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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Why Employee Advocacy Matters
Posted on July 29th 2014
Why does employee advocacy matter? How much impact can employees really have? How often will employees actually do this type of thing?
We are asked questions like these all of the time at Dynamic Signal. It's our passion to help companies understand why employee advocacy truly does matter, to them as marketers, and also to their employees. The simple fact is people trust people, not brands. So, when a message is posted on social media the chances of an audience engaging with it are much greater when it's coming from a friend or family member. More reach, greater scale, and up to 100X the impact versus the same content being distributed by a company's official social channels. That's why it matters to the company.
Additionally, it also matters to the employees, as they are supplied with a steady stream of quality curated/approved content to share to their audiences. Their social presence is greatly improved, followers and connections grow, and they are seen as thought leaders in their category.
Want to learn more? Click here to download our eBook: An Introduction to Employee Advocacy.