WTF: What is the Future of Business? [VIDEO]

BrianSolis
Brian Solis Principal, Altimeter Group

Posted on March 10th 2013

WTF: What is the Future of Business? [VIDEO]

Today’s leading companies are already becoming obsolete. Fortunately or unfortunately, they won’t know until it’s too late. In 10 years, 40% of the Fortune 500 was replaced. Irrelevance is only accelerating. It’s Digital Darwinism out here. #AdaptorDie!

Ignorance is bliss, until it’s not.

Technology…social, mobile, real-time, it’s changing the world. Customers are evolving into something new. They’re more connected, empowered, and demanding.

Can you answer the question everyone is asking?

WTF!?

What’s the future of business is not a question as much as it is the answer. And, it all comes down to you.

WTF explores in a fun, visual and insightful way, how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experiences. It’s also an experience in of itself. It’s a visually rich, square-shaped (coffee table style) four-color journey…think digital app but in an analog format.

Trailer Credit: Simplifilm
Music Credit: Tim Holt
Thanks guys!

BrianSolis

Brian Solis

Principal, Altimeter Group

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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Comments

Kent Ong
Posted on March 11th 2013 at 2:14AM

Hi Brian, thanks for the post, I love to read your books. Your books give really inspire me. :

BrianSolis
Posted on March 11th 2013 at 1:02PM

Thank you Kent. I hope you enjoy this book!