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May 24, 2016
Looking to maximize your Facebook posts to get the best reach and response? Here's what various research reports tell us about what works best on the platform.
5 Key Lessons to Help Boost the Performance of Your Facebook Posts | Social Media Today
May 23, 2016
Facebook has announced a new Live feature that'll enable users to skip to the good bits.
Facebook Announces New Response Graph for Live Content | Social Media Today
May 19, 2016
As part of Facebook's recent update to their live-streaming offering, they introduced a map feature to help locate live content. Now they've upgraded the map and extended access to desktop users.
Facebook Updates Live Streaming Map, Extends Access to Desktop | Social Media Today
May 18, 2016
Facebook has released a new infographic which looks at how usage trends on the platform change over Summer - worth consideration for those looking to maximize their seasonal outreach efforts.
Facebook Releases Data on Usage and Trends Over Summer [Infographic] | Social Media Today
May 11, 2016
Facebook recently opened up their Instant Articles platform to all users - so should you consider it?
6 Reasons Why You Should Use Facebook's 'Instant Articles' | Social Media Today
May 09, 2016
Claims have emerged that Facebook has been manipulating the news stories in it's 'Trending' section, which could have significant implications for how news is shared.
On Facebook’s Influence Over the News Cycle and What it Means for Media | Social Media Today
May 09, 2016
Periscope has introduced a set of new features, including search, new support measures for drone devices and, most importantly, the ability to save your broadcasts beyond 24 hours.
Periscope Introduces Search, Connects Drones and Saves Broadcasts | Social Media Today
May 05, 2016
Facebook is adding a new 'Reaction' for Mother's Day, testing a 'Thankful' response - represented by a flower - in some markets. At the same time, a new study has shown Reactions use is very low overall.
Facebook Testing Temporary Reactions - New Data on Reactions Use | Social Media Today
May 02, 2016
Facebook recently opened up their new 'Instant Articles' platform to all users, enabling every publisher to provide a better experience for mobile readers. Here are 6 of the most common questions about the new option.
6 Things Every Publisher Needs to Know about Instant Articles | Social Media Today
April 29, 2016
Looking for an easy, effective way to create video content for your Facebook Page? Facebook have offered a simple solution which may help.
April 28, 2016
Rumors have long suggested that including certain keywords in your Facebook updates can help boost their reach - but is that true?
Will Including Certain Words in Your Posts Lead to Higher Reach on Facebook? | Social Media Today
April 28, 2016
Do you need a Facebook Page or should you start a Facebook group - or both. Here's a basic rundown on the logic and purpose behind both options.
Facebook Page or Group - Which Is Better For Your Business?
April 27, 2016
The rise and rise of Mark Zuckerberg’s social media empire continues - Facebook has today released its Q1 2016 numbers , again beating market expectation.
Facebook Now Up to 1.65 Billion Active Users, Beats Expectations on Revenue | Social Media Today
April 23, 2016
At Facebook's recent F8 conference, Adam Mosseri , Facebook’s VP of Product for News Feed, went through exactly how the Facebook News Feed algorithm works, and the sess ion includes a heap of helpful insights to establish a better understanding of the system.
How Facebook’s News Feed Works – As Explained by Facebook | Social Media Today
April 21, 2016
Facebook has announced a News Feed algorithm update to factor in time spent reading an article, which will likely benefit Instant Articles content.
Facebook Updates News Feed Algorithm to Take into Account Article Read Times | Social Media Today
April 20, 2016
​ What if you could get paid to post stuff on Facebook? And not branded content or marketing messages, what if there was a way for you to build a fan base simply by posting things you like, and that your Facebook audience is interested in?
Wanna’ Get Paid for Your Facebook Updates? Facebook Examining New Monetization Options | Social Media Today
April 20, 2016
A lot of changes for Facebook were announced at F8. Although these changes appear to be mainly new features, they will have far greater repercussions for publishers.
April 19, 2016
Facebook's recently changed the way Pages are accessed and managed, which has caused headaches for some social media managers. Here's how the new system works.
Facebook Switches Page Management and Posting Options – What You Need to Know | Social Media Today
April 15, 2016
Facebook has released a new report this week called ‘ Topics to Watch ’ which highlights emerging topics of discussion that are gaining momentum across The Social Network.
Facebook Releases New ‘Topics to Watch’ Report Based on Trending Mentions | Social Media Today
April 13, 2016
While day one of Facebook’s F8 developer conference introduced a range of new, consumer facing functions and feature s, day two was more focussed on the back-end, on the systems and innovations Facebook’s putting in place to power their vis i on.
Facebook F8 Day 2: VR, AI and The Next Evolution of The Social Network | Social Media Today
April 13, 2016
The evolution of Facebook as a business teaches us valuable lessons about seeing new opportunities and changing business goals. Here are a few.
What the Evolution of Facebook Teaches Us about Business and Changing Goals
April 12, 2016
Facebook's F8 Developer conference is underway in San Francisco - here's a rundown of all the key updates and notes announced thus far.
Facebook Announces New Tools and Options at F8 – Here’s What You Need to Know | Social Media Today
April 10, 2016
Here are five of the most important Facebook video statistics which underline why video is at the forefront of Facebook's growth strategy for 2016.
Woman Using Facebook Video On Smartphone
April 09, 2016
Reports have suggested that people are sharing fewer personal updates on Facebook, which has got Zuck and Co thinking about new ways to prompt more user sharing.
Facebook Looking to Address Decline in Personal Updates with New Prompts | Social Media Today
April 07, 2016
Following the release of a range of new Facebook Live features earlier this week, The Social Network has outlined a few other, additional video discovery features to help boost content on the platform.
Facebook Adds New Features to Highlight Video Content | Social Media Today
April 06, 2016
Facebook has this week unveiled a new automated image identification system which uses AI to describe the contents of photos. The announcement has significant implications for future data possibilties.
Facebook Automated Captions Improve Accessibility, Provide Additional Insights | Social Media Today
April 06, 2016
Facebook's announced a major update for their live-streaming offering, adding in a whole heap of new features, including a new video discovery tab to improve the reach of Live content.
Facebook Announces Major Update for Facebook Live, Including New Discovery Tab | Social Media Today
April 05, 2016
Which Pages got the most attention on Facebook last week? Here's the latest breakdown, by vertical, showing who's winning on The Social Network.
Tesla Motors, NBA and BuzzFeed’s Tasty Rank in Facebook Scorecard for Last Week | Social Media Today
March 26, 2016
Facebook has announced two new tools to help advertisers refine their on-platform ad content, one which provides more oversight into Facebook video performance, and another with recommends ways to improve your Facebook ads.
Facebook Adds New Metrics for Video and Ad Content to Help Improve Performance | Social Media Today
March 24, 2016
Facebook has released new data on the factors that influence the purchase decisions of the modern parent.
What's Influencing the Purchase Decisions of Parents? [Infographic]