Feb 11 Posted 6 years ago If you are trying to identify opportunities for improvement, the Forrester review gives you something you will never get from a customer.
steven @ Ankylosing Spondylitis
Feb 11 Posted 6 years ago
Cliff from Forrester here. I think you nailed it. Forrester is a team of analysts, not a loosely affiliated network of individuals. That means the brands -- both the company's and the individuals -- are closely tied.
Forrester can help analysts build their brand by providing tools like the blogging platform, getting them access to key journalists at major media outlets, and help them secure key speaking spots at major conferences for example.
My work on social initiatives here at Forrester is based in a belief that both the analyst brand and Forrester brand can benefit. One doesn't have to win over the other.
Feb 10 Posted 6 years ago Only Forrester can answer this for sure, but the whole argument-from-HR policy seems to offer the same 2-3 star analysts as anecdotal evidence. No company--especially in their business--retains employees forever. Li, Owyang and Kim are highly visible examples, but are they exceptions or harbingers of the future? I can't answer that, but I suspect neither can anyone else who is currently weighing in on this issue from an HR strategy perspective :)
Feb 10 Posted 6 years ago Forrester is faced with a unique issue when compared to other companies. IP of the company and thought leadership of its analyst/employees make up the value of the firm. I don't see where they have a choice on this policy. With that said they do need to take their heads out of the sand when it comes to compensation of rising star analysts. Charlene Lee and others might well have stayed on if the culture and compensation made sense to them compared to going start up.
Feb 10 Posted 6 years ago
Your first statement is interesting . "Information wants to be free". For any company dealing with an intangible product or service, that could be a little issue, as your article says. Our competitive advantage is the intellect of our investment managers (we are a money management firm). Simplistically, if we shared everything we were going to buy or sell, the moment we decided to do so, why would anyone pay us for our services?
I agree that a wider sharing of information is desirable and one of the great benefits of social media. Perhaps Forrester's PR is the issue, rather than the intent?
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and servi...