Your Facebook Timeline Is Changing, Again: Do Not Panic

Mike Allton
Mike Allton Internet Marketing Consultant, The Social Media Hat

Posted on March 15th 2013

Your Facebook Timeline Is Changing, Again: Do Not Panic
Your Facebook Timeline is changing. Do Not Panic.

Facebook made it official. Your Facebook Timeline is changing. Right on the heels of their announcement of major changes to our News Feeds, the changes they've been testing in New Zealand are also now rolling out to Facebook users worldwide.

While your News Feed is where you see all the status updates from friends and Pages you follow, your Timeline is your personal profile page, displaying your own recent posts, things that you like, and information about you. This is where your friends and family go to see what you're up to.

Continuing Facebook's desire to help us communicate stories and moments, the new Timeline is designed to help display the things that interest us the most. Sections for Movies, TV Shows, Music and Books have all been redesigned and repositioned.

Facebook's Timeline is changing, with redesigned Interest Boxes like this one.

The new Interest boxes allow you to indicate not just the movies and music you like, but what you're interested in watching or reading. When you see something on a friend's profile that you're interested in reading or listening to, you can add that to your own profile just by clicking a + button and adding it to the appropriate category, like "Watched" or "Want to Watch."

Third-party apps like Instagramor Pinterest will continue to appear on your profile page and will have their own similar boxes.

The biggest news is the change in timeline layout. According to Facebook, "We heard from you that the current timeline layout is sometimes hard to read. Starting today, all posts are on the right side of your timeline, with photos, music and other recent activity on the left." This is what the new layout looks like:

New Facebook Timeline

The screenshot above, from Facebook not only demonstrates the new timeline, it also is using the new Graph Search header that Facebook announced in Janurary. According to their press conference about the new News Feed, one of the concerns that users have expressed was that navigation was not consistent throughout Facebook. If you go to a Facebook Page or your Events, you have to go back to your Facebook home to get to anything else. The screenshot above suggests that they still haven't addressed that if you're looking at your own profile. There's no clear way to get to pages, messages events or other sections of Facebook.

Otherwise, it does appear to be a very clean and attractive design. The single column timeline of posts will make sure that posts are displayed consistently between News Feed and Timeline, meaning all images will be the same large size, in the same order. It also means that you can quickly get to someone's stories if that's what you're interested in, ignoring the sections to the left. Or vice versa. With the "old" timeline, there was less distinction between recent posts and the interest boxes on the right.

There has been no official word regarding the effect this will have on Business Pages. Facebook Pages don't have the same interest boxes, but Pages do display recommendations and likes and check-ins, so the same style of layout would conceivably work.

What do you think so far? Are you excited for the new change?

Facebook sign image from Yahoo! News.

Mike Allton

Mike Allton

Internet Marketing Consultant, The Social Media Hat

I love to help small businesses and organizations that are interested in using the Internet more effectively. I provide a comprehensive set of consulting services, which include Social Media, Blogging, website development, SEO and Internet marketing.

I started my own website design firm in 2007 when I moved to St. Louis. Though I had been designing websites for years, it was always side jobs and part time gigs until I started my own firm. I now provide professional web development and Internet consulting full time.

For most clients and projects, we start with a new website. The new site is based on the Drupal Content Management System (CMS) platform so that the client may log into their site and add or edit content any time they need to. Each CMS includes a built-in Blog and other content types like FAQs and Testimonials. The CMS also includes a full compliment of SEO and Social Media integration options so that every time they create a new blog entry, that post is automatically shared with search engines like Google and Bing, and can be easily posted to social networks like Facebook, Google+ and Twitter.

Once we have a great new website in place, I provide my business clients with ongoing marketing advice and assistance. I can tell them exactly what they need to do, or just do it for them, depending on how involved they wish to be. These ongoing activities can include blogging, creating and updating social network profiles, interacting with followers and readers, and managing online advertising campaigns.

I am the editor at The Social Media Hat ( where I regularly share articles discussing Social Media, SEO, Blogging, Writing, Internet Marketing and Business Technology.

My goal is to ensure that businesses are able to leverage the power and connectivity of the Internet to promote and grow their business. How can I help you with your own business today?

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Posted on March 15th 2013 at 11:12AM

Thanks for this writeup on the changes that are coming.  I had heard stirrings for the past couple of weeks but haven't been able to point anyone in the direction of a good article that forecasted what's to come. Inevitably, when Facebook changes, many are going to complain, but I agree with you: the design does appear clean and attractive (hopefully less cluttered than the current Timeline in the long run).

Apple Jax
Posted on March 15th 2013 at 1:33PM

FACEBOOK SUCKS! It's so frustrating... you get used to one way of doing things and then they all of a sudden out the the blue make changes. Who cares about the user? Definitely not the people at facebook.

I'm surprised they didn't change the timeline image size on us.

Posted on April 16th 2013 at 2:04PM

I found the old two coloumn Timeline visually awkward, but didn't mind because I could use Social Fixer to make it into a single coloumn.  Now I have two columns again - one for timeline and one for stuff that was fine at the top of the page.  It looks ugly again and now I can't change it.  That's a shame. Why can't timeline just be a single wide column, because when we look at a timeline, it's just the timeline we want to see.  If anyone knows how to change this, I'd love to hear.