Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
When Marissa Meyer, the new CEO of Yahoo, banned full-time work from home last February she ignited a lot of criticism.
(see for example the Guardian’s article “Yahoo CEO Marissa Mayer’s work-from-home memo is from bygone era“).
At the same time Apple is building a 3 billion dollars’ (now gone up to 5 billion dollars’) specially thought headquarters to lodge their employees and promote maximum collaboration.
Even with social networking and all these tools that make long distance interactive communication so present in our lives, does tele-working allow the right culture and collaboration to develop?
In the case of large companies like Yahoo and Apple, or even Facebook, it does not seem to work. Face-to-face collaboration, nurturing chance physical encounters on a campus seem to be the best way to foster creativity and productivity from collaboration. In the case of Yahoo, after one week of shock, papers started to appear showing that possibly, taking this decision was the only way to allow a new Yahoo culture to develop and flourish (see for example the paper “Marissa Mayer Got It Right — You Can’t Fix A Broken Culture When People Aren’t In The Office“).
The power of face-to-face relationships, their intensity and the unconscious exchanges that occur, are still central to collaboration. Or are they?