Apr 13 Posted 4 years ago
I could not disagree with this post more if I tried. Testing to an already customer is THE most foolish thing ANY business can do.
What if the product sucks? Free or not.
You have now potentially lost an established customer, which will have cost you money to get on your list , lost the time it took you to build a relationship with there, to the point where they have trusted you enough to either sign up or buy from you.
And now you want to send them something to "test" it? Ludecrious AND propostorous!
Test your products of services on NEW prospects and use them for as guine pigs and get feedback. Then once you've got a proven model that converts THEN tell your list about it. It will then convert EVEN BETTER. Or you can build even MORE good will and give them it for free now it's FULLY TESTED.
Thats's how I build relationships with clients.
Nov 26 Posted 4 years ago
Hi Ana, the reason is our mailing list is highly targeted and they already have relationshipn with us. That's why it is easier to get genuine response from them to test a new product.
Nov 25 Posted 4 years ago
What great timing on this article! Sometimes the most obvious and easiest methods are overlooked. We're planning on using this method for a couple of new exclusive collections we acquired along with a promo piece. Clients still need to see, touch and feel a product. If a salesperson can't be present, this is the next best thing.
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...