Facebook has announced the next step in the development of their Instant Articles offering, with a new WordPress plugin, making it easier for WordPress bloggers to participate in the wider rollout of Instant content.
Facebook's Reactions are now available to all users, but people still have many questions about what they, and what they mean. In this post, we look at the development of Reactions, how they came to be, why each Reaction was chosen. And what they might mean for Facebook marketers.
They're here - Facebook has today announced that their new 'Reactions' post response tool is available to all users. And while it's interesting from an everyday users' perspective, their application for brands may also be significant - here's why.
When a person checks their Facebook, Twitter, Instagram feeds, several things demand his or her attention. If you are a brand trying to reach and resonate with this person, how can you earn their attention? Here's how!
Facebook will soon be launching “Reactions”, an emoji toolbar that gives users five new alternatives to the Like button: Love, Haha , Wow, Sad, and Angry. For marketers, this means more insight into consumers’ emotional responses — but are the tools available to quantify that data? Here are five things all social media marketers need to consider before Reactions are rolled out
Virtual Reality is set to completely upend the way we connect with content creators on social. Since it first launched in September of last year, Facebook 360, along with a select group of invite-only brands and media companies, has been giving a master class on how it’s done. The good news is that now, everyone is invited to play.
With Facebook's new 'Reactions' feature set to become available to all users, here's a guide to help you understand why the addition of the new tool is not only an important move for Facebook, but how these tiny, cartoon faces may also become extremely valuable for your business.
When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook newsfeeds, so advertisers who can skillfully use color in their ads will attract more views, clicks and conversions.
The live-streaming battle is about to heat up – Facebook, which first released their live-streaming tool ‘Live’ to only verified profiles is now opening the option up to all U.S. iPhone users , as of today.
The progress of Facebook's internet.org initiative is crucially important to the platform's ongoing growth and dominance. And while 'connecting the world' is its core aim, connecting the world to Facebook is a pretty great side-effect.
A study of 58,000 users of Facebook in the US has warned that the techniques available today to analyze the information we provide can not only be used to deliver advertising contents, but also steal potentially sensitive information about any users from Internet..
From January 4 – January 10, 2016, U.S. brands and properties captured 569 million total actions (likes, shares and comments) from Facebook posts. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in the ranking here.
What are the predictions for Facebook this year and how will they affect the social media landscape? With acceleration of the media industry continuously reaching new speeds, we are in for some growth and increased revenues within an already booming business.
Up until 2016 Facebook trended as one of the top marketing and advertising platforms on the web. That does not stand to change in 2016. However, we do expect to see Facebook changes that make Facebook a useful customer service solution, and a central social commerce platform.
Last year, Facebook rolled out a number of new tools within their self-service advertising platform that allow marketers the opportunity to do new things and be more creative in the method that they approach their consumer base. Do you know how to use them properly?
A creative refresh is mandatory for keeping social and mobile audiences on their toes, but constantly coming up with new ideas isn't easy. To help kickstart your creativity in the new year, we've scraped the Internet for some outside the box approaches to digital advertising.
“A decade ago, you wouldn’t have expected a social media site to be a leader in digital innovation, but Facebook remains one of the most dynamic tech companies around today—and its strides are affecting businesses and marketers everywhere,” writes Jayson Demers in an article in Forbes.
Lauren Johnson has an interesting write up in AdWeek about social networks copying each other's ideas. T he piece explores just that; the times Facebook and Twitter decided to imitate each other (read: completely rip each other off) over the past year.
Facebook is testing a new way to explore your News Feed on mobile with a customizable interface that lets you separate your feed into multiple categories based on selected interests and personal preferences.
With all the different types of content available online, now, more than ever, you need to do whatever you can stand out from the crowd and gain positive results. So how do you do that on Facebook? This infographic outlines a few ways to improve your facebook performance.
Stories about Facebook lately struggling with organic reach and engagement are not new, but at least it was still bringing in new blood with Instagram. But, some are now asking, is Instagram's rise over as well?
Facebook at Work is Facebook's answer to work communications apps and services like Slack and Yammer. The basic level of service on Facebook at Work will be free for companies to use, but the addition of options like analytics, apps, and customer support will require payment.