November 30, 2016
In this Social Media 101 post, Patrick will walk you through the process of creating a Facebook Business Page for your brand.
November 29, 2016
Facebook is working on new plans to expand their userbase into India and China.
Facebook Looking to Expand Reach in India – and China Too? | Social Media Today
November 19, 2016
Facebook CEO Mark Zuckerberg has outlined their plan to tackle fake news on the site.
Facebook to Crack Down on Fake News – The Implications of Zuckerberg’s Plan | Social Media Today
November 18, 2016
Snapchat's parent company Snap Inc. has reportedly filed for an IPO. So what will that mean for the app?
What Will an IPO Mean for Snapchat? | Social Media Today
November 18, 2016
Earlier this week Facebook announced that it had found some of the metrics it was providing to advertisers were inaccurate.
Facebook Clarifies Errors with Metrics - An Explanation for Marketers | Social Media Today
November 17, 2016
There's no doubt Facebook had some influence in the Presidential Election result - but what that influence was, and how we fix it, is a more challenging concern.
Fake News is a Problem on Facebook, but the Echo Chamber Effect is More Significant | Social Media Today
November 17, 2016
Have you wondered what happens with the email addresses you upload to Facebook in the Custom Audience creation process?
What Facebook Does with Your Email List When You Create a Custom Audience | Social Media Today
November 16, 2016
In the weeks leading up to the 2016 Presidential Election, Donald Trump took to Facebook Live. And that could have proved the winning strategy.
November 16, 2016
If you're looking to utilize Facebook Live for your marketing efforts, here are some essential tips.
How to Rock Facebook Live | Social Media Today
November 14, 2016
Facebook has announced new analytics for Messenger Bots and a text of Rooms for Messenger group conversations.
Facebook Announces Analytics for Messenger Bots, Testing Rooms in Messenger | Social Media Today
November 14, 2016
Facebook’s testing out a new set of ad targeting options which could have significant impacts on the way you focus your Facebook ad campaigns.
Facebook’s Testing Out New Ad Targeting Options, Including Page Engagements | Social Media Today
November 13, 2016
Facebook has released its latest Hot Topics report, highlighting the issues that generated the most attention across both Facebook and Instagram in October
The Most Discussed Issues on Facebook and Instagram from October [Infographic] | Social Media Today
November 11, 2016
2016 has been an eventful year in social media. So let's take a look back at a list of 5 numbers and what they meant for social media in 2016.
November 10, 2016
Snapchat's Spectacles are now available, via stylistic vending machines that are traveling around the US.
Snapchat Releases Spectacles (via Mobile Snapbot Vending Machines) | Social Media Today
November 10, 2016
Instagram has announced the first major update of Stories, adding new linking and video looping tools.
Instagram Adds New Functions to Stories, Including Links and Looping Video Tools | Social Media Today
November 09, 2016
Facebook is trialing a new job listings option for some Pages, which could eventually become a threat to LinkedIn.
Facebook Introduces Job Listings, a Potential Threat to LinkedIn | Social Media Today
November 08, 2016
Facebook is testing out a new Page templates option for some users.
Facebook Testing Business Page Templates | Social Media Today
November 07, 2016
Looking to capitalize on the influence of word-of-mouth recommendations, Facebook is ramping up it's efforts to boost consumer review activity on the platform.
Facebook Introduces New Features to Capitalize on Growth in Reviews | Social Media Today
November 05, 2016
Periscope has unveiled its own version of video masks, similar to Snapchat's Lenses.
Periscope Bringing Snapchat-Like Video Masks to Streams | Social Media Today
November 04, 2016
Facebook recently conducted a survey to determine the key qualities that drive brand loyalty.
Facebook Releases New Report on Brand Loyalty and Millennials | Social Media Today
November 02, 2016
Facebook has posted it's Q3 2016 earnings result, with solid gains across the board.
Facebook Q3 Results: More Than a Billion Mobile DAUs, Focusing on ‘Video First’ | Social media Today
November 01, 2016
Are you looking to get more out of your video marketing efforts on Facebook? Here are seven key tips.
Seven Tips for a Killer Facebook Video Advertising Strategy | Social Media Today
October 28, 2016
Facebook has unveiled their latest effort to slow Snapchat, with new camera options built into Facebook proper.
Facebook Unveils New Snapchat-Like Camera Option Within Facebook | Social Media Today
October 27, 2016
Facebook is launching new Live video masks for Halloween, and a custom set of Reactions for the event.
Facebook Launching Native Video Masks, Custom Reactions for Halloween | Social Media Today
October 26, 2016
Facebook has demonstrated a new visual filter tool they're working on which could bring a new element to Live video.
Facebook Shows Off New Visual Features Coming to Facebook Live | Social Media Today
October 26, 2016
Social media now plays a significant role in the political process, but given the shift to more algorithm-defined feeds, is that a good thing?
Politics, Fatigue and the Social Echo-Chamber Effect | Social Media Today
October 26, 2016
Have you noticed that some posts on Facebook are showing up with larger than normal text?
Why Are Some Facebook Posts Showing up with Huge Text? | Social Media Today
October 25, 2016
PayPal has announced a new integration with Facebook which will enable people to use PayPal as a payment option across more of Facebook’s commerce experiences, including Messenger.
PayPal Announces New Integration with Facebook Messenger | Social Media Today
October 20, 2016
Facebook is adding new features to Instant Articles to make them a more attractive option for publishers.
Facebook Bringing 360 Photos and Videos to Instant Articles | Social Media Today
October 19, 2016
Facebook has unveiled new tools to help boost word-of-mouth recommendations and enable users to take immediate action on those tips.
Facebook Adds New Tools to Amplify Word-of-Mouth Recommendations, Boost Response | Social Media Today