Is Your Desire to Be Social Impacting Your Online Reputation?

Posted on January 10th 2013

Is Your Desire to Be Social Impacting Your Online Reputation?

Just about everyone wants to have a good reputation, be they a business owner or not.

So, what happens when one’s reputation is less than stellar, especially when they are running a business and trying to get the best return on investment (ROI) possible?

In some cases, they can work their way through it without much damage. In other instances, however, the fallout can be quite impactful. Either way, would you take a chance on your online reputation leading to business problems?

One of the focal points of a person or company’s Internet reputation is in fact social media. As more and more consumers go online to find the goods and services they want, discovering some negative details about a business owner can easily sway them to find another company to deal with.

If you have been wondering about just how solid your Internet reputation is in 2013, there are ways to go about checking it out.

Those means include:

1. Searching Google - Get started right away by doing a Google search of your name and/or your company. You may be surprised to even learn that there is negative data floating around on the Internet regarding your online persona. Such information could have originated on an online chat forum or a social media venue, particularly the popular ones such as Facebook, Twitter or Google+. If that’s the case, the question then begs have you been monitoring your social media interactions? Do you engage regularly with customers in efforts to answer their questions and solve their problems? If not, have one or more customers gone online to bad-mouth you or your company? Searching for answers is easier than you think, but it definitely involves some time and effort;

2. Fixing the problem - Once you think you know where your Internet reputation problem is, what do you intend to do about it? In most cases, the decision will come down to either handling the matter in-house, meaning yourself or someone qualified in the area of Internet reputation management and SEO, or reaching out to a consultant or company that specializes in the field. Either way, DO NOT ignore your online reputation issues, as they can have a serious impact on your ability to increase your revenue stream over time;

3. Being more proactive moving forward - The last thing you want to add to your to-do list is making sure you are more aware of your surroundings, specifically your online footprints. Before the Internet, many business owners only had to worry about the occasional phone call, letter in the mail, or word-of-mouth complaint from customers. Now, however, it just takes one customer to spread the word on the Internet, comments that can have a negative impact on your company’s bottom line.

In the end, make sure you do regular Google searches during the year on both your name and that of your company, looking for any potential firestorms.

If you don’t you could get burned rather badly, meaning both you and your business end up on the hot seat.


Dave Thomas

About the Author: With 23 years’ writing experience, Dave Thomas covers career and small business topics for a variety of websites, including



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Hi Dave, Google search and social media search are very important to search our reputation. I still remembered when I was being attacked, the first thing I did was search on google and answer one by one all those attacked me.

Good subject, Dave. Being in crisis management, I am always fascinated by the term reputation management as applied to companies that just fix search engine results and do keyword work, etc. I hope people continue to differentiate between digital/online reputation and real reputation. I get too many calls from people who have done wrong and just want to cover it up. I'm struggling with the ethical side of all this.