Go ahead. Figure it out. I’ll wait.
You good now?
Other than the two letters, what is the difference between help and sell?
I’m fairly certain Jay needs no introduction. He has been on the social media, author, speaking, blogging circuit for many, many years. He has built companies and sold them. He moved his family to Bloomington, Ind., for no other reason than they liked the town. And he’s a tequila aficionado.
He is, hands down, one of the very best speakers I have ever had the pleasure to see again…and again…and again…and again.
Most people you’d be bored with if you saw them speak as many times as I’ve seen Jay, but he always delights and surprises me.
That’s why I’m super excited he’ll be joining us on Thursday for a Spin Sucks version of Youtility: Why Your Marketing Needs to Be About Help, Not Hype.
Because my name is on the door, I get to see things ahead of time. I watched Jay’s webinar on Friday and wow-wee is it good!
Here is what you’ll learn:
It takes a lot to convince executives to give away company secrets, to be helpful and educational through marketing, and not to be afraid of competitors stealing your ideas.
One of the examples I love to give – and which Jay tells in this webinar – is how the executive chef at McDonald’s in Canada made a video to show you how to make their secret sauce.
If McDonald’s can give away their secret sauce and still hold the burger title, it makes sense you can convince your executives to begin to give away some of their best ideas.
Jay uses other examples of this idea in the webinar that will help you sell the idea, but I will tell you – from our perspective – it works really, really well.
We give away our best ideas on Spin Sucks nearly every day (unless I’m on my soapbox about gender issues) and not only have we won a ton of awards and are consistently named in the top three PR and marketing blogs in the world, our competitors are here every day soaking in the information and going back to their offices to implement what we’ve taught them.
As a business owner, I can tell you how strange that feels. As a marketer, I now know from experience how well it works in creating loyalty and providing opportunities for organic growth.
Jay has kindly created this webinar for you free-of-charge. It is this Thursday at 11:30 ET.
All you have to do is two things:
If you can’t attend live, don’t worry! We’ll have a recording of it and you’ll receive it post-webinar.
But please still register and go through both steps so we know to send it to you.
This is a good one. I think you’ll really enjoy it.
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