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Some further analysis by Chartbeat has supported these findings. They found that many of us are sharing content online that we either haven’t read fully, or in many cases haven’t even read at all!
They looked across the sites they monitor to try and determine how many tweets an article had compared to how many people made it all the way to the end of the article. You can see from the chart below that there was very little comparison between how much of the article was read and the number of tweets made about the article.
A writer on management and social media for sites such as Technorati, Professional Manager, CMI, DZone, Work.com and Social Business News, as well as at my own blog.