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If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. Learn how. Register here! 
November 24, 2015
Where should brands put their resources on social? It looks like Facebook has plateaued, while Instagram is in a rapid growth phase. Check out this infographic from It shows that while Facebook has seen a 63% decrease in organic marketing reach since 2012, Instagram has seen a 115%...
November 24, 2015
We all use apps that request all kinds of access to you and your information for their use. The most recent evidence of this phenomenon is an online quiz from VonVon called “What Are Your Most Used Words on Facebook.” But the quiz is a black pit of privacy concerns, and we're jumping right in.
November 24, 2015
Facebook announced an update to Notes in September, improving the look and feel of the tool with a view to encouraging more bloggers to consider Facebook as a posting option. Now, Facebook's promoting how the new option can and is being used, with a view to encouraging more bloggers to post direct to The Social Network.
Facebook Promotes the New Facebook Notes – A Valid Blogging Option? | Social Media Today
November 23, 2015
Are you looking for better ways to connect with your Facebook audience? The social media king has offered businesses a new alternative in the form of Facebook video ads. Video is a very powerful tool, something we all understand after the success of various YouTube stars. However, all businesses are incorporating these video ads in their marketing campaign. How can you be different? The key to remember is that you can boost your engagement and conversions if you make small adjustments to the way you target and design your Facebook video ads.
November 20, 2015
In the last few days, a quiz from VonVon kept appearing in my Facebook feed, “What Are Your Most Used Words on Facebook.” My friends kept taking it. After pulling data from Facebook, the quiz site creates a word cloud of the words that most often appeared in a person’s status updates.
November 20, 2015
In the digital equivalent of putting all your former boyfriend or girlfriend's stupid crap in a box and sticking it in a dark corner of your closet, Facebook recently announced that it is testing new features and options that will allow you to see a lot less of your ex, if you want to.
breakup tools
November 17, 2015
Facebook, Twitter and Google+ have all added or turned on features in the wake of the Paris attacks this past Friday, November 13. These features incorporate many of the behavioral uses of these platforms into their code. For example, Facebook turned on its “Safety Check” feature, where people can mark on their profile that they are ok instead of just posting something to your wall.
November 17, 2015
For the week of November 9 – November 15, 2015, U.S. brands and properties captured 605 million total actions (likes, shares, comments) from Facebook posts. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in this ranking.
Top industries on Facebook last week
November 16, 2015
The Lebanese feel they have received less support worldwide compared with the attention Paris has received for similar attacks. Facebook’s response is thought to be a symptom of this greater trend.
November 13, 2015
As ratings drop for most cable news channels and tradition print newspapers continue to collapse, where are Americans getting their news today? For many, especially Millennials , the answer is social media.
November 12, 2015
Two new articles in AdWeek that address what the best choices are for marketers when it comes to reaching an audience seem to have the same basic answer: It isn't either-or anymore, it's both.
marketing choices
November 13, 2015
Facebook introduced a new app for iPhone called "Notify" to help you stay on top of what's going on in your world. You'll find news from your favorite media sources through the app, including A&E, Bon Appetit , CNN, the Discovery Channel, Fox news, the Weather Channel and podcasts from Wired to name a few.
November 11, 2015
Does going through your Facebook feed ever give you a sinking feeling that you aren’t having as much fun as everyone you know? Why are they so successful? Are they always on vacation? How do they all look good in bathing suits?
November 11, 2015
Screenshot via In a Nutshell – Kurzgesagt video below With Facebook's recent announcement that the social media giant's video strategy is now garnering it 8 billion video views per day (up from 4 billion per day in April) comes several reminders that Facebook's video success is largely based on...
November 10, 2015
So President Barack Obama got his own personal Facebook page. It has his timeline with life moments, a video of him tooling around in his backyard, and a promise of some just-for-fun stuff in the future as well. It's also yet another creative and attention-getting idea from an administration that has a long history of being smart and clever with its social media outreach.
November 09, 2015
Your Facebook reach is declining. So is everyone else’s. Old news. Organic reach has declined to 6%, a drop of 49% since October 2013. But why?
November 09, 2015
Facebook Events has been in sort of a stand-still while other aspects of the social networking platform have received overhauls.
November 09, 2015
According to Lucia Moses of Digiday, traffic to Facebook's top publishers has dropped precipitously this year, even while Facebook garners a lot of media attention (including from Social Media Today) for making inroads and deals with digital publishers.
November 08, 2015
Myths about Facebook appear, maybe most often, in your Facebook news feed. You know what I’m talking about: “Facebook is going to sell your photos!” “You can check out whenever you like, but you can never leave!” “The sky is falling!”
November 06, 2015
Facebook wants to connect its users with brands and ads, even at a hyper-local level. Facebook will utilize its mobile users, which now number 727 million of the social media giant's 1.55 billion users, to connect to brands when they are near that brand's stores.
facebook location
November 05, 2015
Facebook recently made its new 'Instant Articles' direct content offering available to all users of its iPhone app, with Android beta testing underway - here are seven things you need to know right now about the new option.
Facebook Just Became the World's Biggest Publisher and Gained Advertisers' Attention | Social Media Today
November 04, 2015
Facebook has today announced its Q3 numbers , posting solid growth in users and revenue, with particular focus on daily active use and video view numbers.
Facebook Q3 Numbers: More Than a Billion Users, and 8 Billion Video Views, Every Day | Social Media Today
November 03, 2015
If you are looking for such solutions to your Facebook promotions problem, then look no further than this post. I will detail some of the most effective tactics that you can employ in your social media strategy to make the most out of your limited resources and increase your fans.
November 02, 2015
In response to protests , Facebook announced that it will test improvements of its “real name” policy and the processes by which users confirm their identities.
October 31, 2015
Facebook is kind of like the Yellow Pages of old for today’s social media landscape: every business needs to be there. The major difference is in how one leverages their exposure and the level of consumer engagement at the network so that they can optimize the level of exposure and success they have there. Here are some quick ways to supercharge your Facebook marketing efforts without spending money on ads or like campaigns.
October 29, 2015
Facebook is investing a lot of money and time into its new 'M' personal assistant project. But why would they be doing that? Where's the eventual payoff in the M service that would justify the initial outlay? The answer may be more complex than you think.
M, AI and FB: How Facebook is Going to Become an Even Bigger Part of Your Everyday Life | Social Media Today
October 28, 2015
Via Facebook, and several other news outlets reporting the info, Facebook is finally getting rid of one of its most annoying features that you might not have even been aware actually existed. And it is replacing it with something that might be even worse.
October 28, 2015
Facebook's new 'Instant Articles' product has the potential to change the web publisher landscape. But will they be a force of good or evil - Ash Nashed investigates.
Facebook Just Became the World's Biggest Publisher and Gained Advertisers' Attention | Social Media Today
October 26, 2015
As part of Facebook’s ongoing quest to become everything to everyone, The Social Network has today announced a new update to the ‘Notifications’ tab in the Facebook mobile app.
Facebook Announces Update for Notifications Tab on Mobile, Adding More Info | Social Media Today
October 24, 2015
Has your smart phone been dying a quick death every hour or so? If so, you’ve got Facebook to blame - The Social Network has admitted that their updated app is draining our battery power faster than usual.
Facebook Admits The App is Draining Your Battery | Social Media Today