May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Sep 6 Posted 3 years ago
Twitter's interactivity keeps getting more and more complex as well--a good sign. In the days you spoke of where no one understood the implications of Twitter, users could only post their 146 characters with basically their own random thoughts. Twitter was the Facebook of the business world because it allowed for less irrelevant and inappropriate content. Then came link shorteners and third-party companies to allow other media to be integrated into the Twitter experience. A quick, eye-catching line before a link or a picture has become the norm. And now Twitter has even integrated link shortening ("This link will appear shortened") and photos can be uploaded directly to Twitter instead of through another application. We hope to continue this evolution with our app, Voice For Twitter, which allows you to voice-enable your Twitter (or Facebook with VoiceforFB). Hopefully people will soon find the value in recording their tweets! -@TweetWithVoice
Sep 2 Posted 3 years ago
I went ahead and downloaded the original report from ExactTarget. I was looking for the study's methodology, and that's critical because the numbers reported in this blog post suggest that:
- 144,000,000 Twitter users publish blog posts at least once a month
- 112,000,000 Twitter users write articles for third-party sites
And so on, based on my assumption that Twitter has 200,000,000 users and basic math (multiply the percentages by the 200MM figure). Do these stats sound reasonable?
According to my hard-won copy of the study, "the survey was fielded through a MarketTools TrueSample™ online panel and completed by 1,506 U.S. respondents, aged 15 and older, and stratified by age so that each age bracket contained no less than 200 responses."
(By the way, according to http://blogpulse.com/, there are fewer than 170,000,000 blogs in existence wordwide today. That's ALL blogs. Including probably 100,000,000 that their owners haven't touched in a few years. ;)
Sep 1 Posted 3 years ago
Twitter is a great way to connect with those who share your interests. From defining your own profile to the use of hash tags (#, aka the number sign,) you can limit or expand your 'Tweeple.' Multiple interests are no problem and may even help you find options you hadn't thought of.
Fortunately, a lot of people have gotten past the idea of being on Twitter constantly and posting every sordid detail. You don't want to follow someone who hasn't, because they'll fill up your timeline and prevent you from seeing the Tweets you actually want.
Aug 28 Posted 3 years ago
Hi Steve, I've known Twitter has it going on for a long time but I assumed the reason they were lagging behind Facebook was because they didn't appeal to the younger generation. This may be true but with the Exact Target stats you shared, for many of us, Twitter offers the perfect target market.
For someone selling video games or candy bars, Twitter might not offer a significant source of quality traffic. For bloggers, in a very general sense, Twitter is a golden opportunity. I am very excited to see those stats like over 70% are bloggers. Very informative article, I appreciate it. I just followed you on Twitter, it sounds like I can learn a lot from you.
Aug 27 Posted 3 years ago
I remember being totally confused by Twitter when friends talked about it. My niece warned me off it, saying, "Who cares what people ate?" I still don't care what people ate, but I have found lots of fun people and have made some great business connections. And marketers - I do like the interaction, whether I'm frustrated by something or have a question. So feel free to buy me breakfast, but I won't list the menu on my tweets!