- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Why No Social Love? Your Social Curation Is Too Obvious!
Posted on November 21st 2011
The quickest way to get thrown on a big pile of irrelevancy is to be a "me too" social drone. This is when a lot of what you share contains too much of the trendy stuff that a lot of others have already shared.
Many people apparently think that being a good curator means sharing things that have already become popular. As Dr. Phil would say, "How's that workin' for ya?"
So what is the secret sauce that makes people like Guy Kawasaki, Robert Scoble, or Mari Smith popular while most everyone else remains hidden?
In a word: Sources.
If you pick through the same RSS feeds and all the usual suspects in your niche, you're going to end up sharing the same stuff everyone else in your niche shares. Everyone looks the same and it's impossible for a prospective follower to choose any one person to follow that way.
The reason some people gain huge following on social media through curating great stuff is that they share things that don't get picked up by everyone else. Things that are interesting, important, entertaining or otherwise valuable to their audiences but that somehow were missed by the others in your market.
In order to get this sort of secret edge in social curation, you have to find things you weren't even looking for. And this means you have to use tools beyond just following RSS feeds in Google Reader. Sometimes you just don't know what you're looking for and it's not going to be in the feeds you subscribe to all the time.
So you have to be open to memes and watch what's trending on Google+, Twitter, and other trending topic tools. I won't name everything here, because curators are better when they find sources themselves and kind of keep them a secret.
Suffice it to say that there are tons of interesting tools popping up all the time that give you an entirely different view of a trend with sources of content you've never heard of before. That's when you know you've struck gold. You're looking for sites and stories that the mainstream misses because they only use the most obvious sources.
For example, I almost never post anything from Mashable.com on any of my social accounts. Why? Because it's guaranteed that someone already has and that hundreds, even thousands of people will soon. It gives me no edge whatsoever to post things from such a big target that amateurs curate from all day long.
An Easy Curation Trick
One way to find really coll cool sources is to go to the obvious places in your niche and then follow links to find their sources. The reason everyone loves the big sites' stuff is because they find unusual stories that haven't already been beaten to death. So where are they getting them?
Follow the links and you'll soon find out. You aren't breaking news by sharing something from a huge site in your niche. THEY broke the news. You're just passing it around. Sometimes that goes a long way if you're first to share it. But most of the time you're just performing your drone duties and merely supplying the Queen with resources and nothing for yourself.
To bend the web like the pros do, you have to go to the sources of the sources everyone else uses for social curation. Go a level or two deeper and be the one that everyone has to "Like" retweet or +1 instead of being a social drone.