Why You Need a New Media Relations Strategy

Posted on November 21st 2012

Why You Need a New Media Relations Strategy


Social media has changed the way news is gathered and reported.  In this  video top journalists and bloggers such as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle and the impact it is having on reporting the news.

Just as media companies have had to adapt to this always-on news cycle, so do PR pros. Dealing with the media now, and getting earned media mentions, is a far cry from what it was even five years ago. It’s time to rethink your media relations strategy for 2013.

SalFalko

Sally Falkow

I’ve been in public relations for 30 years and I am an APR – that means I have been Accredited in PR by the Public Relations Society of America. Over the last ten years I have immersed myself in new technology and most of my work today is as a social media coach to PR executives, PR agencies and new PR graduates. I won PR Trainer of the Year in 2009 for my Social Media Bootcamp classes for PR professionals.
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Comments

mohantarneja
Posted on September 22nd 2013 at 7:20AM

Geat post Sally. no doubt social media has become very powerful tool for every one to share his/her thoughts to the world and for boost up the business but importantly search engines should keep away from spammers and goverments should have to keep an eye on this not to be miss used..