It's really easy for someone's social media to not be social. In fact, I can usually tell if someone's social media isn't social by the kinds of posts that persons and specifically by the lack of conversation. That lack of conversation will tell you if it's worth it to follow the person. For me, no conversation dictates no following the person. I don't want to read a bunch of posts that don't show personality.
If all I see are quotes from other people, I know that person isn't social and probably doesn't even know what to do. Quotes from other people, while inspirational don't tell me much about you.
If all I see are posts about how you can make money, and how you can by followers, I know the person is a spammer and is probably trying to make money off of me, with lurid promises of how s/he gets social media to pay for his/her lifestyle. Needless to say such blatant greed turns me off to the idea of following a person.
If all I see are posts with a brief description and a link to some website, I again consider you a spammer and likely someone trying to make money off the links I click to, if you're an affiliate marketer.
And with all of these above I never see responses to other people. I'm not even sure if these people are people or just some automated program set up to try and make someone money.
So what makes social media social? Post about what you do, without sending people to a link with every single post. Reply to people about what they are writing are about and get into a conversation with them. Build relationships that have meaning to you and to those people. In other words, participate and converse. It's so simple, yet many people don't do it, and I suspect they don't, because they don't want to put time into social media, but feel they have to have some kind of presence. If you want to have a presence, invest the time and effort into making that presence real.
I have to admit I've made some friendships via social media and gotten closer to other people I've known for a while. I think that's pretty significant. In fact it's the best ROI I've gotten from social media.
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