Why Google Should Buy Pinterest

Mac Ocampo
Mac Ocampo Social Media Manager, 4Community

Posted on April 25th 2012

Why Google Should Buy Pinterest

Should Google buy Pinterest? It’s a question that matters to the world’s widely-used search engine. Especially when the other giant that is Facebook has acquired a visual platform like Instagram along with its users. Facebook knew Instagram could be a threat to them, so instead of competing with Instagram, they bought it. Zuckerberg understands branding, if Instagram will be closely associated with Facebook then it’s a win-win situation for both brands.

So while Facebook got its first acquisition, Google still thinks it can do social right. They bring in Digg founder Kevin Rose and his Milk team to improve Google+, this week they released a cloud product called Google Drive. It’s obvious that the big G is all about brand proliferation and it does such by creating a product or a service that some company is doing already. And it works for them in some cases, but the similar scenario can’t be seen on how they do social. Pundits ridiculed the YouTube acquisition back in 2006, now it’s one acquisition that Google makes a lot of money from. Google knew it can utilize YouTube in order to enhance its AdWords platform. Arguably, YouTube is one social platform that Google made right – acquire and not screw it up.

The Web is more social than ever as mobile Internet usage increases every year. It’s the next step in the social media evolution, mobile devices are the catalysts if a social platform intends to stay relevant to Internet users.  Mobile has paved the way for visual engagement platforms to fare well. It’s one of the reasons why Facebook decided to purchase Instagram. Facebook is mediocre on mobile so it opts for an easy way to capture users through Instagram. A practical acquisition that makes a lot of sense.

In the visual platforms arena, only one is left for the taking that could be a game-changer and that’s Pinterest. YouTube made the smart decision to accept Google’s offer because it was experiencing legal threats and storage costs in its early development. Pinterest has found itself in a similar scenario. Google knows how to do mobile but sucks with social. Pinterest has established itself as a visual platform. Google has the Android platform and Motorola, all it needs is a product that has yet to conquer the mobile Web. Pinterest is a desktop superstar, could it conquer mobile, too?

Only the big G has the answers.

Mac Ocampo

Mac Ocampo

Social Media Manager, 4Community

"Mac here. I used to be a shy boy but social media changed it all. I handle social media campaigns and manage social CRM for clients."

Mac believes that human emotion is an invaluable asset that fuels communities. 

 

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Comments

Lubosh Hanuska
Posted on April 25th 2012 at 9:28PM

The obvious commercial interest that Google can get from buying Pinterest is to transform the Gifts section into a very viable competitor to eBay - not across the board but for a certain section of the market, which is very lucrative as "gifts" are what people spend extra money on... It would work extremely well and the uptake at times like Christmas or Valentine's Day would be amazing! But it would provide a steady flow of income at all times - people need gifts for birthdays all year long ;-)

 

Mac Ocampo
Posted on April 26th 2012 at 11:56PM

Great insights, Lubosh. Google should also realize Pinterest's potential for ecommerce.

BradFriedman
Posted on April 25th 2012 at 10:34PM

Mac,

You could be on to something here. Facebook made a great strategic move with Instagram because they purchased a company with an established mobile presence. Google would have to establish Pinterest's mobile presence but with its Android expertise this couldn't be all that difficult. Growing its footprint in the social space, particularly with the number of women involved with Pinterest could be incredibly beneficial to Google. Frankly, sounds like a win-win to me!

Mac Ocampo
Posted on April 25th 2012 at 10:37PM

Absolutely, Brad. It really makes perfect sense if G will acquire Pinterest, Pinterest should establish itself on mobile soon if it wants to make more progress and monetize through ads.

MannyJones
Posted on May 1st 2012 at 12:19PM

I completely dissagree. If google buys pinterest they will ruin it just like they did with all other companies they purchased. Pinterest is not like groupon that wish they had sold to google for 2 billions. Groupon really don't have anything to back their business models but pinterest does. Facebook and twitter have proved that when people are addicted to something they stick with it. I think Pinterest will value the same as twitter in the next coming year. They may not get as big as facebook but they will worth way more than what Google will be willing to pay for it now. Hold on pinterest. Avoid the quick buck.