At Social Media Today we’re always working to bring you the latest insights into the world of social media marketing. Our newsletter can help deliver that directly to you daily.

Your Guide to Keyword Research [INFOGRAPHIC]

Performing keyword research isn't always easy. Have you tried manual look-up techniques? Or automated reports? Below is a quick and easy 5 step guide to keyword research.

keyword research basic tips

SEO Infographic via SearchEngineLand - Feature Image by Helena Alabama

Join The Conversation

  • Feb 19 Posted 4 years ago Shauna McGee Kinney


    Delightfully smart graphic!

    I work as a content writer for high-dollar volume, low-hit-rate industries - like mining, engineering and technology. I've noticed that I have to start with step 4 and look at

    * Tenders / requests for estimates
    * Competitors and vendors websites
    * Trade associations and trade expos
    * Employment listings in the industry
    * Enterprise corporations in similar spaces

    Then, I build the landing pages around the categories of products or services my client offers. I'll then return to step 1 and see if maybe the keywords we are using have more popular synonyms and edit the landing pages. Many of the keywords I work with are not popular consumer words, but are familiar to the customers visiting the client's pages, so the stick rate and usablity is reward enough.

    I agree that all companies should invest the time and marketing budget in AdWords, Google Places, Social Media and e-mail Campaigns just like the high-traffic e-tailing and consumer websites do. The results are measured on a different scale and the keyword changes are over longer cycles of time than high-traffic sites.

  • Kent Ong's picture
    Feb 13 Posted 4 years ago Kent Ong

    Hi Andy, Google Adwords and Wordtrakcer are very useful tool for keyword research.

  • NickTaylor's picture
    Feb 12 Posted 4 years ago NickTaylor

    Brilliant stuff - infographics always clarify everything. I'd do a bit more on the competitor analysis, maybe a full GAP analysis (PA, DA and so on) - but this is truly the core focal points that any budding SEO/PPC Exec should be looking it.

Webinars On Demand