Sep 5 Posted 3 years ago
"Yes, Jay needs no introduction. He has again helped us by giving such a substantial set of tips about marketing. Rightly pointed out the difference between hype and help! Hype is a fad that is a short-term strategy of marketing. To make the end user satisfied we have to focus on helping first not on selling.
Sep 1 Posted 3 years ago
Jay's book has been very helpful to me because of its specificity on how to help: right tips, provided at right time via the right medium + great examples, as i noted in my Forbes column
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