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Marketers at mid-sized companies work in a world of constraints. They have less budget and smaller teams compared to marketers at large companies, where the budget for a single project can exceed a mid-sized marketer’s entire annual budget.
Marketers at mid-sized companies hold responsibility for a wide range of functions, from lead generation to analytics, from brand management to marketing strategy.
This infographic tells the story of how marketing at mid-sized companies is more complex than ever.
I'm Director of Product Marketing at DNN Corp and author of the book “Generate Sales Leads With Virtual Events.” I'm a contributing author to the book “42 Rules of Product Marketing” and maintain a personal blog, “It’s All Virtual.” I can be found on Twitter at @dshiao. You can also find me on Google+