April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Sep 5 Posted 1 year ago
"Yes, Jay needs no introduction. He has again helped us by giving such a substantial set of tips about marketing. Rightly pointed out the difference between hype and help! Hype is a fad that is a short-term strategy of marketing. To make the end user satisfied we have to focus on helping first not on selling.
Sep 1 Posted 1 year ago
Jay's book has been very helpful to me because of its specificity on how to help: right tips, provided at right time via the right medium + great examples, as i noted in my Forbes column