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March 07, 2016
Facebook has announced the next step in the development of their Instant Articles offering, with a new WordPress plugin, making it easier for WordPress bloggers to participate in the wider rollout of Instant content.
Facebook Announces Instant Articles WordPress Plugin | Social Media Today
March 03, 2016
Reports have suggested that Facebook is looking to pay celebrities to use it's live-streaming tool to help boost the offering - with even a future monetization model in the works.
Is Facebook Looking to Pay Celebrities to Boost its Live-Stream Offering? | Social Media Today
March 02, 2016
Facebook has announced that is now has 3 million active advertisers on the platform. To celebrate, they've launched a new video creation tool for businesses to help them tell their brand story.
Facebook Reaches 3 Million Advertisers, Launches ‘Your Business Story’ Tool | Social Media Today
February 26, 2016
Facebook's Reactions are now available to all users, but people still have many questions about what they, and what they mean. In this post, we look at the development of Reactions, how they came to be, why each Reaction was chosen. And what they might mean for Facebook marketers.
How Facebook’s ‘Reactions’ Will Change the Game – An Overview for Marketers | Social Media Today
February 26, 2016
Facebook's new 'Reactions' are here - but what will they mean for Facebook marketers. Pagemodo's Sarah Matista examines the possibilities in this post.
Facebook Reactions Are Here: 6 Reactions Brands May Be Having Right Now | Social Media Today
February 25, 2016
Facebook is opening up it's immersive 'Canvas' ad offering to all advertisers, which could see a growing number of businesses come to rely on Facebook to reach their audiences.
Facebook Rolling Out Immersive ‘Canvas’ Ad Option to All Advertisers | Social Media Today
February 24, 2016
They're here - Facebook has today announced that their new 'Reactions' post response tool is available to all users. And while it's interesting from an everyday users' perspective, their application for brands may also be significant - here's why.
Facebook’s Reactions are Here – Here’s How They’ll Change Your Approach to Facebook Marketing | Social Media Today
February 18, 2016
Facebook has announced that its Instant Articles offering will soon be opened up to all users - another step in Facebook's wider plan for internet dominance.
Facebook’s Expansion of Instant Articles – The Next Step in the Plan for Internet Dominance | Social Media Today
February 18, 2016
When a person checks their Facebook, Twitter, Instagram feeds, several things demand his or her attention. If you are a brand trying to reach and resonate with this person, how can you earn their attention? Here's how!
Stand out in the social feed!
February 10, 2016
Facebook will soon be launching “Reactions”, an emoji toolbar that gives users five new alternatives to the Like button: Love, Haha , Wow, Sad, and Angry. For marketers, this means more insight into consumers’ emotional responses — but are the tools available to quantify that data? Here are five things all social media marketers need to consider before Reactions are rolled out
Facebook’s Reactions are Coming – Here’s Everything You Need to Know | Social Media Today
February 05, 2016
Virtual Reality is set to completely upend the way we connect with content creators on social. Since it first launched in September of last year, Facebook 360, along with a select group of invite-only brands and media companies, has been giving a master class on how it’s done. The good news is that now, everyone is invited to play.
February 04, 2016
With Facebook's new 'Reactions' feature set to become available to all users, here's a guide to help you understand why the addition of the new tool is not only an important move for Facebook, but how these tiny, cartoon faces may also become extremely valuable for your business.
Facebook’s Reactions are Coming – Here’s Everything You Need to Know | Social Media Today
February 02, 2016
When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook newsfeeds, so advertisers who can skillfully use color in their ads will attract more views, clicks and conversions.
4 Brands Using Color For Eye-Popping Facebook Ads
January 28, 2016
The live-streaming battle is about to heat up – Facebook, which first released their live-streaming tool ‘Live’ to only verified profiles is now opening the option up to all U.S. iPhone users , as of today.
Facebook Live Now Open to All U.S. iOS Users | Social Media Today
January 27, 2016
It’s been a big year for Facebook, and today The Social Network underlined just how big, releasing its fourth quarter and full-year results for 2015. And the numbers are pretty amazing.
Facebook Releases 4th Quarter and Full-Year Results for 2015 | Social Media Today
January 15, 2016
The progress of Facebook's internet.org initiative is crucially important to the platform's ongoing growth and dominance. And while 'connecting the world' is its core aim, connecting the world to Facebook is a pretty great side-effect.
The internet.org Debate in India, and the Important Role it Plays in Facebook's Future | Social Media Today
January 14, 2016
A study of 58,000 users of Facebook in the US has warned that the techniques available today to analyze the information we provide can not only be used to deliver advertising contents, but also steal potentially sensitive information about any users from Internet..
January 12, 2016
From January 4 – January 10, 2016, U.S. brands and properties captured 569 million total actions (likes, shares and comments) from Facebook posts. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in the ranking here.
January 11, 2016
What are the predictions for Facebook this year and how will they affect the social media landscape? With acceleration of the media industry continuously reaching new speeds, we are in for some growth and increased revenues within an already booming business.
Facebook evolution in 2016
January 11, 2016
Up until 2016 Facebook trended as one of the top marketing and advertising platforms on the web. That does not stand to change in 2016. However, we do expect to see Facebook changes that make Facebook a useful customer service solution, and a central social commerce platform.
Facebook changes to Social Commerce and Customer Service Solution
January 07, 2016
Last year, Facebook rolled out a number of new tools within their self-service advertising platform that allow marketers the opportunity to do new things and be more creative in the method that they approach their consumer base. Do you know how to use them properly?
How to use facebook's new ad tools
January 06, 2016
According to reports from multiple sources, Facebook is currently working with selected third-party companies to create chatbots that will work within the Facebook Messenger app.
facebook messenger bots
January 05, 2016
Here are the top U.S. brands across Facebook, Twitter and Instagram for each respective industry last week.
Brand rankings
January 04, 2016
A creative refresh is mandatory for keeping social and mobile audiences on their toes, but constantly coming up with new ideas isn't easy. To help kickstart your creativity in the new year, we've scraped the Internet for some outside the box approaches to digital advertising.
December 31, 2015
“A decade ago, you wouldn’t have expected a social media site to be a leader in digital innovation, but Facebook remains one of the most dynamic tech companies around today—and its strides are affecting businesses and marketers everywhere,” writes Jayson Demers in an article in Forbes.
December 31, 2015
Lauren Johnson has an interesting write up in AdWeek about social networks copying each other's ideas. T he piece explores just that; the times Facebook and Twitter decided to imitate each other (read: completely rip each other off) over the past year.
December 30, 2015
Facebook is testing a new way to explore your News Feed on mobile with a customizable interface that lets you separate your feed into multiple categories based on selected interests and personal preferences.
December 24, 2015
With all the different types of content available online, now, more than ever, you need to do whatever you can stand out from the crowd and gain positive results. So how do you do that on Facebook? This infographic outlines a few ways to improve your facebook performance.
Boost Your Stamina: Making Your Facebook Posts Relevant [Infographic] | Social Media Today
December 22, 2015
Stories about Facebook lately struggling with organic reach and engagement are not new, but at least it was still bringing in new blood with Instagram. But, some are now asking, is Instagram's rise over as well?
facebook engagement
December 21, 2015
Facebook at Work is Facebook's answer to work communications apps and services like Slack and Yammer. The basic level of service on Facebook at Work will be free for companies to use, but the addition of options like analytics, apps, and customer support will require payment.
facebook at work