Why Google+ Business Pages Could Overwhelm Facebook Fan Pages

Mac Ocampo
Mac Ocampo Social Media Manager, 4Community

Posted on November 8th 2011

Google just launched Google+ for brands and businesses. The much-anticipated release of Google+ pages for brands has been discussed for months and how it might be better than Facebook fan pages for businesses, celebrities, and organizations. From your local laundry shop to that pizza restaurant downtown, Google+ Pages will help users connect by establishing a firm relationship between merchants and customers.

Aside from enhancing local businesses, Google+ Pages will help people connect with their favorite sports teams, news organizations, and games like Angry Birds, Fox News, and Chicago Bulls. Google+ brand pages will carry a tiny square icon that suggests that it’s a Page instead of an ordinary Google+ profile. Google+ Pages are now available worldwide to all international and local brands. But can Google+ Pages measure up against Facebook’s Pages?

I've compiled a list on how Google+ Brand Pages could trample Facebook Fan Pages:

Search Engines Enhance Social Networks

It’s not everyday that a search engine builds a social network. Google+ Pages will have the edge in terms of SEO. As Google supercharges its ranking algorithm, expect Google+ Pages to be on the top of the SERPs. But Google is all about social business and not just social networking. If you want to bring relatives and friends together then you build a social network, BUT if you want to entice customers then you establish a social network backed up by the world’s largest search engine!

Enhanced Local SEO

It’s obvious that local businesses can leverage social media more than a multi-national brand does. And as Google makes its search algorithm more “regionalized”, there’s a great opportunity for local merchants to be noticed by customers. If you type “pizza” the best pizza restaurant located downtown will be on the top 5 results. Google+ Pages will enhance how local business owners do their SEO and it will be more convenient for them.

Instantized Content

People don’t really backread their feeds on Facebook just to read news. They search for it! and having a newsfeed ticker on the side doesn’t really quench their thirst for content. Users want instant content! Google+ Brand Pages are connected directly to the SERPs. The good thing about it is that Google just tweaked it’s search algorithm to provide relevant and fresh results about trending news and recurring events. Aside from that Google+ makes use of hashtags already that whenever clicked it yields search results of the topic.

Google Offers and Google Places

Facebook Deals and Facebook Places are now irrelevant. Google Offers are gradually making it’s way through local merchants in every key city in the country. With Google+ Pages, businesses can easily offer deals and discounts to loyal patrons and potential customers. Aside from that, customers can easily know where a store is located with the help of Google Places. I’m looking forward on how Google+ Brand Pages will be integrated with Google Wallet as well. It also helps that Android users are increasing and we all know that Google puts a premium on mobile usage.

The Game Changer: Direct Connect

We live in a world of instant connection. Some people use Google more than their toothbrush. Users are always researching for products, services, and brands. Google’s Direct Connect feature will turn every query into meaningful relationships for customers and merchants. When searching for a brand, simply add a [+] to a brand or celebrity so Google can show a brand’s Google+ Page. Google+ Pages for Businesses is significant for Google+. Google is the most-used search engine in the planet and owns majority of searches. Google+ is not only connecting a person to another, Google+ now shows the value of connecting customers and businesses.

Mac Ocampo

Mac Ocampo

Social Media Manager, 4Community

"Mac here. I used to be a shy boy but social media changed it all. I handle social media campaigns and manage social CRM for clients."

Mac believes that human emotion is an invaluable asset that fuels communities. 

 

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Comments

Posted on November 8th 2011 at 8:39PM

I'm struggling to see why Facebook Deal and Facebook Places are now irrelevant because of Google+.

There is still not a critical mass of general public users on Google+ and I don't see the void it fills that would convince the average, non-early adapter to made the switch or manage both a FB and G+ account. With that being said, business pages on Google+ are going to serve very little value if consumers are not there to engage with them. 

Mac Ocampo
Posted on November 9th 2011 at 12:29PM

Hi, Rusty. Thanks for the comment. I didn't mention that Facebooks Deals, Places are irrelevant because of G+. What I'm saying here is that Google+ can really take off eventually when it's integrated with Google Offers, Wallet, and Places soon. Also, let me tell you that this won't happen next week or anytime soon because Google+ doesn't have 800 million users just yet. Aren't you excited for Social SEO? :)

MarketMeSuite
Posted on November 9th 2011 at 11:44AM

While I agree there's something to look out for with Gplus pages, I don't think Facebook needs to worry just yet. For most companies, their customers just aren't on gplus, yet... 

http://wearesocialpeople.com/chill-google-plus-isnt-killing-facebook-fan...

 

~Tammy

Mac Ocampo
Posted on November 9th 2011 at 12:24PM

Hi, Tammy. Appreciate the comment. I agree with you that a company's/brand's Facebook page is still the most convenient medium for businesses to connect with customers. BUT this didn't happen overnight. It took a few years for companies and local businesses to realize that establishing a presence on Facebook can increase brand awareness while putting a premium on community management as well.

It's really early to tell whether G+ Business Pages will be a hit among local businesses, but as far as social media marketing is concerned, we all know that local businesses can manage their social media accounts well compared to international brands. What I'm looking forward to is how Google+ can make Social SEO a reality and not just a mere buzzword. :)

 


Posted on November 11th 2011 at 2:28AM

I haven't really tried using Google+ Pages but it looks promising. Thanks for the share! :) 

Posted on November 11th 2011 at 3:54AM

Thanks for sharing this.  Facebook has become helpful for me in terms of increasing readership.  Isu

Posted on November 11th 2011 at 8:26AM

As soon as I've know about G+ page is ready, I didnt't think twice in creating pages for my site. Facebook pages are ok for now but since Google is very aggresive in the social media field, directly competing with Facebook, we'll never know how much weight will Google give to FB pages in the future. We should be ready when and if it happens.

Posted on November 11th 2011 at 2:03PM

Great timing on this article.  I just set up a G+ page for a client and have been trying to assess all the different features it will allow.  I think the environment lends itself better to business with Facebook being a slightly different skew.  I look forward to seeing how it will develop!  Thanks!

Posted on November 12th 2011 at 12:34AM

 

If anyone else is having a problem re-login into their google + business page. I wrote an article on how to login. Here you go :)
I spent like 3 hours this morning not being able to figure out how to re login

If anyone else is having a problem re-login into their google + business page. I wrote an article on how to login. Here you go :)
<a href=" http://nuancedmedia.com/login-to-google-business-pages-how-to/">Re-login to Google+ Pages</a>

I spent like 3 hours this morning not being able to figure out how to re login