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Why You Need a New Media Relations Strategy

Social media has changed the way news is gathered and reported.  In this  video top journalists and bloggers such as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle and the impact it is having on reporting the news.

Just as media companies have had to adapt to this always-on news cycle, so do PR pros. Dealing with the media now, and getting earned media mentions, is a far cry from what it was even five years ago. It’s time to rethink your media relations strategy for 2013.

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  • mohantarneja's picture
    Sep 22 Posted 2 years ago mohantarneja

    Geat post Sally. no doubt social media has become very powerful tool for every one to share his/her thoughts to the world and for boost up the business but importantly search engines should keep away from spammers and goverments should have to keep an eye on this not to be miss used..

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