May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Dec 23 Posted 1 year ago
Traditionally the businesses I've worked for have really struggled with content creation - resource, time, ideas. I now work in an organisation who has tonnes of great content but like you say, the issue is promotion of this content hasn't really happened as well as it could have done.
I'm intrigued to know if you have any tips on evaluating the content and almost 'scoring' it?