The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereChoosing Tactics for Your Content MarketingFrom the Corn Field to the Digital Era: Content Marketing Starts with TrustWhere Is Content Marketing Headed? An Interview with Michael Brenner
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Why It’s Time for Your Business to Get a LinkedIn Brand Page
Posted on October 25th 2012
Why it’s Time for Your Business to Get a Brand Page on LinkedIn
Brand pages aren’t necessarily a new feature on LinkedIn, but in September the professional networking site revamped their brand pages in an effort to better connect the business to the customer and job hunters with several new features reminiscent of what Facebook and Twitter are currently offering. As mentioned on Brandchannel.com, LinkedIn reported that 69% of professionals expect a company to be on LinkedIn with 48% stating that were much more likely to buy a product if they interacted with the company on the site first. If your company is just getting started on the social media scene or lacking a LinkedIn presence, now’s the time to start creating a brand page for your business.
Beyond having a whole new look on the site; what makes this worth it for a company to launch a brand page?
The LinkedIn brand page of the past was a cluttered mess. The layout was blocky and it was harder to tell who currently worked at the company. Often times the brand pages were left partially finished, lacking a full list of products or services offered or contact information. With a new layout similar to Facebook’s Timeline, there’s room for a cover photo for the brand, an easy to access follow button in the top right-hand corner, and four tabs (home, careers, services, insights) that allow simple navigation. At the top of the page, right above your cover photo is a place to keep your company logo, reassuring visitors that they are at the right place and keeping the focus right on the business.
Opportunity to Advertise Products and Services
Maybe you wanted to include all of the products your business offers on LinkedIn in the past but didn’t want to spend extra time filling out the long form to do so with. And once they were up, what could anyone even do with them? The Products and Services page now comes with a form that only takes a minute (really) to fill out and the ability once the product is listed to be able to recommend the page, request a recommendation from someone who used it, and even share the product as a status update or send it to specified individuals.
The Status: Use It or Lose It
Do you have a new job opening available? A blog post or feature on your business that just got published? Show it off in a status update! Likewise with statuses or tweets on Facebook and Twitter, these are use it or lose it functions. You can update as much as you like or as little. But the less you do it, the more difficult it is for customers to see what, if anything, new that’s going on with you and your brand. The silver lining? Unlike Twitter which frequent tweets can sometimes come off as spammy to the reader and you’ll never be sure exactly who following you isn’t a spam account, LinkedIn caters as closely to the professional as possible. Update with what’s truly newsworthy and show off the updates on your own personal account as well, to reach an even wider audience.
Deborah Sweeney is the CEO of MyCorporation.com. MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best. Follow her on Twitter @deborahsweeney and @mycorporation.