Aug 3 Posted 4 years ago
I "played" with the heat map and zeroed in on one of the red "hotspots," then I checked Google Maps and the hot spot was a Duane Read location.
Aug 2 Posted 4 years ago
I agree Nick, it is a little Orwellian, and does give me some cause for concern. You highlighted where this type of research could go if someone with less than good objectives wanted to use it. But I suppose at that point people may not be taking to twitter to broadcast their every move... I think social media will stay social as long as people feel safe using it. The minute they feel they are truly being spied on or that their life could be negatively affected by it, I think people won't be as "social" anymore... Let's hope it never comes to that.
Aug 1 Posted 4 years ago
This is awesome! If used correctly this technology can help you avoid the awkwardness of trying to decide to shake someone's hand, when you know they have a high probability of carrying a communicable disease. Or it would at least give you enough information so you can glaze yourself in hand sanitizer beforehand.
In reality, this is a little Orwellian. I'm sure this data can be put to very good use, but it can also put a new spin on segregation or bigotry if there is ever any sort of epidemic or pandemic. Although I love NYC and the folks who live there, this gives me another reason to be greatful for where I reside.
Don't get me wrong: this is fascinating stuff, and if their model continues to play out at an accuracy rate of 90%+ they may be able to modify the algorithm for predictive analysis of other industries.
Webinars On Demand
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...