- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Your Apps Are Ready For Facebook Timeline (Are You?)
Posted on March 26th 2012
Facebook finalizes the transition to Timeline for brands one week from today (March 30), presenting a timely opportunity ito make your Facebook page the visual, storytelling hub of your brand. In case you missed the news, here are a collection of useful resources on Timeline:
- Courtesy Jackie Cohen at AllFacebook, an excellent Facebook-produced video on setting up and optimizing Timeline.
- Facebook’s Pages Product Guide
- A repository of videos from Facebook Marketing Conference in February…we especially recommend
- Our earlier blog post on the opportunity that Timeline presents
- A handy infographic from Edelman Canada
- And our detailed support forum post on the transition to Timeline
Many brands have already crossed over to the Timeline. Favorites to date are using the new page layout to deliver a specific and targeted brand message. Some use aspirational imagery to take Facebook users somewhere special (Starwood Preferred Guest, Pier 39, Kurumba Maldives). Some are mission-driven (TOMS Shoes, American Heart Association). Some use the larger tab/app icons to drive viewers to other social channels like YouTube (Sphero). Some illustrate their brand with adorable baby photography (Kristin Richardson Photography). Some celebrate a milestone (AutoCAD). And some expertly showcase user-generated content (Verizon Wireless).
What they are all doing is taking advantage of the greatly-expanded visual space- the new Cover image is 851px wide- for visual storytelling that simply wasn’t possible with the old Facebook page layout. And most of them take advantage of the larger Custom App Icon to draw attention to the four apps posted just below the Cover image. (You can integrate more than four apps on your Page and you can reorder which ones appear in the top row of 4).
For those of you currently running Votigo-powered apps, your promotions and tabs will transition seamlessly to the expanded app page layout (now much wider at 810px). You’ll have the opportunity to optimize your live promotions for the new Timeline layout by adding a larger image. Or you can choose to let them continue as you originally designed them- they will function seamlessly at their original size, even within the wider layout. Just make sure to log-in and optimize the order of your apps and, if possible, add Custom App Icons to draw attention to all of your apps, including Votigo-powered promotions.
And all promotions created starting March 30 will automatically be optimized for 810px- so have your new images ready to go. We will also introduce new design templates and an expanded preview so that you can experience your apps more completely before publishing them.
For a complete recap and details of Votigo’s transition to Facebook Timeline, check out this post in Votigo’s resource center.
We can’t say it enough: Timeline is a tremendous opportunity to step up your Facebook Page to tell the story of your brand and engage with users at a higher level, since they will experience your brand on Facebook just as they experience an individual friend. Get your page ready to go for March 30- and let us know if we can help.