Why Nonprofits Have Low Retention Rates [VIDEO]

Posted on March 10th 2013

Why Nonprofits Have Low Retention Rates [VIDEO]

Did you know that nonprofits as a whole have a retention rate of 49%? That’s staggeringly low compared to the for-profit retention rate of 94%.

Why the huge gap? I’m mean, you’d expect that people who support issues like gay rights and global warming would be in it to win it!

To help shed some light on this, I called Marc Pitman, an expert on fundraising.

In this video, we talk about:

  • How fundraising jargon and fiscal calendar thinking has hurt retention rates
  • Why making a second ask in 90 days can ensure retention
  • How setting expectations creates better donor-centric relationships
  • How you can leverage events to boost retention


John Haydon

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