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May 02, 2016
Facebook recently opened up their new 'Instant Articles' platform to all users, enabling every publisher to provide a better experience for mobile readers. Here are 6 of the most common questions about the new option.
6 Things Every Publisher Needs to Know about Instant Articles | Social Media Today
April 29, 2016
Looking for an easy, effective way to create video content for your Facebook Page? Facebook have offered a simple solution which may help.
April 28, 2016
Rumors have long suggested that including certain keywords in your Facebook updates can help boost their reach - but is that true?
Will Including Certain Words in Your Posts Lead to Higher Reach on Facebook? | Social Media Today
April 28, 2016
Do you need a Facebook Page or should you start a Facebook group - or both. Here's a basic rundown on the logic and purpose behind both options.
Facebook Page or Group - Which Is Better For Your Business?
April 27, 2016
The rise and rise of Mark Zuckerberg’s social media empire continues - Facebook has today released its Q1 2016 numbers , again beating market expectation.
Facebook Now Up to 1.65 Billion Active Users, Beats Expectations on Revenue | Social Media Today
April 23, 2016
At Facebook's recent F8 conference, Adam Mosseri , Facebook’s VP of Product for News Feed, went through exactly how the Facebook News Feed algorithm works, and the sess ion includes a heap of helpful insights to establish a better understanding of the system.
How Facebook’s News Feed Works – As Explained by Facebook | Social Media Today
April 21, 2016
Facebook has announced a News Feed algorithm update to factor in time spent reading an article, which will likely benefit Instant Articles content.
Facebook Updates News Feed Algorithm to Take into Account Article Read Times | Social Media Today
April 20, 2016
​ What if you could get paid to post stuff on Facebook? And not branded content or marketing messages, what if there was a way for you to build a fan base simply by posting things you like, and that your Facebook audience is interested in?
Wanna’ Get Paid for Your Facebook Updates? Facebook Examining New Monetization Options | Social Media Today
April 20, 2016
A lot of changes for Facebook were announced at F8. Although these changes appear to be mainly new features, they will have far greater repercussions for publishers.
April 19, 2016
Facebook's recently changed the way Pages are accessed and managed, which has caused headaches for some social media managers. Here's how the new system works.
Facebook Switches Page Management and Posting Options – What You Need to Know | Social Media Today
April 15, 2016
Facebook has released a new report this week called ‘ Topics to Watch ’ which highlights emerging topics of discussion that are gaining momentum across The Social Network.
Facebook Releases New ‘Topics to Watch’ Report Based on Trending Mentions | Social Media Today
April 13, 2016
While day one of Facebook’s F8 developer conference introduced a range of new, consumer facing functions and feature s, day two was more focussed on the back-end, on the systems and innovations Facebook’s putting in place to power their vis i on.
Facebook F8 Day 2: VR, AI and The Next Evolution of The Social Network | Social Media Today
April 13, 2016
The evolution of Facebook as a business teaches us valuable lessons about seeing new opportunities and changing business goals. Here are a few.
What the Evolution of Facebook Teaches Us about Business and Changing Goals
April 12, 2016
Facebook's F8 Developer conference is underway in San Francisco - here's a rundown of all the key updates and notes announced thus far.
Facebook Announces New Tools and Options at F8 – Here’s What You Need to Know | Social Media Today
April 10, 2016
Here are five of the most important Facebook video statistics which underline why video is at the forefront of Facebook's growth strategy for 2016.
Woman Using Facebook Video On Smartphone
April 09, 2016
Reports have suggested that people are sharing fewer personal updates on Facebook, which has got Zuck and Co thinking about new ways to prompt more user sharing.
Facebook Looking to Address Decline in Personal Updates with New Prompts | Social Media Today
April 07, 2016
Following the release of a range of new Facebook Live features earlier this week, The Social Network has outlined a few other, additional video discovery features to help boost content on the platform.
Facebook Adds New Features to Highlight Video Content | Social Media Today
April 06, 2016
Facebook has this week unveiled a new automated image identification system which uses AI to describe the contents of photos. The announcement has significant implications for future data possibilties.
Facebook Automated Captions Improve Accessibility, Provide Additional Insights | Social Media Today
April 06, 2016
Facebook's announced a major update for their live-streaming offering, adding in a whole heap of new features, including a new video discovery tab to improve the reach of Live content.
Facebook Announces Major Update for Facebook Live, Including New Discovery Tab | Social Media Today
April 05, 2016
Which Pages got the most attention on Facebook last week? Here's the latest breakdown, by vertical, showing who's winning on The Social Network.
Tesla Motors, NBA and BuzzFeed’s Tasty Rank in Facebook Scorecard for Last Week | Social Media Today
March 26, 2016
Facebook has announced two new tools to help advertisers refine their on-platform ad content, one which provides more oversight into Facebook video performance, and another with recommends ways to improve your Facebook ads.
Facebook Adds New Metrics for Video and Ad Content to Help Improve Performance | Social Media Today
March 24, 2016
Facebook has released new data on the factors that influence the purchase decisions of the modern parent.
What's Influencing the Purchase Decisions of Parents? [Infographic]
March 18, 2016
With its new offering "Instant Articles," Facebook hopes to revolutionize how publishers post content to its network - here's what marketers need to know about the option.
What Social Media Marketers Need to Know About Facebook's Instant Articles | Social Media Today
March 17, 2016
Facebook has announced that they now have more than 241 million users across South East Asia – well over a third of the region’s total population.
Facebook Now Reaching 241 Million People in South East Asia | Social Media Today
March 16, 2016
Last year, millions of Facebook users changed their profile image to show their support for the U.S. Supreme Court's ruling on same sex marriage. Now, Facebook may be looking to use the same profile addition option as an advertising tool - here's why such a move would make sense.
Could Facebook Frames be a New Option for Marketers? | Social Media Today
March 15, 2016
Instagram has announced they're following the lead of Facebook and introducing an algorithm-fuelled timeline to ensure users see the content most relevant to them - but will it work?
Instagram Switching to Algorithm-Fuelled Timeline to Uncover Best Content | Social Media Today
March 11, 2016
Facebook has released its listing of the most discussed issues of the month on the platform for February 2015 - with Valentine’s Day coming out as the most talked about subject among Facebook and Instagram users.
The Most Discussed Topics on Facebook and Instagram in February [Infographic] | Social Media Today
March 09, 2016
Facebook has announced that they've acquired video-altering app MSQRD, which could lead to a whole new range of fun, video enhancements within Facebook's offerings. But there could also be bigger implications to the deal than it may seem.
Facebook Acquires Video Altering MSQRD App to Enhance Video Offerings | Social Media Today
March 09, 2016
With Facebook and Google both trying to keep users on their platforms for longer by delivering faster loading content, are the major networks also making it harder for publishers to refer traffic back to their own sites?
March 08, 2016
The interesting thing about Facebook's 'Reactions' is the amount of data it provides - and not just to Facebook. Sure, Facebook is now learning the nuances of the way you emotionally react to your feed, insomuch as emojis communicate nuance, but now you can go beyond a simple “like,” which, as powerful a data tool as that is for organizations, is pretty one-dimensional.