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Why does employee advocacy matter? How much impact can employees really have? How often will employees actually do this type of thing?
We are asked questions like these all of the time at Dynamic Signal. It's our passion to help companies understand why employee advocacy truly does matter, to them as marketers, and also to their employees. The simple fact is people trust people, not brands. So, when a message is posted on social media the chances of an audience engaging with it are much greater when it's coming from a friend or family member. More reach, greater scale, and up to 100X the impact versus the same content being distributed by a company's official social channels. That's why it matters to the company.
Additionally, it also matters to the employees, as they are supplied with a steady stream of quality curated/approved content to share to their audiences. Their social presence is greatly improved, followers and connections grow, and they are seen as thought leaders in their category.
Want to learn more? Click here to download our eBook: An Introduction to Employee Advocacy.
Russ Fradin is the co-founder of Dynamic Signal and a digital media industry veteran with more than 15 years' experience in the online marketing world. Russ co-founded and was CEO of Adify (acquired by Cox for $300 million in May 2008) and co-founded SocialShield. He was also SVP of BD at Wine.com, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3 billion in January 2000). Russ is also an active angel investor in the digital world and is on a number of boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania.