Feb 25 Posted 4 years ago
You can't judge a medium by the results of one company. GameStop has a young demographic. FB may not be their platform.
Each business must first determine who their target market is and then figure out where they hang out. Otherwise, yes, you'll waste time, funds and energy marketing to the wrong people.
I explain the steps in adding Socaial Media in this blog post: http://giselleaguiar.com/socialmedia/blog/1-steps-in-a-social-media-marketing-plan/
then you have this positive story about Guitar Center from Marketing Sherpa:
The same rules of marketing apply to the social media world: know your target market.
Webinars On Demand
February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...