Join this free webinar to learn how leading brands are adapting to meet the needs of their customers in social media. The panel includes Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
How would you feel about a bank or money lending company assessing your worthiness for a loan based on your social media presence? It feels a little unnerving doesn’t it? But, theoretically, it may be an accurate indicator of your borrowing potential – and it’s likely already happening, whether you like it or not.
Hank Green, YouTube star and member of the Vlog Brothers among other things, has accused Facebook of, essentially, lying about its recent success at becoming a center for online video and competing with YouTube in terms of total video views. The post on Medium, titled, "Theft, Lies, and Facebook Video" lays out the argument that, when it comes to online video, Facebook is cheating.
You might recognize that particular “itch” to check in if you haven’t been on Facebook in a day or two, but did you know that using the world’s dominant social network actually elicits a physical response in many users? Researchers have documented reactions like pupil dilation, an indication of happiness, in people as they’re browsing their Facebook.
You post status updates on Facebook. You post photos. You may even post videos. But what’s next? What’s the next way to connect with your friends? Facebook CEO Mark Zuckerberg says 3D, immersive virtual-reality posts. I like the idea of being able to show off my new apartment by immersing my...
Whenever a new, futuristic advancement in technology makes the news, I like to make the joke that we are now living in the future. Our lives are starting to resemble sci-fi novels. And now, another step forward is being taken: Internet from the sky.
Facebook has now indexed more than two trillion posts, a huge collection of data that represents significant potential for search on the platform. Whether Search is a commercial proposition now or not, there's little doubt that Facebook is looking to both improve and monetize Search - but what does that mean in the wider context of the Facebook experience?
As you know, if you're designing images for your Facebook profile or pages it's important to know the correct dimensions for all the different elements. This infographic outlines all the perfect image sizes for the various forms of Facebook visual content.
You know how you have that “Skills and Endorsements” section on your LinkedIn profile where people can say you’re good at “Synchronized Swimming” or the like and you can choose to display it and show people what you’re the best at? Ever thought it'd be greatto have that same functionality with your friends?
Facebook has released its Q2 numbers , and the results uphold The Social Network’s place atop the heap among social media networks. Facebook’s Daily Active user base grew by 32 million, average time on platform was higher and revenue per user increased.
Alex Hern of The Guardian has a weirdly disconcerting article up, "'Happy Birthday!' is dead, and it's all Facebook's fault," about how Facebook's efforts at creating convenience for its users is just leading us ever further into a techno-dystopian cyber-future where all our interactions with other human beings are nothing but an unending series of robotic button presses completely detached from anything resembling actual emotion or thought. (Okay, I'm exaggerating. A little.)
Lucille Ball famously said, “I'd rather regret the things I've done than regret the things I haven't done.” It looks like America has a similar attitude, especially online. Fifty seven percent of Americans who use social media have posted or texted something that they regret. “One in six regret a post at least once a week, and these numbers vary depending on age, with 20 percent of Millennials (18 to 34) being the worst regular offenders.”
We’ve all heard by now the 80-20 rule for Facebook content: 20 percent of content should be created by and unique to your organization while the remaining 80 percent should be shared or curated from other sources. While it is a good rule of thumb approach to content strategy, the real focus here should be on the fact that the majority of your content is ideally from external sources.
Facebook’s offers brands awesome power to connect with their customers. But, as with great power in any context, sometimes that power is abused. “… With great popularity comes some shameful characters looking to tap into Facebook's viral market to sell you their crappy products or scheme your money through affiliate links or worse,” writes Daniel Zeevi.
With Facebook making a big push into video, an increasing number of small business owners are looking to incorporate videos into their Facebook presence. So how should you go about it? Here are some tips to maximize your Facebook video content.
We’ve all heard the saying “the devil is in the details." S ocial media campaigns are no exception. While campaigns have quite a few components, targeting is arguably one of the most important aspects of marketing strategy.
Facebook has more than 1.4 billion monthly active users, but when your business page isn’t doing well, it can feel like an empty wasteland. Where is everyone? Why aren’t they interested in my business page? Here are some best practices for business pages that will have people interacting with your business on Facebook in no time.
By now, you’re likely already convinced that social media is an important part of your business or brand’s marketing strategy, otherwise you wouldn’t be reading this. What you may be less confident about is exactly what role all this posting on Facebook & Twitter plays in your greater marketing plan and, more importantly, how you can track it in a meaningful way that will lead to growth and ROI.
Back in April, when Facebook updated its algorithm back in April (2015), rather than simply post what changed, I decided to break down what each change in the latest Facebook algorithm meant for brand pages. I stated at the time that "(f)or some brands, this latest Facebook algorithm change will be...
In one of the more unusual, yet interesting, research projects from Facebook, analysts from The Social Network have investigated how people deal with losing their mobile phones , through the filter of the Facebook experience. They’ve released their findings on the Facebook IQ blog , highlighting the number and frequency of conversations that happen on the platform regarding lost phones
A new report from NewsWhip has found that The Huffing ton Post was the most shared content publisher on Facebook in June. BuzzFeed came in second, along with many of the other usual suspects like Fox News, CNBC, Yahoo and The Guardian – but most interestingly, clickbait and sensationaliz ed content-style sites continue to rank well, alongside their more serious news rivals.
If you found it weird or upsetting that sites like Facebook can automatically recognize your face in photos, then a newly emergent technology that allows computers to recognize what you are doing in pictures will really freak you out.
Since Facebook nearly killed organic reach more than a year ago, you might have stepped up your company’s or your clients’ Facebook Advertising game, and rightfully so. Now, just a few days ago Facebook announced updated controls for the News Feed. As a consumer, I’m loving this update, but as a marketer, I’m taking a closer look at my social media strategy for Facebook and continue to be challenged by the Internet giant (not like that’s a bad thing). Find out what the ‘See it First Update’ is all about and what it means for your business.
A new study by Pew Research has found that the share of Americans who now use social media as a source of news has risen by more than 13% overall since 2013. The survey of more than 2,000 US adults found that 63% now use Facebook and Twitter as “a source for news about events and issues outside the realm of friends and family”.
Ever find yourself a little tapped out when it comes to ideas for what to say in a social media post? Me, too. Especially if you are a social media professional who writes them day in and day out, it can become difficult to think of new ways of approaching the same old Facebook update or tweet.
In December last year, Facebook introduced a new monthly report via their Facebook IQ blog called “Hot Topics”. Exactly as it sounds, "Hot Topics" looks at the most discussed topics on the platform over the previous month - and the insights provided can be valuable for marketers as they go about defining their own Facebook strategy.
I've written before about viral content hoarding website ViralNova.com, which rose in the place of Upworthy, which crashed basically when Facebook closed a loophole in what content gets promoted on its news feed. ViralNova, which has been called one of the worst sites on the internet, gets attention with headlines so shameless (“This Old Couple Tragically Died in a Car Accident. But What Rescuers Found Inside Was Beautiful” is a typical one) it makes one wonder who in the world would even click on this clickiest of click-bait.
Facebook has today unveiled a new way for users to have more say over w hat content gets priority in their News Feeds, enabling them to ensure they never miss any updates from friends or Pages they want to hear from. It’s a more user-friendly, and potentially powerful, way for users to re-take control over their Facebook experience, and goes some way towards reconciling one of the major pain points for users in recent times – the issue of being told by Facebook what’s important to them.
This week, Facebook updated the way CPC is calculated to discount any impact from likes, shares and comments. From now on, only clicks to websites and apps and on the Shop Now button will factor into the CPC calculation. And you know what? It’s about damn time! Just this spring, ‘Facebook Likes’...
Facebook’s march towards online video dominance continues, with another new feature added into the mix to get users viewing more video content. This week, Facebook is testing a new video player option where users can detach a video from the News Feed and move it to your preferred viewing location within the browser window.