While over 200 million people have LinkedIn profiles across the world, many are not actively involved with LinkedIn on a regular basis. Many profiles are lacking professional information, profile images, recommendations, and regular updates. One might say, 'Well, I already have a job, why do I need to bother with LinkedIn?!' or simply believe they do not have time to update their information. Although LinkedIn may not be at the top of your list of social media networks to spend your time on (like Facebook), here are a few reasons for using LinkedIn that you may want to consider:
Connecting with other professionals in your field may help improve your job performance. Use your connections to learn more about your field by reading updates and asking questions. You may find an unexpected connection that can help you accelerate your career or that could be a potential client. Connections are also a great way to learn about networking events in your area. Interact with your connections to find out more about them.
Whether you have a job or not, having all of your professional information up to date on LinkedIn is a great way to promote yourself. Your LinkedIn page is basically like an online resume and can help you add strong connections, find a job you are looking for, or tell others about your accomplishments and expertise. Are you a business owner? It can get your business in the hands of those who can use your products and services. Get your name out there! You never know when an opportunity can present itself. Listing the company you work for on your LinkedIn profile and interacting with those who are interested in the company, can help attract potential partners and clients.
LinkedIn now recommends jobs that match your profile and shows job listings in your network. LinkedIn also has an option to send out email alerts for recommended jobs. This particular feature can come in handy for many users looking for a job, wanting to switch careers, or move up in the corporate ladder. For those that own a business and are looking for employees, LinkedIn gives the ability to post job listings. Many times, applying for a job on LinkedIn is as easy as showing the potential employer your LinkedIn profile, another important reason to keep your information up to date and complete.
Joining groups on LinkedIn can be a great way to communicate with others in your field and gain access to tons of resources. Search for groups in your field and even groups in your area. This can be an invaluable resource for connecting with people who can get you to where you want to be.