Make them laugh, cry or smile. It’s very difficult to get people to share the content you post on Facebook without making some kind of an emotional impact on them. No one really feels the need to share boring content. Would you?
What with more users viewing blogs from a mobile device, it's important for content marketers to cater for their readers' needs, and reduce "sharing friction". Adding a WhatsApp share button could be a great boost for your social traffic.
There’s rather a lot to suggest that social media isn’t very good for our general wellbeing. For instance, it’s widely believed that we aren’t especially honest when we share things on Facebook, and this curation leads us to portray ourselves in as good a light as possible. Now that’s great, except everyone else does too, and there glistening fakery thus makes us feel rather bad about ourselves.
Facebook (the self-appointed Holy Grail of technological evolutionary change for our society) would love to make your timeline the one-stop shop for literally everything you could ever want in this world. Facebook will be adding a “Buy” button within posts by companies, in order to make purchasing their products easier. For consumers, users and regular people this is a great thing, except for the increased ability to thin your wallet.
Social media still has a bit of a reputation as the Wild West of the communications world. So Facebook’s recent announcement that it would empower users to flag hoax news seemed like a step in the right direction. In a post on its blog, Facebook said the new feature would help it police the proliferation of fake news making its way onto the platform.
As the use of social media data in research has grown, there has been a degree of uncertainty over just how reliable it is. After all, there is much to suggest that we’re far from ourselves on social media, and rather than projecting reality, we project how we’d like things to be.
Something as innocuous as your Facebook Likes could in fact determine your personality type? The research certainly seems to suggest there is substantial and quantitative evidence that it is quite possible. Considering the level of activity, engagement and usage nothing can be ruled out.
Balancing a marketing budget can be a meticulous task — figuring out how to spend and how to save. Luckily, when it comes to Facebook, we’ve got a few tips that can make the process of saving some serious coin a little less complicated.
While YouTube is still a major traffic destination, there is a relatively new (although familiar) competitor on the scene that is slated to give YouTube a run for its money. That competitor is Facebook, and in a short period of time, they have been gaining some serious traction in the online video and content marketing space, and industry experts have been taking notice.
Facebook recently launched a pilot program for an enterprise social network offering dubbed Facebook at Work (aka FB@Work ). Although Facebook has been wildly successful as a consumer-oriented social network, that doesn’t mean that they’re primed for similar success in the enterprise space. This piece discusses some of the challenges they face.
Social marketing is still evolving. New networks pop up and established ones change. I'd like to make some predictions for the upcoming year, and you can revisit this post in January of 2016 to see how well I did.
A recent Cambridge/Stanford study showed that Facebook data can generate a more accurate view of a person's personality than their friends, family - even their partners. This is another wake-up call to the power of social media data, something all marketers need to be taking seriously.
Are you a social media landlord or renter? Do you own your Twitter account or Facebook page? Chances are, most of your social media activity happens in rented enviroments and somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to truly owned vs. rented social channels. Find out why this matters and what your options are in this blog.
Social media marketing remains an ever-changing field, requiring a great deal of adaptability on the part of the marketers. Technology can help in this regard, but it requires marketers to be up to date with the latest advancements. By using the latest technology for outreach to customers, social media marketers will see a noticeable improvement in the results from their efforts, and with more flexibility come more successful campaigns.
Facebook continues to adjust the News Feed to favor updates that engage people, reduce click-bait, and minimize tired memes. In other words, Facebook wants brands to write Facebook posts that feel more human. But how do you do that when you’re a marketer? Here are four suggestions.
Social media, particularly Facebook and Twitter, is one of the best marketing tools a company can employ to connect locally with customers. But how do you get the most value out of these social media tools? You must connect locally on a global site media site. Learn HOW!
Facebook organic reach may have tanked, but that didn't stop brands from doing awesome things on social media. Here's an infographic timeline, created by Unmetric, that highlights the most shared advertising campaigns, tweets and videos.
In this day and age of social media and technology, it is critical that you understand the importance of the relationships that you share with people online. The reality is that when people interact with you, your opinion will be very important to them and their opinions will be very important to you. You will look to each other for recommendations of all kinds. This is all part of building a relationship together.
So, was 2014 everything you dreamed it would be and more? Or was it one series of surprises after another, each one slightly worse than the last, until you felt your soul slipping away into a level of hell that Dante' was too scared to write about...Oh come on, it couldn't have been that bad. The good news is that we get to start all over again in just a few days and experience a brand new year.