Back in January, Facebook introduced a new tool to help marketers better understand how, exactly, their Facebook marketing efforts were contributing to their bottom line, called 'Conversion Lift'. The Social Network has announced an update to Conversion Lift that provides advertisers with comparison data which shows how each of their campaigns and ad approaches impact on their end goal.
Facebook has started testing a new type of mobile ad format called 'immersive experience' ads. Appearing like normal News Feed ads, when clicked, the ads open up to provide a branded app-like experience.
Candidate buzz on social media and in search engines has emerged as an interesting metric for gaging how well the campaigns are doing. Back in 2008, for example, while the last opinion poll in the field predicted that Barack Obama would win the New Hampshire primary, Yahoo Buzz correctly predicted Hillary Clinton would win. Since then, more attention has rightfully focused on the levels of online buzz about candidates as a measure of how well their campaigns are doing.
The team at Post Planner created this great infographic that highlights some secret Facebook features that you can leverage to avoid being overwhelmed. Pam Dyer expands on their suggestions to help you master some hidden Facebook features that will help you gain new followers, create engagement, and increasing your profits.
How many tools do you use for managing your Facebook marketing? When it comes to online advertising, the biggest misconception is that you can use a social media platform without tools and still drive an influencer level of traffic and engagement. This is simply not true for ninety-nine percent of...
So it has come to this: In a post on his personal Facebook profile, Mark Zuckerberg announced that on Monday, August 24th, Facebook had one billion users. Or, as Zuckerberg put it in his post "1 in 7 people on Earth used Facebook to connect with their friends and family." (It's slightly less than that, but let's not quibble.) The site has about 1.49 billion users, but Monday was the first time more than a billion had logged in in one 24-hour period.
Facebook has announced that it's rolling out a new assistance service for Messenger called 'M'. Similar to Apple's 'Siri' and Microsoft's 'Cortana', M will be able to answer user queries - but there's one big difference.
Earlier this year, Facebook launched a new app called ‘ Moments ’ which scans through the images on your camera roll and automatically sorts them into sets based on locations, events, people and groups. The app has now got it's first upgrade - but is it actually just a Facebook experiment to capture more data?
A Facebook-driven movement is organizing a march of 100,000 people on Washington on behalf of presidential candidate Bernie Sanders. As of today, the Facebook event has amassed 95,000 RSVPs. The movement demonstrates both the power of social media in modern political campaigns and the unconventional tactics the Sanders team has used to reach high numbers of supporters.
Facebook can give you the tools you need to become successful nearly overnight. However, it can be tough to make full use of Facebook (or to even know where to start) when you don’t have much of a budget for advertising. Here are five things you can do to get the word out about your business, even if your advertising budget is zero.
The golden rule of Facebook is that ‘change is constant’. In line with this, The Social Network is reportedly testing changes to the way profiles are displayed on mobile, to something that resembles another social network. Just a little bit.
Akkencloud has created an infographic which provides a range of tips and insights into the legalities of using Facebook to screen candidates, and how businesses can keep their efforts legally and ethically sound.
Facebook has confirmed that they’re currently testing a new, upgraded blogging platform for the network - effectively a re-invigoration of Notes. Right now, a small selection of users have access to a range of new functions within Notes, including cover photos for posts, user-tagging functionality, photo re-sizing, links and hashtags .
July was a very busy month in the world of Facebook. Here's Locowise's latest roundup on growth, reach, engagement stats and all the other important happenings that you need to know in order to run a Facebook page successfully.
The social landscape changes fast. As technology and habits evolve, social media users gravitate toward different social networks. This infographic from eMarketer shows which social networks “will continue to gain momentum, while others necessarily lose ground,” according to AdWeek.
OmniArt / Shutterstock.com According to Rob Price of Business Insider and Allison Pohle of Boston.com , Harvard student Aran Khanna had secured a highly prized summer internship with Facebook a few months ago when he released an app he'd created called Marauder's Map . This app would go viral, lead...
Facebook isn’t only the most popular social media channel in the world; it’s also a tool recruiters can use to get to know candidates. And while over 18 million users have found a job thanks to the site, many companies are learning more about candidates through their Facebook posts than either candidates or recruiters want.
With Social Media changing so fast, it’s easy to see how updates can be missed. With this in mind, we’ve compiled a list of our top 6 lesser known Facebook features that could help drive your business goals on Facebook.
With the holiday season approaching, Facebook is updating it's Dynamic Product Ad offering, which it introduced earlier this year. The new additions include cross-selling functionality, conversion optimization and improved in app options. Here’s how the new features will work.
Does Facebook make us depressed? Does it makes us cheat on our spouses? Does it keep us from thinking deeply? Or does it allow us to become our best selves? Several psychological studies have explored these questions.
In the first article in my series on building raving fans, I wrote about the difference between influencers and advocates. I looked at the basics of Facebook groups and gave you a set of questions to consider before putting an advocate group together. In this post, I’ll show you how one of my author clients developed an active Facebook group and now uses it as a base camp for advance reader reviews and social media amplifiers.
Want your followers to see your posts first? Facebook can make that possible now. Want to send money via Facebook free of charge? Also doable. Want to put a Facebook Beacon in your shop so people using their mobile phones nearby can receive messages from you? Facebook will send one to you for free.
As part of their regular ‘People Insights’ research pieces, Facebook has released new data on how users in South East Asia are utilising The Social Network and the role it plays in their day-to-day lives. Commissioning market research giant TNS to conduct the analysis, the report looks at media consumption habits across the region.
Time sought to distinguish Luckey as a nerd who is “not like other Silicon Valley nerds.” But the cover of the magazine, which shows Luckey standing in the pose of a stunned praying mantis wearing one of his virtual reality devices photoshopped onto a bright beach, has inspired parodies that suggest that virtual reality is the worst thing it could be: uncool .
Facebook recently posted a healthy Q2 2015 earnings report – mobile monthly active users were 1.13 billion and 75% of total ad revenue of $4.04 billion was contributed via mobile. This growth is also due to the seriousness that Facebook has shown towards making the News Feed intelligent over time. This year itself Facebook has been quite rampant with occasional tweaks to the News Feed, while keeping both users and brands happy.
From hugely successful Snapchat to the global Google+ and beyond, there is an ever-expanding pool of social media platforms in which brands can dip their marketing toes, making the ultimate choice of where to invest that much harder. With this vast selection, it is easy to see how some of the original cast members are getting lost in the noise. Facebook is one of them, kicking off nearly 12 years ago. But despite its senior bus pass, Facebook is still a more than viable option for businesses to reach audiences and generate a strong, social online presence.
In an effort to improve the functionality and user-friendliness of business pages, Facebook has today unveiled four new features for Pages that will help streamline the communications process and give users more ways to speak directly with brands.