You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
- Content Marketing
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Why Not Show a Little Comment Love to Your Favorite Authors and Bloggers?
Posted on February 15th 2014
Happened across a blogger who fires up your passion, or an author who makes you want to settle down long-term with a whole new set of ideas? This Valentine's Day, why not show them a little bit of love in the simplest and most meaningful way possible – by commenting on their posts or posting a review?
In a lot of ways, blog comments are better than candy and flowers. For one thing, they cost you nothing, while coming straight from the heart, as all good Valentine’s gifts should. Besides, a lot of writers really like to see what you think of their work. Most of us also really look forward to reader feedback (hint, hint).
If your undying love and gratitude aren't enough to convince you to start commenting on blogs, however, consider that there are a few good things that happen as a result of simply sharing your thoughts… for example:
Three Great Things You Can Get From Your Comments
Ideally, readers would share their comments with bloggers simply because they want to give feedback and encouragement, or out of respect for the authors. In case you need a little more incentive, though, there are three good things that can happen when you take the time to comment:
1. You could start a new or bigger discussion.
If you have follow-up questions regarding a post or idea, or just want to share a bit of your own experience on the topic, it could lead to a sort of "comment chain reaction."
In other words, you may find that the author, along with other readers, want to chime in on what you had to say. In some cases, the discussions around comments in a blog can actually be more informative and entertaining than the original post itself. Bloggers love this, and it's good for readers, too.
2. You might get more of the content you love.
In the same way, your questions and comments might help the author to uncover additional ideas for future posts. And so, if the blog mentions something that is particularly important or relevant to you, commenting could be a way to get even more great insight from the author.
If you come across a piece of content that is particularly useful to you, why not encourage the writer to follow up or keep exploring the thought on a deeper level? Maybe they'll write something even better next time if they know you're looking forward to a specific theme.
3. The right comments could lead you to other opportunities.
As you've probably heard in the past, commenting on a blog is a good way to begin a relationship with a topical authority, and may even open the door to guest posting opportunities. That is, if they are impressed enough with your ideas, they could ask you to contribute your ideas to the blog in a separate post, gaining you valuable links and exposure in the process.
The only problem with this approach, and the reason I've mentioned it last, is that it is often abused. While every writer loves to see great comments filling up his or her blog, no one has time for generic comment spam, or thinly veiled attempts to get into their good graces. Be genuine with your praise and feedback first; that's the best way to make a good introduction.
How to Leave Great Comments
Although there aren't really any major rules to commenting on blogs, there are a few things you can do to make your feedback more welcome, and to be helpful to other bloggers:
First of all, be nice.
Remember that it was another person, just like you, who wrote the post, and be respectful of their ideas and talents. Even if you don't agree with their point of view, or like their writing style, remember that they took the time to share something with the world.
Be specific if you can.
If there is something you really love about what they've written – or something you really didn't agree with – try to highlight that, instead of simply giving out blanket praise or putting the whole piece down.
And finally, don't go overboard promoting yourself or your own work.
Generally, it's only going to get your comment deleted anyway, and you aren’t going to do yourself any favors (with the blogger or their readers) if your comments feel like commercials.
This is the season for love, so get out there and share a bit of it with each other in the comment sections of your favourite blogs!