The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereChoosing Tactics for Your Content MarketingFrom the Corn Field to the Digital Era: Content Marketing Starts with TrustWhere Is Content Marketing Headed? An Interview with Michael Brenner
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Will the Real You Please Stand Up?
Posted on November 11th 2010
In one of my recent social media gatherings, a group of us reflected on what it's like to eventually meet each other in person. Someone mentioned that they find it interesting when they meet people and there is a disconnect between the online persona and the physical person. Someone who is an introvert in real life can easily become an outspoken extrovert when shielded by a monitor screen. No matter who you are, it's always nice to bridge the online and physical connection, but it begs the question: which you is the authentic YOU? The introvert or the extrovert? The person you are putting forth in real life or the person you present to your online counterparts? And how do you choose who sees what?
In life in general, the dynamics of any relationship or connection are hard because we are not just about our personal brands. "We are complex beings whose emotional, intellectual, spiritual and physical selves are in a constant dynamic state of change. We are social beings who find health, not in self-projection, but in self-giving, in actions of creating and sacrifice." [Ed Brenegar]
In real life, our actions speak louder than our words.
In contrast, actions and thoughts move much more quickly on the Internet. In response to instant communication, we often say before we think and in some cases our emotions don't have opportunity to catch up with how quickly we speak. How many times have we pulled the trigger on an e-mail or sent an instant message only to regret what was said two seconds later? The price of instant communication is to not always have the time to think things through. And if you're anything like me, those extra two seconds are extremely valuable!
In social media, our words speak louder than our actions.
The Juxtaposition of Real Life and Social Media
Two of the most prominent words you will hear among social media enthusiasts, myself included, on how to manage an online presence, is to be genuine and authentic. Obviously, people have different interpretations of what being genuine and authentic means. I can authentically be an extrovert online while still genuinely be an introvert in real life (by the way, this is SO not me). And I think what it comes down to is deciding what your personal brand is to be, the personality you build behind it, and with whom you share that personal brand.
This is crucial whether you are an individual developing or participating in a brand ambassador program, a company dipping into social media, or anybody who seeks to genuinely connect with others. In any workshop, discussion or webinar that I attend, you will hear me (and any other social media consultant) say that the way for people or organizations to build trust with their audience is through authenticity.
I recently came across an extremely interesting post by Ed Brenegar on "Being Authentic in Inauthentic Times" and he raises some salient points that I think are important not just for being authentic in social media, but also in real life. I've taken the liberty of extending his points (in bold) with those of my own, the combination of which will enable you to be the real YOU when you stand up.
- Authentic people do not go around projecting their self-important personality on everyone they encounter. Authenticity in my personal brand is based on being able to express the genuine passion I have for employee engagement and enterprise collaboration with other social media enthusiasts, being able to share information and learn from each other. Be a meaningful resource by sharing information that you genuinely support or initiate conversations with those who express a genuine interest in what you do — understanding that not everyone shares the same passion as you do. Don't always talk, but listen too; and know that there is a time to be "on" and a time to be "off."
- Virtual identities are not real identities, and virtual relationships are mimics of real relationships. Personally, this is something that I struggle with ALL the time. I have developed meaningful relationships online that have never extended to meeting in person. Do I think these relationships are less genuine than the ones that I have in real life? Absolutely not. However, I also believe it's easy to lose your authentic self when you're living solely through a virtual identity that is not derived out of who you are in real life. I would like to think that I am just as passionate and vibrant in person as I come across online, no matter what the topic may be. The question is: are YOU?
- Don't tell me, show me your authenticity. If you are that person who is always "on," ask yourself how people will know who is the real you when you are "off"? I see it lots ... someone who constantly engages and entertains groups of people and yet they don't know how to remain engaged in their most intimate connections. Reserve something for your personal, real life connections, so that they know they are special from everyone else you know online and offline.... and so they can be privy to a more authentic you.
To be honest, I think the only person who can truly evaluate who the real you is... YOU. Are you the person who is the introvert who becomes vibrant online? Or are you the silent observer who comes alive when you are in face-to-face conversations? Strive to be that authentic person... and you will find that you can stand up to be the REAL you and have much more genuine and meaningful relationships — both in social media and in real life.