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January 29, 2015
Make them laugh, cry or smile. It’s very difficult to get people to share the content you post on Facebook without making some kind of an emotional impact on them. No one really feels the need to share boring content. Would you?
January 28, 2015
What with more users viewing blogs from a mobile device, it's important for content marketers to cater for their readers' needs, and reduce "sharing friction". Adding a WhatsApp share button could be a great boost for your social traffic.
January 27, 2015
There’s rather a lot to suggest that social media isn’t very good for our general wellbeing. For instance, it’s widely believed that we aren’t especially honest when we share things on Facebook, and this curation leads us to portray ourselves in as good a light as possible. Now that’s great, except everyone else does too, and there glistening fakery thus makes us feel rather bad about ourselves.
January 27, 2015
Facebook (the self-appointed Holy Grail of technological evolutionary change for our society) would love to make your timeline the one-stop shop for literally everything you could ever want in this world. Facebook will be adding a “Buy” button within posts by companies, in order to make purchasing their products easier. For consumers, users and regular people this is a great thing, except for the increased ability to thin your wallet.
January 26, 2015
Social media still has a bit of a reputation as the Wild West of the communications world. So Facebook’s recent announcement that it would empower users to flag hoax news seemed like a step in the right direction. In a post on its blog, Facebook said the new feature would help it police the proliferation of fake news making its way onto the platform.
January 26, 2015
As the use of social media data in research has grown, there has been a degree of uncertainty over just how reliable it is. After all, there is much to suggest that we’re far from ourselves on social media, and rather than projecting reality, we project how we’d like things to be.
January 24, 2015
Something as innocuous as your Facebook Likes could in fact determine your personality type? The research certainly seems to suggest there is substantial and quantitative evidence that it is quite possible. Considering the level of activity, engagement and usage nothing can be ruled out.
January 23, 2015
Balancing a marketing budget can be a meticulous task — figuring out how to spend and how to save. Luckily, when it comes to Facebook, we’ve got a few tips that can make the process of saving some serious coin a little less complicated.
January 22, 2015
While football fans gear up for game day, big-name brands are putting down some serious dough. How can advertisers take advantage of second screen commercial-sharing behavior on social media?
January 22, 2015
In the debate of having users "opt it" or "opt out," always, I repeat, always let your users opt in to your content.
January 22, 2015
If you want to make your content sharable and searchable on Facebook, you need to have a thorough understanding of Facebook principles and the general rules that apply to content and behavior.
January 21, 2015
While YouTube is still a major traffic destination, there is a relatively new (although familiar) competitor on the scene that is slated to give YouTube a run for its money. That competitor is Facebook, and in a short period of time, they have been gaining some serious traction in the online video and content marketing space, and industry experts have been taking notice.
January 21, 2015
Facebook recently launched a pilot program for an enterprise social network offering dubbed Facebook at Work (aka FB@Work ). Although Facebook has been wildly successful as a consumer-oriented social network, that doesn’t mean that they’re primed for similar success in the enterprise space. This piece discusses some of the challenges they face.
January 21, 2015
Social marketing is still evolving. New networks pop up and established ones change. I'd like to make some predictions for the upcoming year, and you can revisit this post in January of 2016 to see how well I did.
January 16, 2015
A recent Cambridge/Stanford study showed that Facebook data can generate a more accurate view of a person's personality than their friends, family - even their partners. This is another wake-up call to the power of social media data, something all marketers need to be taking seriously.
January 16, 2015
Are you a social media landlord or renter? Do you own your Twitter account or Facebook page? Chances are, most of your social media activity happens in rented enviroments and somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to truly owned vs. rented social channels. Find out why this matters and what your options are in this blog.
January 15, 2015
Social media marketing remains an ever-changing field, requiring a great deal of adaptability on the part of the marketers. Technology can help in this regard, but it requires marketers to be up to date with the latest advancements. By using the latest technology for outreach to customers, social media marketers will see a noticeable improvement in the results from their efforts, and with more flexibility come more successful campaigns.
January 15, 2015
A high school counselor from Central Bucks West in PA lost her job because of an inappropriate Facebook post.
January 08, 2015
Facebook continues to adjust the News Feed to favor updates that engage people, reduce click-bait, and minimize tired memes. In other words, Facebook wants brands to write Facebook posts that feel more human. But how do you do that when you’re a marketer? Here are four suggestions.
January 08, 2015
What will replace Facebook? Here are six factors that will determine the answer to that question … and the company’s future.
January 07, 2015
I have seen the future, and there are changes coming. The biggest will likely be your need to increase your budget for social media marketing, but I’m saving that for a separate post, coming soon.
January 06, 2015
Social media, particularly Facebook and Twitter, is one of the best marketing tools a company can employ to connect locally with customers. But how do you get the most value out of these social media tools? You must connect locally on a global site media site. Learn HOW!
January 03, 2015
More changes are coming down the pipe for brands on Facebook, restricting organic reach even further. Take a look at the three things to consider before promoting your next post.
December 30, 2014
Learn how to increase traffic through Facebook ads, at lower costs, by using creativity and sense of humor.
December 29, 2014
Facebook organic reach may have tanked, but that didn't stop brands from doing awesome things on social media. Here's an infographic timeline, created by Unmetric, that highlights the most shared advertising campaigns, tweets and videos.
December 28, 2014
Are you wondering how to target the right audience on social media, every time? And how to create interesting content for them and to engage with them? Then wonder no more!
December 27, 2014
In this day and age of social media and technology, it is critical that you understand the importance of the relationships that you share with people online. The reality is that when people interact with you, your opinion will be very important to them and their opinions will be very important to you. You will look to each other for recommendations of all kinds. This is all part of building a relationship together.
December 26, 2014
So, was 2014 everything you dreamed it would be and more? Or was it one series of surprises after another, each one slightly worse than the last, until you felt your soul slipping away into a level of hell that Dante' was too scared to write about...Oh come on, it couldn't have been that bad. The good news is that we get to start all over again in just a few days and experience a brand new year.
December 24, 2014
Instagram is the perfect platform for brand engagement. Want to get the most out of your efforts? Take a look at this data!
December 23, 2014
We poured over 6,500+ posts from major brands in 6 influential industries and found 3 interesting facts about post type and frequency.

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