Feb 19 Posted 3 years ago
Delightfully smart graphic!
I work as a content writer for high-dollar volume, low-hit-rate industries - like mining, engineering and technology. I've noticed that I have to start with step 4 and look at
* Tenders / requests for estimates
* Competitors and vendors websites
* Trade associations and trade expos
* Employment listings in the industry
* Enterprise corporations in similar spaces
Then, I build the landing pages around the categories of products or services my client offers. I'll then return to step 1 and see if maybe the keywords we are using have more popular synonyms and edit the landing pages. Many of the keywords I work with are not popular consumer words, but are familiar to the customers visiting the client's pages, so the stick rate and usablity is reward enough.
I agree that all companies should invest the time and marketing budget in AdWords, Google Places, Social Media and e-mail Campaigns just like the high-traffic e-tailing and consumer websites do. The results are measured on a different scale and the keyword changes are over longer cycles of time than high-traffic sites.
Feb 13 Posted 3 years ago
Hi Andy, Google Adwords and Wordtrakcer are very useful tool for keyword research.
Feb 12 Posted 3 years ago
Brilliant stuff - infographics always clarify everything. I'd do a bit more on the competitor analysis, maybe a full GAP analysis (PA, DA and so on) - but this is truly the core focal points that any budding SEO/PPC Exec should be looking it.
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and servi...