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Since the introduction of the Google Hummingbird Algorithm, I am not surprised to hear that Google has combined Google Places with Google+ Local and rebranded it as “Google My Business”.
This new upgrade, introduced to localised businesses using both Google+ local and Google Places, offers a more streamlined approach with a new dashboard. This significant change from Google shows that they understand the importance for businesses with a high street store or office to be found online. Their play on words, taking the common phrase “lets Google that” and creating a new term for their dashboard makes it even more specific for small businesses when using Google My Business.
The Google My Business section will be rolled out to companies already using Google’s tools, allowing them to manage their listings from one central place. The dashboard will be broken up into simple call-to-actions allowing businesses to manage what users find out about them on Google Search.
Google has had it’s heart set out on helping small businesses improve online exposure through search engine results since the beginning of this year. Businesses can now interact with their community of fans on Google+, manage reviews and see their analytics all from the same dashboard.
Here is what Google had to say about their new dashboard;
“Our focus is on providing a useful experience to businesses and to empower them to better manage their own information. Businesses that sign up for Google My Business are provided with a Google+ page, but there is always the option to engage with whichever part of the dashboard they choose.”
Google My Business will put your business info on Search, Maps and Google+ so that customers can find you, no matter what device they’re using.You can access Google My Business on the web or via the Android or iOS app from a mobile device.
What do you think of “Google My Business”?
For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.
My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.
I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.
As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.