May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Sep 5 Posted 1 year ago
"Yes, Jay needs no introduction. He has again helped us by giving such a substantial set of tips about marketing. Rightly pointed out the difference between hype and help! Hype is a fad that is a short-term strategy of marketing. To make the end user satisfied we have to focus on helping first not on selling.
Sep 1 Posted 1 year ago
Jay's book has been very helpful to me because of its specificity on how to help: right tips, provided at right time via the right medium + great examples, as i noted in my Forbes column