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June 15, 2016
Facebook has introduced a set of new tools to help advertisers better connect their Facebook ad efforts with consumers' offline actions.
Facebook Provides New Tools to Link Your Online Efforts to Offline Sales | Social Media Today
June 14, 2016
Facebook CEO Mark Zuckerberg today held his first ever Live Q and A session. covering a range of topics from platform additions, virtual reality and the future - including the exchange of pure thought, as opposed to physical content.
Mark Zuckerberg Discusses the Future of Facebook in First Live Q and A Session | Social Media Today
June 12, 2016
Some of Facebook's most successful video creators follow the "4-S" approach when creating video content. What is the "4-S" approach and how can you use it? Contributor Justin Kerby explains
The 4-S Rule of Video Marketing | Social Media Today
June 09, 2016
Facebook has added a new way for marketers to create and target Custom Audiences - through video viewing behavior.
Facebook Adds Video Viewing to Custom Audiences Targeting | Social Media Today
June 08, 2016
Facebook ad campaigns - optimized for mobile, tailored to your budget, totally targetable - are essential. Here's how to get yours right.
June 08, 2016
Looking to maximize your paid Facebook campaigns? here are six tips to consider in your process.
6 Tips for Making a Good Sponsored Facebook Post Even Better | Social Media Today
June 07, 2016
Over time, Facebook’s had no shortage of challengers - but none seems to have freaked Zuck and Co out quite as much as Snapchat .
Facebook Testing New Features to Combat the Rising Threat of Snapchat | Social Media Today
June 07, 2016
According to a recent study of over 3,000 Facebook Pages, conducted by SocialFlow , publishers on Facebook have seen a pretty dramatic drop in organic reach over the last couple of months.
June 06, 2016
Facebook's announced a new partnership with gaming company Blizzard to attract more gamers and gaming content to the platform - a move which could reap big benefits.
Facebook Looking to Boost Reach with Millennials Through New Gaming Partnership | Social Media Today
June 05, 2016
Have you ever wondered why you’re being targeted with certain ads on Facebook? There's a way you can find out, with Facebook's 'Ad Preferences' panel listing all the things the algorithm thinks you like.
Wanna’ Know What Facebook Thinks Your Interests Are? Here’s How to Find Out | Social Media Today
June 03, 2016
This infographic looks at some of Facebook's more recent stats and innovations which will see an increase in focus in the months ahead.
June 01, 2016
Facebook has developed a new system that will scan the text of your posts and messages to better match you with relevant tools and content.
Facebook’s “DeepText” AI Will Analyze Post Content to Connect Users to More Functions | Social Media Today
June 01, 2016
Tasty, the NBA, Red Bull and DISH all saw big engagement on Facebook last week. Here's the latest data from Shareablee.
Red Bull, NBA and BuzzFeed’s Tasty Top Facebook Ranking | Social Media Today
May 27, 2016
Facebook dark posts enable you to create multiple versions of your Facebook ads and target them to specific audiences without those posts appearing on your actual Page.
How to Create and Use Facebook Dark Posts | Social Media Today
May 27, 2016
A new report from Pew Research has shown that Facebook is becoming an increasingly important and influential news source for many users.
New Study Underlines Facebook’s Importance of Facebook as a News Source | Social Media Today
May 27, 2016
Facebook's Topic Streams are being rolled out more widely, offering users a new range of topic-specific news feeds.
Facebook’s Introducing Topic-Specific News Feeds to Deliver More Content | Social Media Today
May 25, 2016
Are you looking for ways to maximize your video engagement on Facebook? Here are ten tips.
May 24, 2016
Looking to maximize your Facebook posts to get the best reach and response? Here's what various research reports tell us about what works best on the platform.
5 Key Lessons to Help Boost the Performance of Your Facebook Posts | Social Media Today
May 23, 2016
Facebook has announced a new Live feature that'll enable users to skip to the good bits.
Facebook Announces New Response Graph for Live Content | Social Media Today
May 19, 2016
As part of Facebook's recent update to their live-streaming offering, they introduced a map feature to help locate live content. Now they've upgraded the map and extended access to desktop users.
Facebook Updates Live Streaming Map, Extends Access to Desktop | Social Media Today
May 18, 2016
Facebook has released a new infographic which looks at how usage trends on the platform change over Summer - worth consideration for those looking to maximize their seasonal outreach efforts.
Facebook Releases Data on Usage and Trends Over Summer [Infographic] | Social Media Today
May 11, 2016
Facebook recently opened up their Instant Articles platform to all users - so should you consider it?
6 Reasons Why You Should Use Facebook's 'Instant Articles' | Social Media Today
May 09, 2016
Claims have emerged that Facebook has been manipulating the news stories in it's 'Trending' section, which could have significant implications for how news is shared.
On Facebook’s Influence Over the News Cycle and What it Means for Media | Social Media Today
May 09, 2016
Periscope has introduced a set of new features, including search, new support measures for drone devices and, most importantly, the ability to save your broadcasts beyond 24 hours.
Periscope Introduces Search, Connects Drones and Saves Broadcasts | Social Media Today
May 05, 2016
Facebook is adding a new 'Reaction' for Mother's Day, testing a 'Thankful' response - represented by a flower - in some markets. At the same time, a new study has shown Reactions use is very low overall.
Facebook Testing Temporary Reactions - New Data on Reactions Use | Social Media Today
May 02, 2016
Facebook recently opened up their new 'Instant Articles' platform to all users, enabling every publisher to provide a better experience for mobile readers. Here are 6 of the most common questions about the new option.
6 Things Every Publisher Needs to Know about Instant Articles | Social Media Today
April 29, 2016
Looking for an easy, effective way to create video content for your Facebook Page? Facebook have offered a simple solution which may help.
April 28, 2016
Rumors have long suggested that including certain keywords in your Facebook updates can help boost their reach - but is that true?
Will Including Certain Words in Your Posts Lead to Higher Reach on Facebook? | Social Media Today
April 28, 2016
Do you need a Facebook Page or should you start a Facebook group - or both. Here's a basic rundown on the logic and purpose behind both options.
Facebook Page or Group - Which Is Better For Your Business?
April 27, 2016
The rise and rise of Mark Zuckerberg’s social media empire continues - Facebook has today released its Q1 2016 numbers , again beating market expectation.
Facebook Now Up to 1.65 Billion Active Users, Beats Expectations on Revenue | Social Media Today