Why Marketing at Mid-Sized Companies Is More Complex Than Ever [INFOGRAPHIC]

dshiao
Dennis Shiao Director, Product Marketing, DNN Corp

Posted on June 20th 2014

Why Marketing at Mid-Sized Companies Is More Complex Than Ever [INFOGRAPHIC]

Marketers at mid-sized companies work in a world of constraints. They have less budget and smaller teams compared to marketers at large companies, where the budget for a single project can exceed a mid-sized marketer’s entire annual budget.

Marketers at mid-sized companies hold responsibility for a wide range of functions, from lead generation to analytics, from brand management to marketing strategy.

This infographic tells the story of how marketing at mid-sized companies is more complex than ever.

dshiao

Dennis Shiao

Director, Product Marketing, DNN Corp

I'm Director of Product Marketing at DNN Corp and author of the book “Generate Sales Leads With Virtual Events.” I'm a contributing author to the book “42 Rules of Product Marketing” and maintain a personal blog, “It’s All Virtual.” I can be found on Twitter at @dshiao. You can also find me on

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