- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Your Social Media Share Buttons Should Be Hardcoded: Here's Why
Posted on March 22nd 2013
It’s no secret that social sharing buttons are a great way to increase the distribution and promotion of blog content through social media networks. Plugins and third-party tools like Digg Digg, AddThis, Get Social and ShareThis are great for a fast, out-of-the-box solution for implementing social sharing buttons on your blog. However, they may not be an ideal long-term solution for web developers and community managers who want to maximize the effectiveness of this feature. Here are three reasons you should use the official social network-provided code for sharing buttons, rather than relying on third-party plugins.
1. Complete Freedom Over Placement, Functionality, Look and Feel
When using a third-party plugin, you are limited to only the customization options that the developer gives to you. Often times, these are inadequate. Even though plugins will save you the trouble of having to insert code into your website files, the option to do so gives you flexibility in where and how they appear on your blog.
2. Increased Page Speed and Mobile Compatibility
3. The Social Networks Themselves Prefer It
Obviously, if a social network goes to the trouble of supplying a proprietary button creator, it’s likely that they would prefer you use that over a third-party solution. You can bet that the share count will be most accurate on a propriety button versus a third-party button.
Here are links to the proprietary social sharing button builders for each of the major networks:
- LinkedIn: http://developer.linkedin.com/plugins/share-plugin-generator
- Twitter: https://twitter.com/about/resources/buttons#tweet
- Facebook: https://developers.facebook.com/docs/reference/plugins/like/
- Google+: https://developers.google.com/+/plugins/+1button/
- Buffer: http://bufferapp.com/extras/button
Perhaps the biggest benefit of using the proprietary Twitter and Buffer buttons is the ability to set account attribution to each tweet. For example, when a blog post is Buffered it can be set to include a “via @username” in the body of the tweet. Many third-party tools attribute tweets to their own service rather than the originator of the content.
While WordPress and Joomla users have multiple options to enable social sharing buttons on their sites, all webmasters regardless of CMS should consider taking the time to hardcode their buttons. The benefits make up for the added effort. Just take care in editing any website file!