If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you. Register here!
July 31, 2015
Whenever a new, futuristic advancement in technology makes the news, I like to make the joke that we are now living in the future. Our lives are starting to resemble sci-fi novels. And now, another step forward is being taken: Internet from the sky.
facebook drone
July 31, 2015
Facebook has now indexed more than two trillion posts, a huge collection of data that represents significant potential for search on the platform. Whether Search is a commercial proposition now or not, there's little doubt that Facebook is looking to both improve and monetize Search - but what does that mean in the wider context of the Facebook experience?
Facebook Search – A Bigger Commercial Opportunity Than Instagram? | Social Media Today
July 31, 2015
As you know, if you're designing images for your Facebook profile or pages it's important to know the correct dimensions for all the different elements. This infographic outlines all the perfect image sizes for the various forms of Facebook visual content.
The Ultimate Facebook Image Size Guide [Infographic] | Social Media Today
July 30, 2015
You know how you have that “Skills and Endorsements” section on your LinkedIn profile where people can say you’re good at “Synchronized Swimming” or the like and you can choose to display it and show people what you’re the best at? Ever thought it'd be greatto have that same functionality with your friends?
Facebook Looking to Add Tags to Profile Pages | Social Media Today
July 29, 2015
Facebook has released its Q2 numbers , and the results uphold The Social Network’s place atop the heap among social media networks. Facebook’s Daily Active user base grew by 32 million, average time on platform was higher and revenue per user increased.
Facebook Q2 Numbers: 1.49 Billion Monthly Active Users, Revenue Per User Up | Social Media Today
July 29, 2015
Alex Hern of The Guardian has a weirdly disconcerting article up, "'Happy Birthday!' is dead, and it's all Facebook's fault," about how Facebook's efforts at creating convenience for its users is just leading us ever further into a techno-dystopian cyber-future where all our interactions with other human beings are nothing but an unending series of robotic button presses completely detached from anything resembling actual emotion or thought. (Okay, I'm exaggerating. A little.)
facebook birthday
July 28, 2015
​Lucille Ball famously said, “I'd rather regret the things I've done than regret the things I haven't done.” It looks like America has a similar attitude, especially online. Fifty seven percent of Americans who use social media have posted or texted something that they regret. “One in six regret a post at least once a week, and these numbers vary depending on age, with 20 percent of Millennials (18 to 34) being the worst regular offenders.”
July 27, 2015
We’ve all heard by now the 80-20 rule for Facebook content: 20 percent of content should be created by and unique to your organization while the remaining 80 percent should be shared or curated from other sources. While it is a good rule of thumb approach to content strategy, the real focus here should be on the fact that the majority of your content is ideally from external sources.
July 24, 2015
Facebook’s offers brands awesome power to connect with their customers. But, as with great power in any context, sometimes that power is abused. “… With great popularity comes some shameful characters looking to tap into Facebook's viral market to sell you their crappy products or scheme your money through affiliate links or worse,” writes Daniel Zeevi.
July 24, 2015
With Facebook making a big push into video, an increasing number of small business owners are looking to incorporate videos into their Facebook presence. So how should you go about it? Here are some tips to maximize your Facebook video content.
Three Factors for Designing a Small Business’s Facebook Video Campaign | Social Media Today
July 28, 2015
We’ve all heard the saying “the devil is in the details." S ocial media campaigns are no exception. While campaigns have quite a few components, targeting is arguably one of the most important aspects of marketing strategy.
July 23, 2015
Facebook has more than 1.4 billion monthly active users, but when your business page isn’t doing well, it can feel like an empty wasteland. Where is everyone? Why aren’t they interested in my business page? Here are some best practices for business pages that will have people interacting with your business on Facebook in no time.
July 22, 2015
By now, you’re likely already convinced that social media is an important part of your business or brand’s marketing strategy, otherwise you wouldn’t be reading this. What you may be less confident about is exactly what role all this posting on Facebook & Twitter plays in your greater marketing plan and, more importantly, how you can track it in a meaningful way that will lead to growth and ROI.
3 Facebook & Twitter Metrics You Can't Ignore
July 20, 2015
Back in April, when Facebook updated its algorithm back in April (2015), rather than simply post what changed, I decided to break down what each change in the latest Facebook algorithm meant for brand pages. I stated at the time that "(f)or some brands, this latest Facebook algorithm change will be...
Did your brand benefit from the latest Facebook algorithm change, Tactical Social Media; #BeTactical
July 18, 2015
In one of the more unusual, yet interesting, research projects from Facebook, analysts from The Social Network have investigated how people deal with losing their mobile phones , through the filter of the Facebook experience. They’ve released their findings on the Facebook IQ blog , highlighting the number and frequency of conversations that happen on the platform regarding lost phones
New Facebook Research Shows People Care About Their Phones – A Lot | Social Media Today
July 18, 2015
A new report from NewsWhip has found that The Huffing ton Post was the most shared content publisher on Facebook in June. BuzzFeed came in second, along with many of the other usual suspects like Fox News, CNBC, Yahoo and The Guardian – but most interestingly, clickbait and sensationaliz ed content-style sites continue to rank well, alongside their more serious news rivals.
Report Highlights Top Content Publishers on Facebook – You Won’t Believe What Happens Next... | Social Media Today
July 17, 2015
If you found it weird or upsetting that sites like Facebook can automatically recognize your face in photos, then a newly emergent technology that allows computers to recognize what you are doing in pictures will really freak you out.
image recognition
July 14, 2015
Since Facebook nearly killed organic reach more than a year ago, you might have stepped up your company’s or your clients’ Facebook Advertising game, and rightfully so. Now, just a few days ago Facebook announced updated controls for the News Feed. As a consumer, I’m loving this update, but as a marketer, I’m taking a closer look at my social media strategy for Facebook and continue to be challenged by the Internet giant (not like that’s a bad thing). Find out what the ‘See it First Update’ is all about and what it means for your business.
Facebook See First Update Screen Cap
July 15, 2015
A new study by Pew Research has found that the share of Americans who now use social media as a source of news has risen by more than 13% overall since 2013. The survey of more than 2,000 US adults found that 63% now use Facebook and Twitter as “a source for news about events and issues outside the realm of friends and family”.
Majority of Americans Now Get News from Twitter and Facebook [Report] | Social Media Today
July 14, 2015
Ever find yourself a little tapped out when it comes to ideas for what to say in a social media post? Me, too. Especially if you are a social media professional who writes them day in and day out, it can become difficult to think of new ways of approaching the same old Facebook update or tweet.
July 14, 2015
In December last year, Facebook introduced a new monthly report via their Facebook IQ blog called “Hot Topics”. Exactly as it sounds, "Hot Topics" looks at the most discussed topics on the platform over the previous month - and the insights provided can be valuable for marketers as they go about defining their own Facebook strategy.
3 Ways to Utilize Facebook’s Monthly “Hot Topics” Data Reports | Social Media Today
July 13, 2015
I've written before about viral content hoarding website ViralNova.com, which rose in the place of Upworthy, which crashed basically when Facebook closed a loophole in what content gets promoted on its news feed. ViralNova, which has been called one of the worst sites on the internet, gets attention with headlines so shameless (“This Old Couple Tragically Died in a Car Accident. But What Rescuers Found Inside Was Beautiful” is a typical one) it makes one wonder who in the world would even click on this clickiest of click-bait.
viral nova clickity
July 09, 2015
Facebook has today unveiled a new way for users to have more say over w hat content gets priority in their News Feeds, enabling them to ensure they never miss any updates from friends or Pages they want to hear from. It’s a more user-friendly, and potentially powerful, way for users to re-take control over their Facebook experience, and goes some way towards reconciling one of the major pain points for users in recent times – the issue of being told by Facebook what’s important to them.
Facebook Updates News Feed Controls, Gives Users More Say in What Content They Say | Social Media Today
July 09, 2015
This week, Facebook updated the way CPC is calculated to discount any impact from likes, shares and comments. From now on, only clicks to websites and apps and on the Shop Now button will factor into the CPC calculation. And you know what? It’s about damn time! Just this spring, ‘Facebook Likes’...
July 09, 2015
Facebook is currently reconfiguring how it charges brands for clicks on ads, and brands should be happy about the change.
facebook ads
July 07, 2015
Facebook’s march towards online video dominance continues, with another new feature added into the mix to get users viewing more video content. This week, Facebook is testing a new video player option where users can detach a video from the News Feed and move it to your preferred viewing location within the browser window.
Facebook Introduces New “Floating” Video Player, Continues Push on Video Content | Social Media Today
July 08, 2015
I have two kids, one is five, the other is three. You know what one of the most common requests from them is? “Dad, can I please watch the iPad?” As it turns out, this is pretty common – a new report from Miner and Co has found that 57% of the 800 U.S. parents they surveyed said their children now prefer to watch video on a handheld device, rather than TV. It’s a development that has the television industry spooked, and may have wide-ranging impacts on future media consumption habits.
Kids Prefer Tablets Over TV – The Implications of the New Media Shift [Report] | Social Media Today
July 09, 2015
Facebook has updated its logo - a subtle, but significant alteration. What does this mean for small businesses? Here's a few notes on the new Facebook brand and how it relates to others.
July 01, 2015
If you’ve ever found yourself thinking “Facebook aren’t tracking, like, every single action on the platform, are they?” The answer is yes, and they’ve underlined this with their latest update - in yet another algorithmic tweak, Facebook has announced that actions taken while viewing a video will be taken into account and used as signals to indicate whether a user was interested in that content.
Facebook Algorithm Update – Actions Taken Within Videos Now Factored In | Social Media Today
June 30, 2015
Welcome to the latest study in which Locowise looks at 5,000 Facebook pages and their growth, reach and engagement results in the month of May.

Pages