Why Not Show a Little Comment Love to Your Favorite Authors and Bloggers?

Randy Milanovic
Randy Milanovic Principal & Author, Kayak Online Marketing

Posted on February 15th 2014

Why Not Show a Little Comment Love to Your Favorite Authors and Bloggers?

Happened across a blogger who fires up your passion, or an author who makes you want to settle down long-term with a whole new set of ideas? This Valentine's Day, why not show them a little bit of love in the simplest and most meaningful way possible – by commenting on their posts or posting a review?

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In a lot of ways, blog comments are better than candy and flowers. For one thing, they cost you nothing, while coming straight from the heart, as all good Valentine’s gifts should. Besides, a lot of writers really like to see what you think of their work. Most of us also really look forward to reader feedback (hint, hint).

If your undying love and gratitude aren't enough to convince you to start commenting on blogs, however, consider that there are a few good things that happen as a result of simply sharing your thoughts… for example:

Three Great Things You Can Get From Your Comments

Ideally, readers would share their comments with bloggers simply because they want to give feedback and encouragement, or out of respect for the authors. In case you need a little more incentive, though, there are three good things that can happen when you take the time to comment:

1. You could start a new or bigger discussion.

If you have follow-up questions regarding a post or idea, or just want to share a bit of your own experience on the topic, it could lead to a sort of "comment chain reaction."

In other words, you may find that the author, along with other readers, want to chime in on what you had to say. In some cases, the discussions around comments in a blog can actually be more informative and entertaining than the original post itself. Bloggers love this, and it's good for readers, too.

2. You might get more of the content you love.

In the same way, your questions and comments might help the author to uncover additional ideas for future posts. And so, if the blog mentions something that is particularly important or relevant to you, commenting could be a way to get even more great insight from the author.

If you come across a piece of content that is particularly useful to you, why not encourage the writer to follow up or keep exploring the thought on a deeper level? Maybe they'll write something even better next time if they know you're looking forward to a specific theme.

3. The right comments could lead you to other opportunities.

As you've probably heard in the past, commenting on a blog is a good way to begin a relationship with a topical authority, and may even open the door to guest posting opportunities. That is, if they are impressed enough with your ideas, they could ask you to contribute your ideas to the blog in a separate post, gaining you valuable links and exposure in the process.

The only problem with this approach, and the reason I've mentioned it last, is that it is often abused. While every writer loves to see great comments filling up his or her blog, no one has time for generic comment spam, or thinly veiled attempts to get into their good graces. Be genuine with your praise and feedback first; that's the best way to make a good introduction.

How to Leave Great Comments

Although there aren't really any major rules to commenting on blogs, there are a few things you can do to make your feedback more welcome, and to be helpful to other bloggers:

First of all, be nice.

Remember that it was another person, just like you, who wrote the post, and be respectful of their ideas and talents. Even if you don't agree with their point of view, or like their writing style, remember that they took the time to share something with the world.

Be specific if you can.

If there is something you really love about what they've written – or something you really didn't agree with – try to highlight that, instead of simply giving out blanket praise or putting the whole piece down.

And finally, don't go overboard promoting yourself or your own work.

Generally, it's only going to get your comment deleted anyway, and you aren’t going to do yourself any favors (with the blogger or their readers) if your comments feel like commercials.

This is the season for love, so get out there and share a bit of it with each other in the comment sections of your favourite blogs!

By Randy Milanovic

Randy Milanovic

Randy Milanovic

Principal & Author, Kayak Online Marketing

Randy is author of 2 books: Findability: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing, and Building a Better Business Website. He is the Prinicipal of Kayak Online Marketing.

See Full Profile >

Comments

MCCCODE
Posted on February 13th 2014 at 2:01PM

In the Age of the Social, is becoming harder to comment on articles.

The main reason is that Social is making it easier and you are asured an exposed gain, on the other hand the authors on many articles are simply not engaging with the potential commentary. call it an earlier legacy trend before the Age of Social.

 

 

Randy Milanovic
Posted on February 13th 2014 at 6:07PM

Disqus and Livefyre make commenting painless. have you tried them?

MCCCODE
Posted on February 13th 2014 at 6:49PM

Yes but they are not same as the update sharing. In general follow up is vague. they are excellent conversational tools when a conversation begins, but lacks the networking reality

Randy Milanovic
Posted on February 14th 2014 at 3:04PM

I use Disqus on my site. I've found it quite easy (tap one button) to subscribe to posts or people. could you explain the lack of networking a bit more?

Randy Milanovic
Posted on February 13th 2014 at 2:05PM

I'm curious, as a social media today reader, how often you comment on the many amazing posts you see every day?

elizabeth obih-frank
Posted on February 13th 2014 at 3:46PM

Even though I've seen and read posts from socialmediatoday, it never occured to me to sign up and comment; As a blogger/writer, I'm a fan of sharing comment love, and I comment on quite a bit of posts that cross my path daily. If a subject draws my attention, I'll read and comment. I'm a new socialmediatoday member and, actually, it was your post that brought me here.

Cheers!

Randy Milanovic
Posted on February 13th 2014 at 6:07PM

Welcome Elizabeth!

ubersocialmedia
Posted on February 14th 2014 at 2:01PM

Nice and well timed article Randy :)

When I appreciate content that I read, I almost always take the time to comment and share the article. I feel it's the least I can do.

Of course, as a writer, I know just how much time and effort it takes to research and write, and so I understand how nice it is to know that people have appreciated that effort, hence why I always try and make an effort to show my appreciation and support for helpful, free content.

I'm a big fan of Disqus too btw, and my life is so much easier since I implemented that on my blog!

Randy Milanovic
Posted on February 14th 2014 at 3:02PM

So happy to hear Shell. curious on average how many comments you post per week?

Without an actual count, I'd guess I post in the neighbourhood of 100/week. I wish I could say they are all as well thought out as yours. :-)

ubersocialmedia
Posted on February 14th 2014 at 3:05PM

Oh my goodness - that's a lot of comments!

I'd say I probably read properly, about 20 articles a week. I skim read easily double that each week though.

I tend to skim read ones that aren't super relevant or that don't reveal anything new or interesting and whilst i'll sometimes share or comment as a rule I don't tend to.

However, of those that I do take time to read properly (so about 20 per week). I probably share, like or comment on about 80% of those articles.

There are probably less than a dozen articles each week however that I enjoy enough to do the works on. So for example, articles I like on here I will click the 'like' button, comment and share across multiple social networks, sometimes from multiple accounts.

Randy Milanovic
Posted on February 14th 2014 at 3:34PM

Nicely sectioned. Of my 100-ish, I suppose I could break it down similarly. The topic/behaviour of Skimming might just make a great post. :-)