- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Why Join Instagram?
Posted on January 6th 2012
Breaking News: President Barack Obama has added Instagram to his growing collection of social media accounts.
So why did he join Instagram? And why should you? Instagram is changing the way people share content, and it is changing the way people access social media.
Instagram is a free photo sharing application that allows users to take photos, apply a filter, and share it through Instagram or a variety of other social networking services. The application reached 5 million members in just 8 months, and more than 100 million photos have been shared.
- 1 million: The number of accounts on Jan 1, 2011
- 15+ million: The number of accounts on Jan 1, 2012
- 51,600+: The most likes on a single photo
Instagram's impressive growth gives us a glimpse at the future of social media. As addiction to mobile grows, more consumers will adapt to new technology and Internet devices. The web will become even easier to access on mobile devices than on computers. Ease and convenience in sharing content is becoming the focus of social media and social networking. The door to new marketing opportunities will soon be opened.
World leaders now utilize social media and applications, such as Instagram, create an even playing field for any registered user. Sharing and connecting with individuals across the world has never been easier.
Do you have an Instagram account? What do you think the growth of Instagram means to social media? Please share your thoughts!