Jul 23 Posted 3 years ago
This seems to be another blog in a long list of how social media is the magic pill to sagging sales. The article does not seem to differentiate between B2C companies and B2B companies. There are no real industry specifics. What verticals were these CEO's classified in? What industries do they comprise? The devil is always in the details.
Is SM an important aspect in todays business marketplace? Absolutey. Do I really care what the CEO of Costco blogs, tweets or FBs about? No. Most consumers just want a quality product/service at a fair price and really could not care less about the CEO.
Once again, the digital marketers seem to be purporting a massive change in today's business environment to justify their their jobs. They are almost creating a solution to a problem that does not really exist.
Good Luck & Good Selling!
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...