Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Why Potential Customers Hate Your Blog
Posted on January 27th 2013
One of the most difficult and perhaps the thorniest task for a freelancer is attracting new clients. You may be blessed with a great writing talent or web designing skills, but if you can't land a client, you'll starve.
Chances are that you have built yourself an online portfolio to help land clients. Still no work? Maybe your blog is repelling clients? Let's look at why this might be:
1. Cluttered Design
Here is a question: Can you attract a butterfly with a ghoulish and an unattractive garden? A place where they wouldn’t be comfortable hanging out? Clutter can overwhelm a potential customer and send them elsewhere.
A blog with clutter, sidebars dreadfully structured, and widgets popping out can repel clients making them cast doubt on your potentials before even contacting you. Ensure that your blog is clean and clutter-free.
2. Buried Contact Forms
Your objective as a freelancer after generating a good impression is to make a client get in touch with you asking for your services. What if the client can’t find a form to fill-in and contact you? Is he going to waste his precious time foraging for one in your blog, when he could be working on finding another freelancer among the millions out there?
If he leaves the site without contacting you, you’ve just lost out on a potential income-earning project. Make sure your contact form is easily viewable to grab potential clients (who are already interested).
Hiding contact forms on pages, and camouflaging contact pages on fuzzy menus certainly repels clients.
3. Flabby First Impression
Your website is a place to showcase your talents and what services you are offering to clients. It plays a major, yet essential role on a client’s first impression of your services.
If you are a freelance web designer, then your website shouldn’t be of the average standard. You should spruce up your web design to demonstrate your designing aptitude before your clients get in touch with you.
On the other hand, if you are a freelance writer the masterpiece of your copy and content should reflect your abilities as a writer. Failing to do so, grammar mistakes and inappropriate word use can result in a bad impression and obliviously push away freelancing writing gigs.
4. Presenting Exorbitant Fees
This is one of the most common mistakes a freelancer can make. Presenting the rates of your services can divert the client’s notion if applied wrongly. When a client stumbles upon your website, before he decides to reach out for your services, your rates will determine a further action.
If your rates are exorbitant and not even close to the client’s budget, he will feel undermined due to insufficient budget. You will lose out the opportunity of negotiating terms and prices because he’s already gone.
That is the reason why most freelancing experts advise to hide the prices as a way of getting contacted for further negotiations.
5. Fake Testimonials
To increase your work reliability and credibility towards prospects you should attach in your website real testimonials from people who previously hired you. It woud be great if they could endorse your valuable services and recommend you to entrepreneurs who want to leverage their businesses.
The sad thing is that many freelancers drop the ball showing fake testimonials in the form of text only. To remove all doubts, you could attach a link to their websites and the images of the clients who endorse your work.
According to a research conducted by Eryn Jane Newman from the Victoria University of Wellington, images make claims and statements more believable than a simple text. With that said, you can implement that principle to increase the credibility of your testimonials.
6. No ‘About Me’ Page
With more and more scams turning up on the internet every day, if you don’t attach any photo of yourself on your website, clients will not be more likely to invest in you.
You might be thinking you are doing exactly what it takes to hook freelance clients but if your blog/portfolio doesn’t entice clients at first glance, you’ll end up losing out and repelling more high-paying prospective clients.
Take a second look at your blog or website. It'll pay off.