May 27 Posted 6 years ago
Interesting post! For us, we've noticed that the engagement level of our client's Facebook fans and Twitter followers seems to be related to the industry the client is in. Depending on the industry, it appears that people are more comfortable interacting on certain social networks over others.
It would be interesting to do a study on this to see whether there truly is a correlation between the engagement level of Facebook fans & Twitter followers and the industry category of the brand/business.
Nov 10 Posted 6 years ago
We agree. ;-)
Oct 12 Posted 6 years ago
I totally agree, I see more twitter as a professional tool and fcebook a place for friends and family or other networks which can be work related or not.
Sep 29 Posted 6 years ago
Well said and i totally agree that Twitter is a major lead generator. Is it a good source to launch a new product/service by a start-up company that people are not familiar with? If yes then how?
Sep 23 Posted 6 years ago
The questions is worded as more likely. I tend to "like" brands on Facebook, that I well, like. With that said, I'm usually not more likely to buy from those brands because I'm already buying and using their products and telling my friends about them.
Sep 21 Posted 6 years ago
Interesting statistics! But we can't say twitter is BETTER than facebook fans - simply because the nature of their subscriptions are different.
Facebook Likes focuses on a more lighter dedication to a certain brand where as Twitter has a heavier dedication. Ask yourself this - "Would you rather Like someone or Follow someone?". It's natural to like more people than to follow them!
Ultimately, Facebook is trying to build on the number of fans a brand is getting as opposed to a higher of loyalty a brand gets from twitter followers
- John Sun
Sep 20 Posted 6 years ago
I agree completely! Facebook in many ways is just a casual meeting place, rather than the place to do business. I have definitely experienced greater exposure and potential from my time on Twitter than in comparison to Facebook. Thanks for the insight.
Sep 19 Posted 6 years ago
I always believed in Facebook more as a personal tool rather than a business-centered one, mainly because it has so many more ways to "entertain" casual users. Features as applications, games, photo galleries, the whole concept of adding people you know there to chat or plan events... I think it's a tremendously different approach compared to Twitter's one.
Twitter requires far less work to setup, it's a lot more instinct-friendly, and to me it potentially offers far more serendipitous business opportunities than Facebook. Having a conversation with a celebrity, in any niche, is far easier on Twitter, and far more rewarding in the long term.
Sep 17 Posted 6 years ago
Seems counterintuitive to me and how I use Twitter & Facebook. Twitter is totally public. I follow all kinds of people and brands. Facebook is more intimate. I typically follow people that I actually know. I probably miss 90% of the tweets from brands that I follow, whereas I probably see 90% of the posts from brands on Facebook. All that being said, that is how I use them. I am probably more active on Twitter than most people. I think there is a difference in the average user more than there is a difference in the two networks.
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...