You’ve got Klout!?

BrianSolis
Brian Solis Principal, Altimeter Group

Posted on January 3rd 2013

You’ve got Klout!?

Digital influence is one of the most fascinating and widely debated trends in social media today. Whether or not you agree with the idea of assigning a score to individuals based on their actions in popular social networks, the reality is that Pandora’s Box has already been open. People check the scores like investors check stock prices. Brands reward “influential” consumers with products and services. Employers consult scores to lure seemingly more qualified candidates. This is already happening and as a result, there’s much to learn.

So what is the future of digital and what does it mean to you and me? My guest on this episode of Revolution is Joe Fernandez, founder and CEO of Klout, one of the earliest and arguably largest player in the realm of digital influence. We talk about the rise of Klout, its challenges in measuring digital and real world influence, and what consumers and businesses need to think to make influence matter.

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The End of Business as Usual is officially here…

BrianSolis

Brian Solis

Principal, Altimeter Group

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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Comments

Klout still around? Surprising. Everyone I know opted out of it because it was so full of bugs, poor support and even worse programming such that the score seemed totally fictitious. 

I read an article on Forbes or Entreprenuers (not really remember) that, without Klout score, companies will not hire you, is that true?