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Jan 26 Posted 1 year ago
Great point Richard.
I am also interested to see how some of these new "niche" social networks and IM apps will monetize on ads for the younger generation.
Time will tell.
Jan 21 Posted 1 year ago
It is quite interesting to see how Facebook has changed.
I also joined in 2008, when it was only accessable to a few collegs (Boston University being one of them, as seen in the movie The Social Network). Back then, it was just a way for college kids to meet, now it has become a completely differe monster!
I wonder if Zuckerberg ever imagined Facebook would turn into the marketing tool it has become today.
Jan 21 Posted 1 year ago
i think it is exactly right to note the increase in older users on Facebook. One impact this could have is to decrease the attractiveness of the site to consumer brands which tend to target facebbok witth lifestyle type adds to appeal to teenagers.
The move back to older consumers may well bring more traditional sorts of marketing tactics to the fore such as god ols fahioned giveaways and priced based promotions such as coupons and vouchers etc. these are known to appeal to the less barnd consius older groups.
The combination of these two factors along with the move to paid advertising could quite dramatically redefine the nature of facebook as we know it!
And then there is the challenge of how to market to teens on the IM platforms......
Jan 20 Posted 1 year ago
That's what I say when I'm asked about all these news that use of Facebook registered decline. Most of these news don't show the general use, but only young population. Then I tell them that young population is not our target, and the ones who actually are our target are being more and more active on Facebook.
When I joined Facebook (in 2008), it was only around weird apps for virtual gifts and quizzes (invite 15 people to see results), everything very attractive for audiences that were much younger than me. Now Facebook is a valuable marketing tool for creating networks and communities, used by adults with certain life standard and education level.