Why Smart Marketers are Using Google+: Interview with B.L. Ochman

FeldmanCreative
Barry Feldman President, Feldman Creative

Posted on March 16th 2014

Why Smart Marketers are Using Google+: Interview with B.L. Ochman

Are you avoiding Google+ because it’s:

  • a ghost town?
  • too complicated?
  • yet another thing to do and you haven’t gotten around to?

In this interview I did with B.L. Ochman, Google+ coach and one of the most influential women in social media, you’ll find out why Google+ is a key tool in your online marketing strategy. (Highlights below the video.)

Highlights:

  • Google+ is incorporated into everything Google – Search, Maps, YouTube, you name it. The algorithm heavily favors content originating in Google+. "Paraphrasing the words of Larry Page, “If you ignore Google+, Google search will ignore you.”

Fill out your profile and add your photo, otherwise you’ll be a blank on Google+.

  • Google+ enables you to have one account, while sharing your varied personal and professional interests with relevant people. On Twitter or Facebook, the potential clients who are interested in your US tax policy updates may or may not want to see your latest wedding cake decorating efforts. And even those who drool at your frosting and fondant may not be following the numerous pictures of your toddler with the same eagerness. So there you need multiple accounts. On Google+, you can use Circles to share with every person what is relevant to them, while remaining one account – one you.

People think Google+ is a ghost town because they don’t know how to use it.

  • One of the most important things Google+ lets you do is claim ownership of your content across the web, so Google will know it’s your content, and doesn’t belong to those big bad scrapers. All it takes is a little line of code in the right place.

Google+ is more than a social network.

  • The Hangouts feature is one of the best ways to have free video events. You can host a private or public meeting with up to 10 people actively participating and collaborating using Google properties like Drive. As many people can watch live as you want, and you can auto broadcast the Hangout to YouTube so it will be available for viewing later on. (More details on using Google+ event pages to boost your Hangout engagement in the interview above.)

Like everything Google, there’s a learning curve. But it’s worth it.

B.L. can be found tweeting @whatsnext, writing at the What’s Next Blog, and giving Google+ training at Maximum Plus. And of course, you can circle her on Google+.

FeldmanCreative

Barry Feldman

President, Feldman Creative

Barry Feldman operates Feldman Creative and provides clients content marketing strategies that rock and creative that rolls. Barry authors "Content Marketing Minds" here at Social Media Today and has recently been named a Top 40 Digital Strategist by Online Marketing Institute and one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. 

Barry recently released a comprehensive strategic workbook "The Planner for Growing Your Business with Effective Online Marketing." If you would like a piece of his mind, visit Feldman Creative and his blog, The Point. Find Barry on Google+.

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Comments

However, demise and danger of Google+ is also contained in : "..In the words of Larry Page, “If you ignore Google+, Google search will ignore you.”..."

Web version of racketeering and bullying. Should you pay an homage to a bully or stand strong against him and organize in parallel with it? Morally, there is only one answer. Practically, if you are small and not daring - you'll pay the mobster instead of risking him throwing a Molotov coctail through the window of your business. This also underlines how much Google operates on the very edge of the law: just imagine Bank of America head saying the same and actively obstructing business not conducted through his bank...

Using a Google+ depends on very simple question a free man can ask himself: do I want to be a product which Google trades in with true Google customers or am I a free man and use only services that exclusively serve me, businesses to whom I am a customer, not a product?

Consequences are fast coming. In the near future Google products will not be able to use truly free market. You want Ford and Google knows that - MSRP+some at any dealership for any Ford "just for you". Me, without Google account, actively not using any of their services and blocking its tentacles as much as I can - real free market, price of Ford as to the best of my negotiating kills vs. dealership under current supply and demand in general. True "just for me".

I love Circles: the fact that you can have a Circle for any and every idea you have whether professional or personal, and never need to worry about infiltrating others’ feeds with information they quite frankly don’t care about. It’s a brilliant idea!