In one of my recent social media gatherings, a group of us reflected on what it's like to eventually meet each other in person. Someone mentioned that they find it interesting when they meet people and there is a disconnect between the online persona and the physical person. Someone who is an introvert in real life can easily become an outspoken extrovert when shielded by a monitor screen. No matter who you are, it's always nice to bridge the online and physical connection, but it begs the question: which you is the authentic YOU? The introvert or the extrovert? The person you are putting forth in real life or the person you present to your online counterparts? And how do you choose who sees what?
In life in general, the dynamics of any relationship or connection are hard because we are not just about our personal brands. "We are complex beings whose emotional, intellectual, spiritual and physical selves are in a constant dynamic state of change. We are social beings who find health, not in self-projection, but in self-giving, in actions of creating and sacrifice." [Ed Brenegar]
In real life, our actions speak louder than our words.
In contrast, actions and thoughts move much more quickly on the Internet. In response to instant communication, we often say before we think and in some cases our emotions don't have opportunity to catch up with how quickly we speak. How many times have we pulled the trigger on an e-mail or sent an instant message only to regret what was said two seconds later? The price of instant communication is to not always have the time to think things through. And if you're anything like me, those extra two seconds are extremely valuable!
In social media, our words speak louder than our actions.
The Juxtaposition of Real Life and Social Media
Two of the most prominent words you will hear among social media enthusiasts, myself included, on how to manage an online presence, is to be genuine and authentic. Obviously, people have different interpretations of what being genuine and authentic means. I can authentically be an extrovert online while still genuinely be an introvert in real life (by the way, this is SO not me). And I think what it comes down to is deciding what your personal brand is to be, the personality you build behind it, and with whom you share that personal brand.
This is crucial whether you are an individual developing or participating in a brand ambassador program, a company dipping into social media, or anybody who seeks to genuinely connect with others. In any workshop, discussion or webinar that I attend, you will hear me (and any other social media consultant) say that the way for people or organizations to build trust with their audience is through authenticity.
I recently came across an extremely interesting post by Ed Brenegar on "Being Authentic in Inauthentic Times" and he raises some salient points that I think are important not just for being authentic in social media, but also in real life. I've taken the liberty of extending his points (in bold) with those of my own, the combination of which will enable you to be the real YOU when you stand up.
To be honest, I think the only person who can truly evaluate who the real you is... YOU. Are you the person who is the introvert who becomes vibrant online? Or are you the silent observer who comes alive when you are in face-to-face conversations? Strive to be that authentic person... and you will find that you can stand up to be the REAL you and have much more genuine and meaningful relationships — both in social media and in real life.