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April 06, 2016
Facebook's announced a major update for their live-streaming offering, adding in a whole heap of new features, including a new video discovery tab to improve the reach of Live content.
Facebook Announces Major Update for Facebook Live, Including New Discovery Tab | Social Media Today
April 05, 2016
Which Pages got the most attention on Facebook last week? Here's the latest breakdown, by vertical, showing who's winning on The Social Network.
Tesla Motors, NBA and BuzzFeed’s Tasty Rank in Facebook Scorecard for Last Week | Social Media Today
March 26, 2016
Facebook has announced two new tools to help advertisers refine their on-platform ad content, one which provides more oversight into Facebook video performance, and another with recommends ways to improve your Facebook ads.
Facebook Adds New Metrics for Video and Ad Content to Help Improve Performance | Social Media Today
March 24, 2016
Facebook has released new data on the factors that influence the purchase decisions of the modern parent.
What's Influencing the Purchase Decisions of Parents? [Infographic]
March 18, 2016
With its new offering "Instant Articles," Facebook hopes to revolutionize how publishers post content to its network - here's what marketers need to know about the option.
What Social Media Marketers Need to Know About Facebook's Instant Articles | Social Media Today
March 17, 2016
Facebook has announced that they now have more than 241 million users across South East Asia – well over a third of the region’s total population.
Facebook Now Reaching 241 Million People in South East Asia | Social Media Today
March 16, 2016
Last year, millions of Facebook users changed their profile image to show their support for the U.S. Supreme Court's ruling on same sex marriage. Now, Facebook may be looking to use the same profile addition option as an advertising tool - here's why such a move would make sense.
Could Facebook Frames be a New Option for Marketers? | Social Media Today
March 15, 2016
Instagram has announced they're following the lead of Facebook and introducing an algorithm-fuelled timeline to ensure users see the content most relevant to them - but will it work?
Instagram Switching to Algorithm-Fuelled Timeline to Uncover Best Content | Social Media Today
March 11, 2016
Facebook has released its listing of the most discussed issues of the month on the platform for February 2015 - with Valentine’s Day coming out as the most talked about subject among Facebook and Instagram users.
The Most Discussed Topics on Facebook and Instagram in February [Infographic] | Social Media Today
March 09, 2016
Facebook has announced that they've acquired video-altering app MSQRD, which could lead to a whole new range of fun, video enhancements within Facebook's offerings. But there could also be bigger implications to the deal than it may seem.
Facebook Acquires Video Altering MSQRD App to Enhance Video Offerings | Social Media Today
March 09, 2016
With Facebook and Google both trying to keep users on their platforms for longer by delivering faster loading content, are the major networks also making it harder for publishers to refer traffic back to their own sites?
March 08, 2016
The interesting thing about Facebook's 'Reactions' is the amount of data it provides - and not just to Facebook. Sure, Facebook is now learning the nuances of the way you emotionally react to your feed, insomuch as emojis communicate nuance, but now you can go beyond a simple “like,” which, as powerful a data tool as that is for organizations, is pretty one-dimensional.
March 07, 2016
Facebook has announced the next step in the development of their Instant Articles offering, with a new WordPress plugin, making it easier for WordPress bloggers to participate in the wider rollout of Instant content.
Facebook Announces Instant Articles WordPress Plugin | Social Media Today
March 03, 2016
Reports have suggested that Facebook is looking to pay celebrities to use it's live-streaming tool to help boost the offering - with even a future monetization model in the works.
Is Facebook Looking to Pay Celebrities to Boost its Live-Stream Offering? | Social Media Today
March 02, 2016
Facebook has announced that is now has 3 million active advertisers on the platform. To celebrate, they've launched a new video creation tool for businesses to help them tell their brand story.
Facebook Reaches 3 Million Advertisers, Launches ‘Your Business Story’ Tool | Social Media Today
February 26, 2016
Facebook's Reactions are now available to all users, but people still have many questions about what they, and what they mean. In this post, we look at the development of Reactions, how they came to be, why each Reaction was chosen. And what they might mean for Facebook marketers.
How Facebook’s ‘Reactions’ Will Change the Game – An Overview for Marketers | Social Media Today
February 26, 2016
Facebook's new 'Reactions' are here - but what will they mean for Facebook marketers. Pagemodo's Sarah Matista examines the possibilities in this post.
Facebook Reactions Are Here: 6 Reactions Brands May Be Having Right Now | Social Media Today
February 25, 2016
Facebook is opening up it's immersive 'Canvas' ad offering to all advertisers, which could see a growing number of businesses come to rely on Facebook to reach their audiences.
Facebook Rolling Out Immersive ‘Canvas’ Ad Option to All Advertisers | Social Media Today
February 24, 2016
They're here - Facebook has today announced that their new 'Reactions' post response tool is available to all users. And while it's interesting from an everyday users' perspective, their application for brands may also be significant - here's why.
Facebook’s Reactions are Here – Here’s How They’ll Change Your Approach to Facebook Marketing | Social Media Today
February 18, 2016
Facebook has announced that its Instant Articles offering will soon be opened up to all users - another step in Facebook's wider plan for internet dominance.
Facebook’s Expansion of Instant Articles – The Next Step in the Plan for Internet Dominance | Social Media Today
February 18, 2016
When a person checks their Facebook, Twitter, Instagram feeds, several things demand his or her attention. If you are a brand trying to reach and resonate with this person, how can you earn their attention? Here's how!
Stand out in the social feed!
February 10, 2016
Facebook will soon be launching “Reactions”, an emoji toolbar that gives users five new alternatives to the Like button: Love, Haha , Wow, Sad, and Angry. For marketers, this means more insight into consumers’ emotional responses — but are the tools available to quantify that data? Here are five things all social media marketers need to consider before Reactions are rolled out
Facebook’s Reactions are Coming – Here’s Everything You Need to Know | Social Media Today
February 05, 2016
Virtual Reality is set to completely upend the way we connect with content creators on social. Since it first launched in September of last year, Facebook 360, along with a select group of invite-only brands and media companies, has been giving a master class on how it’s done. The good news is that now, everyone is invited to play.
February 04, 2016
With Facebook's new 'Reactions' feature set to become available to all users, here's a guide to help you understand why the addition of the new tool is not only an important move for Facebook, but how these tiny, cartoon faces may also become extremely valuable for your business.
Facebook’s Reactions are Coming – Here’s Everything You Need to Know | Social Media Today
February 02, 2016
When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook newsfeeds, so advertisers who can skillfully use color in their ads will attract more views, clicks and conversions.
4 Brands Using Color For Eye-Popping Facebook Ads
January 28, 2016
The live-streaming battle is about to heat up – Facebook, which first released their live-streaming tool ‘Live’ to only verified profiles is now opening the option up to all U.S. iPhone users , as of today.
Facebook Live Now Open to All U.S. iOS Users | Social Media Today
January 27, 2016
It’s been a big year for Facebook, and today The Social Network underlined just how big, releasing its fourth quarter and full-year results for 2015. And the numbers are pretty amazing.
Facebook Releases 4th Quarter and Full-Year Results for 2015 | Social Media Today
January 15, 2016
The progress of Facebook's initiative is crucially important to the platform's ongoing growth and dominance. And while 'connecting the world' is its core aim, connecting the world to Facebook is a pretty great side-effect.
The Debate in India, and the Important Role it Plays in Facebook's Future | Social Media Today
January 14, 2016
A study of 58,000 users of Facebook in the US has warned that the techniques available today to analyze the information we provide can not only be used to deliver advertising contents, but also steal potentially sensitive information about any users from Internet..
January 12, 2016
From January 4 – January 10, 2016, U.S. brands and properties captured 569 million total actions (likes, shares and comments) from Facebook posts. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in the ranking here.