In March, Facebook finishes a year-long process to migrate all existing Facebook apps to their v2 framework. This allows for consumers to have much more control about the data they share with companies when they use social login.
Once primarily associated with display, programmatic advertising can now be described as simply the automation of media buying and optimization that’s centered on audiences. When we think about it in this context, the meaning behind it has evolved, and extends more broadly across digital advertising. Search, as the first pure form of a programmatic channel, offered automation, transparency, and the ability to leverage data such as geography, time of day, or device type in order to make more intelligent decisions and to improve relevancy.
If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed.
These creative and ‘out of the box’ tips will help to promote your next event on social media. If successful, they will not only draw a larger audience but they will impact your search rankings and leverage traffic to your website.
A new feature added by Facebook is an effort to create a living will for you on your social media profile. This will make the process of accessing your account easier for your loved ones after you have passed away.
Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of total Q4 ad revenues. This is a far cry from the spring of 2012, when the world’s biggest social network openly acknowledged it had a mobile ad monetization problem.
This week, Facebook integrated a ‘relevance score’ into their system for advertisers. This attempt to bring in an element that should help to reduce poor quality ads is to be commended, and is a promising step for serious advertisers.
Starting this week, Facebook advertisers will see a new Relevance Score metric, the equivalent of Google's AdWords Quality Score , in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns
It’s particularly interesting to understand the how’s and why’s of generational differences. How world events affect day-to-day attitudes and behaviors and, importantly, how one generation of parents influences their children’s generation.
Even a few years back, LinkedIn was the primary platform for professional networking. But with time, Facebook is fast emerging as a major social media website that can help search for jobs. There are a few ways that can help you use Facebook to find your dream job.
Facebook, Instagram and Twitter are the most influential forms of social media, and a strong presence on them is crucial for maintaining a successful business. But even if you’re ticking all of the social media marketing boxes, are you filtering these checkpoints onto the right platforms?
I've helped companies build communities around their Facebook page, and I can tell you: you're using Facebook with the wrong viewpoint. The companies that succeed on Facebook have 3 critical principles that turn their page into a lead-generation (and revenue-producing) machine. After seeing the patterns present in these pages, here are the 3 techniques that I see over and over again on successful pages.
Facebook Mobile App Ads with Video generate more revenue (compared with standard newsfeed image ads) by engaging higher-qualified users with a new kind of user experience—and telling stories along the way.
Regular content that people engage with, like, comment and share is where things take off. The important thing is this: knowing what the people on Facebook want. The data can tell us this. It's not a mystery.
Believe it or not, Facebook marketing is really quite simple, and you can succeed at it by focusing on just these two important areas: getting your Page liked and posting nothing else but high quality content.
it’s important to point out that extreme usage of social media is still linked to higher stress levels. This study isn’t a free pass to go out and get a social media addiction in order to help you relax at work. Also, this is just one report, others may provide greater insights and help clarify the debate.
The number of fans your Facebook page has can be misleading— just because they liked your page doesn’t mean their newsfeed generates posts from your page. If no one is seeing your page’s posts on their newsfeed, they won’t be liking, commenting, or sharing them. If your posts are receiving significantly fewer likes or comments than the number of fans your page has, don’t despair!
This infographic, designed by Covershub, presents a most thorough cheat sheet that holds most upgraded image dimensions (such as cover photos, profile pictures, advertisement banners) for major social platforms - Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Instagram.
Do you use email marketing? Do you use Facebook marketing? Have you ever thought of putting them together to boost your email open rate? If you answered “no,” maybe it’s time to think about marrying the two. Why? SalesForce ran a study that targeted 565,000 email subscribers with its regular email marketing and coordinated Facebook News Feed ads. The results were worth testing this strategy for your own business.
This past quarter, Facebook took in a whopping $3.6 billion in ad sales, 53% more than the same period last year. Clearly, holiday marketers jumped on the social PPC bandwagon this year, but an astonishing number of advertisers also went mobile.
Facebook will indeed be reintroducing its previously shelved real name policy, despite the negative feelings of many users. The policy, which forces people to use their actual name, was recently ditched due to criticism. Facebook apologized over the issue, but have now apparently reversed their decision and decided to go ahead with implementing the idea.
2015 is undoubtedly the year of social video. So much so that the world’s largest social network has already made significant strides developing its strategy, more than tripling the amount of year over year video content in News Feeds worldwide. Here’s where advertisers may be missing out.
The voice your business uses in social media is crucial to your branding. Your marketing team needs to know what your business' personality is so that your voice is consistent and leads to conversions. You are one among a sea of many. It’s time to standout.