Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
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Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Why the Smarter Brands Race to Respond to Consumers on Social Media [INFOGRAPHIC]
Posted on May 14th 2014
Today 8 in 10 companies believe they provide superior customer service on social media outlets, while the fact is that 9 in 10 consumers disagree. Most brands are not keeping up with increased engagement. An infographic from Brickfish shows that on average, brands only answers 20 percent of messages that require a response or attention, while for those that answer it usually takes 15 hours on Facebook and nearly 8 hours on Twitter.
The smartest companies build stronger relationships on social media - keep scrolling to see why.
Top image credit: salesforce.