Paul Schulze has a fascinating post and infographic up on the Fanpage Karma blog analyzing whether or not Facebook is still a useful tool for businesses, titled, alarmingly, "Attention! Facebook is losing its footing – user posts decreasing." The only thing is, according to the Fanpage Karma blog's analysis, Schulze's alarm might be perfectly justified.
As it seems the Internet changes constantly, the business of marketing your business online seems to change often as well. Once upon a time, a Facebook ad campaign was an ideal way to target a narrow audience with repeated impressions. Now, simply getting your business Featured on the big Facebook fan pages in your industry is a far more effective way to market your online business. However, while there’s an existing framework in place for Facebook ads, to get featured on one of the big fan pages in your business, you have to practice the three Ps: Push, Promote and Produce.
How does Facebook's notorious News Feed algorithm actually work? There's a lot of theory and speculation, but not much on hard facts, as Facebook keeps their cards pretty close to their chest. But there are some things we do know, and they can help understand the direction brands should take to maximize reach.
Your Facebook profile is about to become a lot more... animated. In an official announcement , Facebook has outlined a raft of changes coming to profile layouts, including temporary profile images, a one-line bio and the ability to use animated GIFs as your profile image.
Social media hoaxes are the 24-hour colds of the internet. You go to sleep with your Facebook feed healthy and hale, only to wake up and find it absolutely festooned (as the screenshot above demonstrates) with paranoid text posts claiming that Facebook will soon be charging its users to keep their content private.
When you hear the “Big Three” do you still automatically think about Google, Yahoo and Bing? Well, the fact is that the “Big Three” is no longer the “Big Three.” The “Big Four” of the Internet is now Google, Bing, Apple and Facebook. Currently, they are holding strong to their positions of dominance on the World Wide Web; however, other wannabes are still trying to evict them from their positions on the top of the pile. And with new competition making headway daily, will the “Big Four” hold up?
As flagged last month, Facebook has now officially announced an update to their 'Notes' blogging option on the site. And while the announcement, in itself, is nothing major, it forms another part of Facebook's wider plan to dominate online publishing.
A new study out of the University of Delaware shows that Facebook comments affect opinions about political candidates. When Facebook users see positive comments about a political candidate, they feel positively about them. And negative comments make them feel negatively about them.
Facebook's been quietly working on improvements to their much-discussed 'Instant Articles' and live-streaming functionalities and are now looking to push them a bit harder, with a view to generating more interest and take up.
Earlier this week, Facebook CEO Mark Zuckerberg confirmed the company was working on an option to enable users to quickly and easily respond to posts with an option 'other than like'. This won't necessarily be a 'dislike' button as widely reported, but if not, what will it be?
If you are a recruiter, or if your company is recruiting, should you look for potential employees on Facebook? You might want to just because of Facebook’s enormous membership base. It has certainly got LinkedIn beat when it comes to number of users. Indeed, 85% of Internet users have Facebook accounts.
Nilay Patel has an incredibly interesting article up on the Verge titled, "Welcome to hell: Apple vs Google vs Facebook and the slow death of the web." While this title may be a tad overdramatic, the implications of Patel's argument are huge for the web, and dire for any kind of small publisher or online content creator without enough leverage to play with the big boys.
In the second half of last year, Facebook announced it was working on a new project called ‘ Facebook at Work ’.Now, Facebook is close to releasing it's work platform, with new images showing how the system works.
Small business owners often times voice mixed feelings about recent Facebook changes. Facebook Pixels, targeting abilities, Facebook ad formats and ever-changing Business Page looks are just a few of the latest alterations. Let’s not even get started with the whole Facebook organic reach that dropped dramatically and now averages three to five percent of the total pages’ following.
Social media is a double-edged sword. For all the improvements it brings to the efficiency and ubiquity of connection and communication, it does not guarantee any quality of content. As with any tool, it can be used to help or to harm. Such is what Germany is dealing with right now, as the country becomes one of the focal points of the current refugee crisis in Europe, and experiences a concomitant rise in illegal hate speech.
Users have been calling for it for years, and now it's on the way. Facebook CEO Mark Zuckerberg has confirmed that The Social Network is working on a 'dislike' button to help users express more emotional responses on the platform.
Your Facebook page has the power to make or break your business. With the amount of time and content people take in while staring at their feeds, taking advantage of people’s tastes and attention span is your top priority. As hard as you are trying to do that, you might not even know that you are making common Facebook mistakes that’ll lead to a Facebook page that doesn’t help you sell or engage.
T he majority of people on Facebook post whenever the mood strikes them - and for the majority of people on Facebook that works. But, did you know that you can increase the effectiveness of your posts by timing them correctly?
Facebook have today announced that they’re going to give access to Mentions and Live to a wider range of users. Access will be granted to ‘public figures’, which basically means anyone with a verified profile, in a move designed to encourage journalists to post more exclusive content to The Social Network.
tulpahn / Shutterstock.com Until this morning, brands that wanted to put video ads on Instagram were limited to 15-second clips, the same length of video that users were able to post with their original content. Now, in order to appeal more to big brands and (hopefully) bring in more ad dollars,...
Back in January, Facebook introduced a new tool to help marketers better understand how, exactly, their Facebook marketing efforts were contributing to their bottom line, called 'Conversion Lift'. The Social Network has announced an update to Conversion Lift that provides advertisers with comparison data which shows how each of their campaigns and ad approaches impact on their end goal.
Facebook has started testing a new type of mobile ad format called 'immersive experience' ads. Appearing like normal News Feed ads, when clicked, the ads open up to provide a branded app-like experience.
Candidate buzz on social media and in search engines has emerged as an interesting metric for gaging how well the campaigns are doing. Back in 2008, for example, while the last opinion poll in the field predicted that Barack Obama would win the New Hampshire primary, Yahoo Buzz correctly predicted Hillary Clinton would win. Since then, more attention has rightfully focused on the levels of online buzz about candidates as a measure of how well their campaigns are doing.
The team at Post Planner created this great infographic that highlights some secret Facebook features that you can leverage to avoid being overwhelmed. Pam Dyer expands on their suggestions to help you master some hidden Facebook features that will help you gain new followers, create engagement, and increasing your profits.
How many tools do you use for managing your Facebook marketing? When it comes to online advertising, the biggest misconception is that you can use a social media platform without tools and still drive an influencer level of traffic and engagement. This is simply not true for ninety-nine percent of...