Social Listening: Harness Marketing Insights From Consumer Conversations: Click here to register for the free on webinar February 9th at 12pm ET/9am PT.
 
February 05, 2016
Virtual Reality is set to completely upend the way we connect with content creators on social. Since it first launched in September of last year, Facebook 360, along with a select group of invite-only brands and media companies, has been giving a master class on how it’s done. The good news is that now, everyone is invited to play.
February 04, 2016
With Facebook's new 'Reactions' feature set to become available to all users, here's a guide to help you understand why the addition of the new tool is not only an important move for Facebook, but how these tiny, cartoon faces may also become extremely valuable for your business.
Facebook’s Reactions are Coming – Here’s Everything You Need to Know | Social Media Today
February 02, 2016
When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook newsfeeds, so advertisers who can skillfully use color in their ads will attract more views, clicks and conversions.
4 Brands Using Color For Eye-Popping Facebook Ads
January 28, 2016
The live-streaming battle is about to heat up – Facebook, which first released their live-streaming tool ‘Live’ to only verified profiles is now opening the option up to all U.S. iPhone users , as of today.
Facebook Live Now Open to All U.S. iOS Users | Social Media Today
January 27, 2016
It’s been a big year for Facebook, and today The Social Network underlined just how big, releasing its fourth quarter and full-year results for 2015. And the numbers are pretty amazing.
Facebook Releases 4th Quarter and Full-Year Results for 2015 | Social Media Today
January 15, 2016
The progress of Facebook's internet.org initiative is crucially important to the platform's ongoing growth and dominance. And while 'connecting the world' is its core aim, connecting the world to Facebook is a pretty great side-effect.
The internet.org Debate in India, and the Important Role it Plays in Facebook's Future | Social Media Today
January 14, 2016
A study of 58,000 users of Facebook in the US has warned that the techniques available today to analyze the information we provide can not only be used to deliver advertising contents, but also steal potentially sensitive information about any users from Internet..
January 12, 2016
From January 4 – January 10, 2016, U.S. brands and properties captured 569 million total actions (likes, shares and comments) from Facebook posts. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in the ranking here.
January 11, 2016
What are the predictions for Facebook this year and how will they affect the social media landscape? With acceleration of the media industry continuously reaching new speeds, we are in for some growth and increased revenues within an already booming business.
Facebook evolution in 2016
January 11, 2016
Up until 2016 Facebook trended as one of the top marketing and advertising platforms on the web. That does not stand to change in 2016. However, we do expect to see Facebook changes that make Facebook a useful customer service solution, and a central social commerce platform.
Facebook changes to Social Commerce and Customer Service Solution
January 07, 2016
Last year, Facebook rolled out a number of new tools within their self-service advertising platform that allow marketers the opportunity to do new things and be more creative in the method that they approach their consumer base. Do you know how to use them properly?
How to use facebook's new ad tools
January 06, 2016
According to reports from multiple sources, Facebook is currently working with selected third-party companies to create chatbots that will work within the Facebook Messenger app.
facebook messenger bots
January 05, 2016
Here are the top U.S. brands across Facebook, Twitter and Instagram for each respective industry last week.
Brand rankings
January 04, 2016
A creative refresh is mandatory for keeping social and mobile audiences on their toes, but constantly coming up with new ideas isn't easy. To help kickstart your creativity in the new year, we've scraped the Internet for some outside the box approaches to digital advertising.
December 31, 2015
“A decade ago, you wouldn’t have expected a social media site to be a leader in digital innovation, but Facebook remains one of the most dynamic tech companies around today—and its strides are affecting businesses and marketers everywhere,” writes Jayson Demers in an article in Forbes.
December 31, 2015
Lauren Johnson has an interesting write up in AdWeek about social networks copying each other's ideas. T he piece explores just that; the times Facebook and Twitter decided to imitate each other (read: completely rip each other off) over the past year.
December 30, 2015
Facebook is testing a new way to explore your News Feed on mobile with a customizable interface that lets you separate your feed into multiple categories based on selected interests and personal preferences.
December 24, 2015
With all the different types of content available online, now, more than ever, you need to do whatever you can stand out from the crowd and gain positive results. So how do you do that on Facebook? This infographic outlines a few ways to improve your facebook performance.
Boost Your Stamina: Making Your Facebook Posts Relevant [Infographic] | Social Media Today
December 22, 2015
Stories about Facebook lately struggling with organic reach and engagement are not new, but at least it was still bringing in new blood with Instagram. But, some are now asking, is Instagram's rise over as well?
facebook engagement
December 21, 2015
Facebook at Work is Facebook's answer to work communications apps and services like Slack and Yammer. The basic level of service on Facebook at Work will be free for companies to use, but the addition of options like analytics, apps, and customer support will require payment.
facebook at work
December 21, 2015
Facebook has quietly been testing its own professional services functionality to rival that of other companies like Yelp, Angie’s List, Google, and Amazon. Learn more about Facebook's services functionality.
Facebook Professional Services
December 17, 2015
There’s only one week to go till Santa takes off on his annual flight, and Facebook’s getting into the holiday spirit with the announcement of a range of festive-themed additions for Messenger to help spread the seasonal cheer, including improved photo-sharing functionality, customization options for Messenger threads and fun graphic overlays.
Facebook Adding New features to Messenger for the Holidays | Social Media Today
December 17, 2015
It’s the time of year when every social media network is releasing their own “Year in Review.” Facebook’s includes a list of the most posted about news items and the way that people used Facebook to engage with the global community around events like the U.S. presidential race and the attacks in...
December 16, 2015
It’s official. Facebook has officially become a potential competitor to Google when it comes to the information market. In addition to introducing the “buy now” feature which essentially transformed the social platform into an online marketplace, the social media giant also launched Instant...
December 11, 2015
When it comes to ecommerce shopping on social media platforms, it seems like most of the social media giants have failed thus far to take a large slice of consumer’s ecommerce shopping dollars. However at the end of 2015, it seems that big social media brands have finally started to turn the corner on social shopping. Social media companies like Pinterest, YouTube, Facebook and Twitter are starting to roll out new advertising and native shopping features as they try and get a piece of consumers retail dollars.
December 10, 2015
The ad wars between the major tech companies continues unabated, and Facebook has made their latest move. Under pressure from publishers dissatisfied by the ad revenue opportunities in their publishing options, Facebook is tweaking Instant Articles to allow publishers to make more money.
facebook instant articles
December 08, 2015
​What does a really successful Facebook ad look like? To figure out how Facebook’s algorithms for ads affects the success of ads, social media management agency Consumer Acquisiton “analyzed 100,000 Facebook ads and shared its findings to marketers who are desperate for some understanding of the minutiae that determine whether Facebook ads fail or succeed,” according to Amanda Walgrove in a Contently article.
December 08, 2015
When starting out with Facebook ads, it's not always clear what steps you need to take in order to begin running relevant and impactful campaigns for your business. After all, there are many factors, tools and tactics to remember, not to mention numerous ad types to choose from and best practices to consider. With Facebook marketing beginners in mind, we've created the following checklist to help you go from a novice to social advertising master.
December 06, 2015
As ISIS and other Islamic militant groups continue to terrorize our nation and other countries, social media networks like Facebook and Twitter are doing their part to make sure that these militant groups can’t use their networks to post propaganda and recruit new members.
How the Social Networks Are Battling Militant Propaganda
December 01, 2015
Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, have welcomed their first child - a daughter named Max. And along with Max's arrival, Zuckerberg has also announced plans to give away 99% of his Facebook stock to charitable causes.
Mark Zuckerberg Welcomes Baby Max, Announces He's Giving Away 99% of his Facebook Stock | Social Media Today

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