May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jul 3 Posted 1 year ago
A good post. I think there's a difference between a brand that sponsors a particular venture and that doesn't interfere too much in the way of its content and businesses in which its writers are really just propaganda tools.
It would be foolish to pretend that there was some golden age in which people could write from a non partisan point of view and still get paid handsomly and it is true that many journalists today are more in the PR vicinity. However, it is also true (as you've hinted) that the most irreverent and truthful show on Sky was once also the most popular - The Simpsons.