A recent report on Twitter users and a recent development re: Twitter's functionality should make every marketer sit up and take notice of Twitter, if they haven't already that is.
Remember when Twitter was first launched and people were mocking the name itself and the word “tweet?” I can vividly recall many in the public eye and “regular” folks as well openly making light of this new social network and often times predicting its demise before it even had a chance to get off the ground.
I can absolutely recall with much clarity sitting in meetings across from marketers lamenting the fact that they didn’t see any value in Twitter because they “didn’t care what people had for breakfast.”
Remember those comments about Twitter? I surely do…
I wonder how many of those same marketers are still lamenting the same concerns. If there are marketers out there who still think Twitter is a waste of time, you may want to a) look for a new line of work or b) consider the findings of a new report from Exact Target called “Twitter X-Factors” in which they identify five factors which make Twitter, well Twitter.
Factor #1 – Influential Behaviors
Factor #2 – Size Matters
Factor #3 – Instant Access
Factor #4 – Interactivity
Factor #5 – Mobile, Agile & Versatile
Overall, Exact Target describes daily Twitter users as “voracious online consumers and contributors” who…
Now, of course, Twitter is not for every one nor for every marketer. I don’t think anyone is saying that and if anyone does tell you that, my advice is to consider the source and/or run screaming into the night.
Ok, maybe not screaming but seriously question their knowledge because Twitter, like every thing else in life short of breathing and paying taxes, is not for everyone.
BUT… it clearly is for many.
Your job as a marketer is to find them and/or work with an agency to help you find these Twitterers, as it were… These folks are highly influential and they want to interact with you; they want to become brand ambassadors in many cases… so let them!
Are you a marketer who currently uses Twitter for your clients?
How successful has Twitter been for you and your clients?
Are you still not convinced of the power of Twitter? Still unsure because of the inability to track traffic coming via Twitter?
Well have I got news for you…
The recent development I mentioned earlier has to do with the fact now, thanks to Twitter’s new “t.co” domains, analytics tools will now categorize all traffic from both Twitter.com and all Twitter clients as traffic coming from Twitter. Whereas before it would be divided amongst all the various twitter clients (usually just as “direct traffic”) and specific pages on Twitter.com – never directly from the tweet.
This, according to the post on The Next Web…
For brands and businesses that have yet to see the true value of Twitter, expect to be impressed. Twitter just stepped up and demanded to be noticed. If you weren’t convinced of the physical traffic Twitter drives, you should definitely notice it now.
Ok, Mr. and Mrs. Marketer who still don’t see the value in Twitter… now what do you have to say for yourself?
Sources: ExactTarget, TheNextWeb, Google Images, Why Twitter Matters To Marketers Now More Than Ever, The Star Group