with blogging tools. Contact and HelpDesk plugins help with customer support.
SEO and Search Traffic
Search engines love blogs and using the blog format can help bring in search engine traffic. Blogging makes it easy to build back links by participating on other relevant blogs, submitting to blog directories and blog post rating sites. A multitude of themes, plugins and tutorials help even the most novice blogger with search engine optimization.
The Ease of Blog -vs. Static Websites
Many website have moved to blogs simply for the ease of updating and maintaining content and structure. Free and premium blog themes can make the simplest blogs look like professionally designed websites. The learning curve is minimal with blog formats and very little HTML or script understanding is required. Another advantage that blogs have over static sites is the ability to regularly backup content and databases.
The First Step
I’m sure I’ve missed other reasons to blog but you get the idea. The first step is to understand exactly why you are blogging. Once you have that figured that out it’s simply a matter of putting together an outline that will help that happen. I will be coving that aspect of blogging very soon in order to help you develop clear guidelines and goals.
Are you running multiple blogs with different agendas? I’d love to hear your input below.