You’ve got to “work” LinkedIn to see results!

BradFriedman
Brad Friedman President, The Friedman Group, LLC

Posted on July 31st 2012

 

Are you one of the 160+ million users of LinkedIn? Did you get involved to grow your business? Are you hoping to grow your business by growing your LinkedIn network? It’s not going to happen if you’re not going to work it!

So, if you aren’t willing to spend some time every single week on LinkedIn, stop reading now. Go do something you are willing to do. If you are, however, willing to spend some time on LinkedIn, every single week, here are a few strategies to help you grow your LinkedIn network.

Update Your Status Regularly and Consistently

This strategy is true for Facebook, Twitter, YouTube, Pinterest and most other social networks. If people don’t know you exist, they have no reason to connect with you. If you aren’t providing them with regular value-add quality content on a consistent basis they aren’t going to know you exist and they won’t have any interest in connecting with you.

For these purposes “Regular” means at least once a week and “Consistent” means every week of the year. That’s probably not enough, but it’s a good start and once you get the hang of it you’re sure to post more often. The more active you are, the more visibility you receive. The more visibility you receive, the more likely you are to develop credibility and influence. This leads to a bigger network and the growth of your business.

Join And Participate In LinkedIn Groups

There are many benefits to joining LinkedIn Groups and they let you join up to 50. Choose groups that make sense for you. Choose groups related to the business you are in. Choose groups your prospects are in. Choose groups in the region you live in.

Choose groups you are prepared to be active in. Remember, once in a group, you may ask any member of that group to connect with you. Joining a group is a great way to grow your network. But, remember, people won’t want to connect with you unless they have seen you around. Are you a resource to the group? Do you participate in conversations started by other members of the group? Are you posting value-add material related to the group and not just focused on you and your business? Have you engaged in conversations with group members on a regular basis? These are the things you need to do to take full advantage of LinkedIn groups.

Make Yourself Known In The LinkedIn Answers Community

Credibility is the key to your success on LinkedIn and LinkedIn Answers is a great place to establish credibility. This is an opportunity to show you are a thought leader in your industry. Participate in Answers regularly and consistently. Pose questions when you have one and take the time to search for questions you have the ability to answer. This is a great way to give back to the LinkedIn community and build respect from your peers.

Build Your Network

Take time every week to build your network with quality connections. Connect with people in Groups. Use InMail to connect with people. Use the Advanced Search function to find people in your industry or region who have large networks and connect with them.

Don’t send the standard LinkedIn invitation. This bears repeating. Don’t send the standard LinkedIn invitation. Take a minute or two and write a personal note to the people you want to connect with. Look at their profile and mention something you have in common. Mention you are in the same Group or the same industry or region. Mention they are in your “Target Audience.” Say something that lets them know you took a minute to learn something about them and you sincerely want to connect with them. In any relationship you want to start off on the right foot. This is how you do it on LinkedIn.

Build these four strategies into your week and watch your network and your business grow! Let me know of ideas you have to grow your LinkedIn network. What are you currently doing that works? Let me know how these strategies work for you too! Connect with me and tell me you read this post!

 

BradFriedman

Brad Friedman

President, The Friedman Group, LLC

Brad Friedman is a “Recovering Attorney” living in Denver, Colorado. In 2010, Mr. Friedman parlayed his passion for technology and his business, legal and marketing savvy into the creation of The Friedman Group, LLC. Brad has developed a group of highly skilled people to work with individuals and businesses to develop strategies that enhance their online presence and engage clients, prospects and referral sources through the power of inbound and social media marketing.

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Comments

urban media lincoln
Posted on July 31st 2012 at 1:14PM

You should spend about an hour a week on LinkedIn for the first few weeks.  After your company is up and running on LinkedIn half in hour is a sensible time to spend on the site updating each week.  You could split the hour or half hour a week into 15 minute time slots on different days.

BradFriedman
Posted on July 31st 2012 at 11:31PM

Great advice! That will work well for some people. Others will need to spend more time than that depending on the number of invitations they receive and how many Groups they join. The key is to determine in advance how much time you will spend and then join only those Groups you can be active in during the time you've allotted. Don't get in over your head. Experiment and see what works.

Thanks for taking the time to comment!

funcolors
Posted on July 31st 2012 at 10:30PM

Agree.  It does take an investment of time.  Weekly check in is a good, manageable amount for everyone IMO.

I own/admin the Color & Paint Professionals group on LinkedIN.  As an admin, however, it is a daily commitment.  Takes tending to in order to keep the forum free from too many promotions and job postings, etc.  But a well maintained forum means a robust and active p;rofessional community.  Well worth the investment of time.

BradFriedman
Posted on July 31st 2012 at 11:34PM

Thanks for taking the time to comment! I'm glad you said "Well worth the investment of time." I totally agree. The fact that you are taking the time to administer a LinkedIn Group is great and I'm guessing it is helping you grow your network and your business. Keep up the good work!

Kent Ong
Posted on September 3rd 2012 at 6:41AM

Hi Brad, there is no free lunch in this world. Yes, you are correct. If we need anything, we need to work out. This is especially important if we work out our communication skills.

Linkedin is just a platform, how are you going to build and generate leads and benefits depends on 90% of communication skills.

I would like to advice people to read Dale Carnegie's book - How to Win Friends and Influence People". And Keith Ferrazzi - Never Eat Alone and Who's Got Your Back.

Those books are very important.

BradFriedman
Posted on September 3rd 2012 at 8:02PM

Thanks Kent. I've read Dale Carnegie's book but not the other two. I appreciate the advice!