Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The World Cup's Social Media Scorecard [INFOGRAPHIC]
Posted on June 14th 2014
Billions of eyes are about to be trained on Brazil for the next month, whether it is through televisions sets, in stadium seats — or now more than ever, through smartphone screens.
The World Cup is a global extravaganza of national pride and soccer passion — a sporting ritual that captivates the world’s attention. An estimated 3.6 billion people are expected to watch the 64 matches, and hundreds of millions of those fans will converse about the World Cup on social media. Twitter registers 350,000 tweets per day about the event, and an estimated 500 million Facebook users are soccer fans.
Unlike athletic events like football or basketball, soccer has limited commercial airtime and long periods of uninterrupted play, making it a prime sporting event for social media interaction. Teams, players and sponsors are jumping into social media to connect with billions of World Cup viewers in ways other than television ad spots. Adidas is spending over half of its total media budget on Internet promotions with the #Allin campaign, and Mexico and Brazil are running neck-and-neck as the two national teams with the most Twitter followers.
This year expect the social media universe to light up every time Brazil scores, or top Twitter influencer Lionel Messi shoots. Here, in an infographic from digital marketing software company Offerpop, with help from Crimson Hexagon, is a run-down of the social media footprint of the World Cup.