Feb 25 Posted 5 years ago
You can't judge a medium by the results of one company. GameStop has a young demographic. FB may not be their platform.
Each business must first determine who their target market is and then figure out where they hang out. Otherwise, yes, you'll waste time, funds and energy marketing to the wrong people.
I explain the steps in adding Socaial Media in this blog post: http://giselleaguiar.com/socialmedia/blog/1-steps-in-a-social-media-marketing-plan/
then you have this positive story about Guitar Center from Marketing Sherpa:
The same rules of marketing apply to the social media world: know your target market.
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