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Why is Yammer Worth $1.2B to Microsoft?
Posted on June 15th 2012
You cannot underestimate the power of "working out loud" with social tools.
Over the last 48 hours there have been many words written about the rumored Microsoft acquisition of Yammer, but very little about just what Yammer is and why Microsoft would care. In fact many have never heard of Yammer and wonder just where did this come from and why would Microsoft pay an Instagram price for this company with a potato like name.
You can follow more emerging coverage on this handy Google Doc being composed by the crowd.