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The World Cup's Social Media Scorecard [INFOGRAPHIC]

The 2014 Social Media Marketing World Cup #Infographic

Billions of eyes are about to be trained on Brazil for the next month, whether it is through televisions sets, in stadium seats — or now more than ever, through smartphone screens.
 
The World Cup is a global extravaganza of national pride and soccer passion — a sporting ritual that captivates the world’s attention. An estimated 3.6 billion people are expected to watch the 64 matches, and hundreds of millions of those fans will converse about the World Cup on social media. Twitter registers 350,000 tweets per day about the event, and an estimated 500 million Facebook users are soccer fans.
 
Unlike athletic events like football or basketball, soccer has limited commercial airtime and long periods of uninterrupted play, making it a prime sporting event for social media interaction. Teams, players and sponsors are jumping into social media to connect with billions of World Cup viewers in ways other than television ad spots. Adidas is spending over half of its total media budget on Internet promotions with the #Allin campaign, and Mexico and Brazil are running neck-and-neck as the two national teams with the most Twitter followers.
 
This year expect the social media universe to light up every time Brazil scores, or top Twitter influencer Lionel Messi shoots. Here, in an infographic from digital marketing software company Offerpop, with help from Crimson Hexagon, is a run-down of the social media footprint of the World Cup.
World Cup Infographic

Join The Conversation

  • Jul 1 Posted 11 months ago Frederick Martinez

    Hi,

    Thanks for the post about World Cup. Just a tip about those who don't live in countries that stream world cup online. You can use UnoTelly to remove the geoblock and stream World Cup 2014 in your country free worldcup.unotelly.com

  • Jul 1 Posted 11 months ago Frederick Martinez

    Hi,

    Thanks for the post about World Cup. Just a tip about those who don't live in countries that stream world cup online. You can use UnoTelly to remove the geoblock and stream World Cup 2014 in your country free worldcup.unotelly.com

  • danmag's picture
    Jun 15 Posted 11 months ago danmag

    Great Infographic!, it's amazing how involved on social media people are and how quick they respond to incidents and events during the World Cup. We also compliled an Unofficial Social Media Guide to the 2014 FIFA World Cup.

    http://belgrin.com.au/blog/unofficial-social-media-guide-2014-fifa-world-cup/

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