Feb 19 Posted 4 years ago
Delightfully smart graphic!
I work as a content writer for high-dollar volume, low-hit-rate industries - like mining, engineering and technology. I've noticed that I have to start with step 4 and look at
* Tenders / requests for estimates
* Competitors and vendors websites
* Trade associations and trade expos
* Employment listings in the industry
* Enterprise corporations in similar spaces
Then, I build the landing pages around the categories of products or services my client offers. I'll then return to step 1 and see if maybe the keywords we are using have more popular synonyms and edit the landing pages. Many of the keywords I work with are not popular consumer words, but are familiar to the customers visiting the client's pages, so the stick rate and usablity is reward enough.
I agree that all companies should invest the time and marketing budget in AdWords, Google Places, Social Media and e-mail Campaigns just like the high-traffic e-tailing and consumer websites do. The results are measured on a different scale and the keyword changes are over longer cycles of time than high-traffic sites.
Feb 13 Posted 4 years ago
Hi Andy, Google Adwords and Wordtrakcer are very useful tool for keyword research.
Feb 12 Posted 4 years ago
Brilliant stuff - infographics always clarify everything. I'd do a bit more on the competitor analysis, maybe a full GAP analysis (PA, DA and so on) - but this is truly the core focal points that any budding SEO/PPC Exec should be looking it.
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