Feb 25 Posted 4 years ago
You can't judge a medium by the results of one company. GameStop has a young demographic. FB may not be their platform.
Each business must first determine who their target market is and then figure out where they hang out. Otherwise, yes, you'll waste time, funds and energy marketing to the wrong people.
I explain the steps in adding Socaial Media in this blog post: http://giselleaguiar.com/socialmedia/blog/1-steps-in-a-social-media-marketing-plan/
then you have this positive story about Guitar Center from Marketing Sherpa:
The same rules of marketing apply to the social media world: know your target market.
Webinars On Demand
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...