Facebook's average user demographic is aging as younger generations turn to apps like Snapchat - but does that mean Facebook won't be able to hold it's place a social media leader? In this post, digital strategist Chris Horton argues that 'going mainstream' might not be so bad for The Social Network.
A new study by P ew Research has found that Facebook is ‘far and away the most common source for news about government and politics’ among Millennials in the U.S. While not overly surprising, the data does underline, yet again, Facebook's relevance as a news and ifnormation platform, one that needs to be taken seriously.
For years, Facebook users were forced to go without being able to post their beloved GIFs on the social network, but with a big change in the social game, Facebook now supports posts with GIFs on both desktop and mobile.
Facebook debuted Instant Articles this month for their current iPhone app and will soon introduce it on Android. Instant Articles allows publishers and editors to serve media rich content, including long form articles, high resolution images, interactive graphics and auto-play videos to the Facebook app that load up to 10 times faster than clicking on a link. Instant Articles will retain their original publisher’s design layout including logos, fonts and cover images.
Via 'How big is Snapchat?' on Photoworld.com The photo above is a demonstration, via a very interesting interactive webpage on Photoworld.com , of what happens every second on Snapchat . The image and video sharing app has experienced monstrous growth recently . According to Snapchat itself , users...
American social media and software companies have had notorious difficulty with European courts, which tend to value privacy and antitrust laws more highly than American courts. Think Microsoft, Intel and Google. Now Facebook is facing significant legal battles in Europe. "Move over, Google. Facebook is the latest American tech giant that Europeans love to hate,” writes Mark Scott of the New York Times.
Edgerank is the algorithm that Facebook applies to content to determine what's going to show up for users in their News Feed. Facebook continually tweaks this algorithm for one purpose, and that's to spur quality engagement from its community. Over the past few years, Facebook has made a lot of changes to this algorithm - with that in mind, here are 5 tips to keeping your 'edge'.
Facebook’s recent rollout of Instant Articles presents an opportunity for publishers to join hands with the social media giant vis-a-vis interactive articles hosted on Facebook itself. Yet it also points to the threat that Facebook poses to publishers who are now competing with social media’s role as a one-stop shop for news.
Facebook's long-awaited direct-to-Facebook publishing service was finally announced on Wednesday, giving publisher the ability to directly post their articles to the social networking giant's site. In essence, Facebook Instant Articles are pieces of content that are consumed in their entirety on Facebook's mobile apps, meaning the reader does not have to click through to the publisher's site. At launch, brands like Buzzfeed, NYT, BBC News, The Guardian and National Geographic have access to create and publish these instant articles, but should it be successful, open access could potentially change the way the industry works.
If you weren't already aware, Facebook officially unveiled what it calls "Instant Articles" this past week. This feature gives publishers (currently just beta participants) the ability to fully syndicate entire articles on Facebook. On its surface, this looks like an incredible opportunity for publishers to get their content in front of new audiences. Potentially, this could also turn into a channel for brands' content marketers to infiltrate, too.
Your optimization strategy has a big influence on the success of your advertising campaign on Facebook. It is, of course, only one of several key levers that influence success on Facebook with others including ad placement, ad format, and audience targeting. Bid optimization on Facebook has undergone a transformation since it first launched. Previously, cost per click (CPC) was the only option, but now there is a suite of bidding options that improve various marketing objectives, be those brand, direct response, mobile app install, or app engagement.
Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. Ok, maybe taking over the entire world is a bit much, but with each passing day it’s becoming harder to argue with the notion that Facebook is on a clear path to dominate the digital marketing world.
When Facebook rolled out its new advertising targeting options a little over a year ago, it generated some significant buzz, but did it really help advertisers better target buyers who were in the market for their products? Or was it just an extension of the same old demographic strategy? The model...
Reports of the newsfeedocalypse have been greatly exaggerated. Publishers have once again reacted with fear and panic to recent announcements about Facebook algorithm changes and an initiative dubbed Instant Articles, whereby content from premium publishers is embedded in the newsfeed itself.
After much speculation, Facebook’s Instant Articles are here. Instant Articles gives publishers the opportunity to post their content direct to Facebook, in a move that some are proclaiming as ‘selling their soul’ to the social giant. The concern, given Facebook’s history of changing the ground rules, is that while the initial offering from Facebook on Instant Articles is good, the other shoe will eventually drop once the process has become embedded and publishers are reliant on the new practice.
Facebook is an excellent tool for promoting your business. However, the world’s top social network has recently been getting a lot less love from its users for limiting the reach of their content. Facebook may have purposefully curtailed its users’ organic reach, but somewhat makes up for it with a handful of features, that when used together, significantly increases your business visibility. Surprisingly, many people overlook these features and consequently miss out on the benefits they offer.
On the heels of last week’s “Mobilegeddon,” Facebook rolled out its long-rumored “Instant Articles” project for iPhone users. Their plan is to host some news stories directly on its servers and offer them up to users of Facebook’s mobile app faster and richer than ever before.
After months of rumors, Facebook has announced the arrival of "Instant Articles," an iPhone-only app (for now) that natively hosts publishers’ content, allowing users to view content without waiting for outside websites to load. The program will begin with just a few articles but is expected to expand quickly. Users should begin seeing glossy cover videos and photos tagged with map coordinates, and most important says Facebook, Instant Articles will load up to 10 times faster than they other forms of content.
You have a great Facebook fan page set up, and now you're wondering what you should be posting and what the best posts are to attract the most engagement. Developing the perfect Facebook post is not rocket-science, with taking these few things into consideration with each post you develop, you'll be on the road to not only having a visually appealing fan page, but also garnering more success on Facebook overall.
With the rise of paid social, it's essential to know which platform suits your business goals. Take a look at three of the biggest players in social ads, to see what their key similarities and differences are. And which one is best for your brand.
This infographic shows a simplified version of how a business page can grow their page, get more fans, get higher reach and engagement and get more leads and more sales. Each of the 4 areas are necessary to maximize your page to better reach your audience and profit on Facebook in 2015!
Over the past few years, direct response has overtaken branding to become the dominant objective of online advertisers — and the percentage continues to climb. What does this mean for social media marketers in 2015? Now more than ever, the ability to drive user acquisition and boost customer retention is key to business growth — and being able to point to data-supported results is crucial; not just for marketers themselves, but for the social media networks that host ads. Major players like Facebook and Twitter have been paying close attention to what brands need and ask for, adapting features and ad units to fit marketing demand.
Marketers are users and readers too, and sometimes we let our own personal user experiences shield us from spotting potential marketing blindspots. Take the Facebook Messenger app roll out last year, when users were forced to download the standalone app if they wanted to continue sending text-based messages through the social network. Users were outraged, but very quickly it became the top fifth app, with a reach of 43.1 percent.
By now, any travel brand with a digital marketing strategy in place will have some role for Facebook in its overarching approach. And while we know organic reach is nowhere near where it once was, this doesn’t mean travel brands ought to forget Facebook outright.
Storytelling is one of the things that we enjoyed the most when we were children. Our favorite stories took us to different places, let us experience new things and taught us about the people and world outside of our own homes and towns. A lot of people today, even adults, are hungry for good stories. Stories of hope, success, kindness and doing the impossible are some of the most common topics of stories that go viral on social media. Facebook has become the prime platform for people to share their own stories, as well as to share stories from others, that they think their friends will be able to relate to, will find humorous or inspirational, or just provide a nice break from the day-to-day of life.
I recently came across a report on Shareaholic about how social media generated almost a third of all website referrals during the last quarter of 2014. I thought the report was interesting primarily because it leads to the following conclusions: “ Social media platforms are eating every other traffic source’s lunch.” and "Facebook drives 1/4 of overall traffic.”
You think you have the perfect website….but what about those shoppers who just get to the brink of purchase and then, for whatever reason, fall out of the conversion funnel? Abandoned shopping carts account to the loss of trillions of revenue. So how do you advertise and highlight the right products to the right people? Retailers need not have to worry as long as social media networks are with them.
If you’ve ever worked in events, you know how challenging it can be to make everything run smoothly and according to plan. Even if you’re doing everything right, sometimes things go wrong that you don’t expect that are also often out of your control. Speakers often change, venues fall through, and prices are unpredictable. Fortunately, the marketing process is in your control, which is why it’s important to take advantage of all the tools you have at your disposal.