How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

Why Employee Advocacy Matters

Why does employee advocacy matter? How much impact can employees really have? How often will employees actually do this type of thing?

Why Employee Advocacy Matters ~ by Dynamic Signal from Dynamic Signal on Vimeo.

We are asked questions like these all of the time at Dynamic Signal. It's our passion to help companies understand why employee advocacy truly does matter, to them as marketers, and also to their employees. The simple fact is people trust people, not brands. So, when a message is posted on social media the chances of an audience engaging with it are much greater when it's coming from a friend or family member. More reach, greater scale, and up to 100X the impact versus the same content being distributed by a company's official social channels. That's why it matters to the company.

Additionally, it also matters to the employees, as they are supplied with a steady stream of quality curated/approved content to share to their audiences. Their social presence is greatly improved, followers and connections grow, and they are seen as thought leaders in their category.

Want to learn more? Click here to download our eBook: An Introduction to Employee Advocacy.

Join The Conversation

Upcoming Webinars

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...