Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.
February 23, 2015
These creative and ‘out of the box’ tips will help to promote your next event on social media. If successful, they will not only draw a larger audience but they will impact your search rankings and leverage traffic to your website.
February 23, 2015
A new feature added by Facebook is an effort to create a living will for you on your social media profile. This will make the process of accessing your account easier for your loved ones after you have passed away.
Facebook after death
February 21, 2015
Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of total Q4 ad revenues. This is a far cry from the spring of 2012, when the world’s biggest social network openly acknowledged it had a mobile ad monetization problem.
Businesses-Flock-to-Facebook-Mobile-Ads-Should-Yours?
February 17, 2015
This week, Facebook integrated a ‘relevance score’ into their system for advertisers. This attempt to bring in an element that should help to reduce poor quality ads is to be commended, and is a promising step for serious advertisers.
February 13, 2015
Starting this week, Facebook advertisers will see a new Relevance Score metric, the equivalent of Google's AdWords Quality Score , in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns
February 13, 2015
Sometimes I may drop a hashtag in a conversation or even while personally texting or writing to someone. Sometimes there’s no other way to describe or sum up something!
February 13, 2015
Love it or hate it, Valentine’s Day provides a heavenly opportunity for social media marketers to get creative on social media.
February 12, 2015
It is important to consider the ways in which social media could be changing yet again, and what you need to do in order to prepare for the next version of social media networking.
February 12, 2015
It’s particularly interesting to understand the how’s and why’s of generational differences. How world events affect day-to-day attitudes and behaviors and, importantly, how one generation of parents influences their children’s generation.
February 12, 2015
Even a few years back, LinkedIn was the primary platform for professional networking. But with time, Facebook is fast emerging as a major social media website that can help search for jobs. There are a few ways that can help you use Facebook to find your dream job.
facebook job search
February 12, 2015
Facebook, Instagram and Twitter are the most influential forms of social media, and a strong presence on them is crucial for maintaining a successful business. But even if you’re ticking all of the social media marketing boxes, are you filtering these checkpoints onto the right platforms?
February 11, 2015
I've helped companies build communities around their Facebook page, and I can tell you: you're using Facebook with the wrong viewpoint. The companies that succeed on Facebook have 3 critical principles that turn their page into a lead-generation (and revenue-producing) machine. After seeing the patterns present in these pages, here are the 3 techniques that I see over and over again on successful pages.
February 06, 2015
Facebook Mobile App Ads with Video generate more revenue (compared with standard newsfeed image ads) by engaging higher-qualified users with a new kind of user experience—and telling stories along the way.
February 05, 2015
Advertising on Facebook helps businesses connect with new audiences as well as stay in touch with current customers.
February 05, 2015
Regular content that people engage with, like, comment and share is where things take off. The important thing is this: knowing what the people on Facebook want. The data can tell us this. It's not a mystery.
February 05, 2015
Believe it or not, Facebook marketing is really quite simple, and you can succeed at it by focusing on just these two important areas: getting your Page liked and posting nothing else but high quality content.
February 04, 2015
Is your business truly taking advantage of Facebook’s tremendous marketing potential? If not, I have five essential keys to using Facebook to promote your brand.
February 03, 2015
The number of fans your Facebook page has can be misleading— just because they liked your page doesn’t mean their newsfeed generates posts from your page. If no one is seeing your page’s posts on their newsfeed, they won’t be liking, commenting, or sharing them. If your posts are receiving significantly fewer likes or comments than the number of fans your page has, don’t despair!
February 03, 2015
Facebook Lite is a slimmed down version of Facebook, allowing users in developing countries the ability to connect with the social network.
February 03, 2015
it’s important to point out that extreme usage of social media is still linked to higher stress levels. This study isn’t a free pass to go out and get a social media addiction in order to help you relax at work. Also, this is just one report, others may provide greater insights and help clarify the debate.
February 02, 2015
This infographic, designed by Covershub, presents a most thorough cheat sheet that holds most upgraded image dimensions (such as cover photos, profile pictures, advertisement banners) for major social platforms - Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Instagram.
February 01, 2015
Do you use email marketing? Do you use Facebook marketing? Have you ever thought of putting them together to boost your email open rate? If you answered “no,” maybe it’s time to think about marrying the two. Why? SalesForce ran a study that targeted 565,000 email subscribers with its regular email marketing and coordinated Facebook News Feed ads. The results were worth testing this strategy for your own business.
January 30, 2015
This past quarter, Facebook took in a whopping $3.6 billion in ad sales, 53% more than the same period last year. Clearly, holiday marketers jumped on the social PPC bandwagon this year, but an astonishing number of advertisers also went mobile.
January 30, 2015
Facebook will indeed be reintroducing its previously shelved real name policy, despite the negative feelings of many users. The policy, which forces people to use their actual name, was recently ditched due to criticism. Facebook apologized over the issue, but have now apparently reversed their decision and decided to go ahead with implementing the idea.
January 30, 2015
2015 is undoubtedly the year of social video. So much so that the world’s largest social network has already made significant strides developing its strategy, more than tripling the amount of year over year video content in News Feeds worldwide. Here’s where advertisers may be missing out.
January 30, 2015
The voice your business uses in social media is crucial to your branding. Your marketing team needs to know what your business' personality is so that your voice is consistent and leads to conversions. You are one among a sea of many. It’s time to standout.
January 29, 2015
Mastering your Facebook ad targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably haven’t heard of.
January 29, 2015
Make them laugh, cry or smile. It’s very difficult to get people to share the content you post on Facebook without making some kind of an emotional impact on them. No one really feels the need to share boring content. Would you?
January 28, 2015
What with more users viewing blogs from a mobile device, it's important for content marketers to cater for their readers' needs, and reduce "sharing friction". Adding a WhatsApp share button could be a great boost for your social traffic.
January 27, 2015
There’s rather a lot to suggest that social media isn’t very good for our general wellbeing. For instance, it’s widely believed that we aren’t especially honest when we share things on Facebook, and this curation leads us to portray ourselves in as good a light as possible. Now that’s great, except everyone else does too, and there glistening fakery thus makes us feel rather bad about ourselves.

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