May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Feb 11 Posted 5 years ago If you are trying to identify opportunities for improvement, the Forrester review gives you something you will never get from a customer.
steven @ Ankylosing Spondylitis
Feb 11 Posted 5 years ago
Cliff from Forrester here. I think you nailed it. Forrester is a team of analysts, not a loosely affiliated network of individuals. That means the brands -- both the company's and the individuals -- are closely tied.
Forrester can help analysts build their brand by providing tools like the blogging platform, getting them access to key journalists at major media outlets, and help them secure key speaking spots at major conferences for example.
My work on social initiatives here at Forrester is based in a belief that both the analyst brand and Forrester brand can benefit. One doesn't have to win over the other.
Feb 10 Posted 5 years ago Only Forrester can answer this for sure, but the whole argument-from-HR policy seems to offer the same 2-3 star analysts as anecdotal evidence. No company--especially in their business--retains employees forever. Li, Owyang and Kim are highly visible examples, but are they exceptions or harbingers of the future? I can't answer that, but I suspect neither can anyone else who is currently weighing in on this issue from an HR strategy perspective :)
Feb 10 Posted 5 years ago Forrester is faced with a unique issue when compared to other companies. IP of the company and thought leadership of its analyst/employees make up the value of the firm. I don't see where they have a choice on this policy. With that said they do need to take their heads out of the sand when it comes to compensation of rising star analysts. Charlene Lee and others might well have stayed on if the culture and compensation made sense to them compared to going start up.
Feb 10 Posted 5 years ago
Your first statement is interesting . "Information wants to be free". For any company dealing with an intangible product or service, that could be a little issue, as your article says. Our competitive advantage is the intellect of our investment managers (we are a money management firm). Simplistically, if we shared everything we were going to buy or sell, the moment we decided to do so, why would anyone pay us for our services?
I agree that a wider sharing of information is desirable and one of the great benefits of social media. Perhaps Forrester's PR is the issue, rather than the intent?