Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Why Google Places Is Now Google My Business
Posted on June 30th 2014
Since the introduction of the Google Hummingbird Algorithm, I am not surprised to hear that Google has combined Google Places with Google+ Local and rebranded it as “Google My Business”.
This new upgrade, introduced to localised businesses using both Google+ local and Google Places, offers a more streamlined approach with a new dashboard. This significant change from Google shows that they understand the importance for businesses with a high street store or office to be found online. Their play on words, taking the common phrase “lets Google that” and creating a new term for their dashboard makes it even more specific for small businesses when using Google My Business.
The Google My Business section will be rolled out to companies already using Google’s tools, allowing them to manage their listings from one central place. The dashboard will be broken up into simple call-to-actions allowing businesses to manage what users find out about them on Google Search.
Google has had it’s heart set out on helping small businesses improve online exposure through search engine results since the beginning of this year. Businesses can now interact with their community of fans on Google+, manage reviews and see their analytics all from the same dashboard.
Here is what Google had to say about their new dashboard;
“Our focus is on providing a useful experience to businesses and to empower them to better manage their own information. Businesses that sign up for Google My Business are provided with a Google+ page, but there is always the option to engage with whichever part of the dashboard they choose.”
Google My Business will put your business info on Search, Maps and Google+ so that customers can find you, no matter what device they’re using.You can access Google My Business on the web or via the Android or iOS app from a mobile device.
What do you think of “Google My Business”?