April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Mar 30 Posted 2 years ago Absolutely! Thanks.
Mar 30 Posted 2 years ago
Josh, hermano, comments like yours make it all the more worthwhile to write articles here. Thank you. Got me a reader and student. Right on. Please do help yourself to "21 Pointers to Sharpen Your Website," join the subscription lists on my site, and be in touch if you'd like to ask me questions.
Mar 29 Posted 2 years ago Great article, Extremely informative! I'm still very new to marketing and advertising, I'm constantly online trying to teach myself, researching every day faithfully, learning different stategies, and taking notes to everything marketing & social media. But this article, and it's links, has taught me alot, providing valuable insight into call to action strategy. Thanks Mr.Feldman it is highly appreciated J.N. Munoz
Mar 28 Posted 2 years ago
I appreciate the feedback. I suppose the directness you appreciate is in fact the point. When you say "buy," people reach for their wallets. Better yet, you say "pay here to [get what you want]." You with me?
When you say "act now," they act now (or never). But don't be mistaken: it ain't evil. When I tell you to "hire Barry to make your online marketing more effective," I'm not just looking out for me, I believe I'm about to deliver exactly what you came to my site to find.
Evil would be the opposite. Right? Evil would be to for the solution provider to make the solution hard to find. I feel 100% polite and forthright when I say "hire me" because I believe I'm about to help you.
Mar 26 Posted 2 years ago
Barry I love how direct you are about this topic. Appreciate you sharing your wisdom. It wasn't until I understood how important it is to 'tell' your audience what is expected, what to do and that meant even the evil statement to 'buy now'. I think I was guilty of being so polite I would forget to mention my product and asking people to take a look.
Today I can see the power of the 'call to action' in everything that we do when it comes to online marketing. I think your tips and points are spot on. I'll be happy to share with my fans, followers and clients.