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Why Marketing at Mid-Sized Companies Is More Complex Than Ever [INFOGRAPHIC]

Marketers at mid-sized companies work in a world of constraints. They have less budget and smaller teams compared to marketers at large companies, where the budget for a single project can exceed a mid-sized marketer’s entire annual budget.

Marketers at mid-sized companies hold responsibility for a wide range of functions, from lead generation to analytics, from brand management to marketing strategy.

This infographic tells the story of how marketing at mid-sized companies is more complex than ever.

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