The more we want something, the more power it has over us. The more we want that product, the more we will pay for it. The more we want someone's affection, the more we will do for it.
It's a fickle loophole in the human psyche that we all experience, but tend to ignore. And we ignore it for good reason; it doesn't make sense. It's not rational that we would consistently contribute to the deterioration of our own control. But we do.
But whenever there is a system in which power is transferable, there is always an equal opportunity to win, as much as there is to lose. If and when we can flip this paradox upside down, we can be the ones who tip the scales, and send the power sliding down to our end.
Shouting will only get the attention of the people within earshot, and only until someone else shouts louder. But when you can honestly say you don't care about how many people hear you, you start to focus on and be genuine with the people who actually do want to listen. And pretty soon, that number will grow, and grow, and grow.
You can either be the one who cedes the power to the abstract, or the one who takes power from the surrounding reality. True influence is organic, and the best way to grow it is to let it be. Just like anything else, the more you ignore influence, the more power you will have over it.