Virtual Reality is set to completely upend the way we connect with content creators on social. Since it first launched in September of last year, Facebook 360, along with a select group of invite-only brands and media companies, has been giving a master class on how it’s done. The good news is that now, everyone is invited to play.
With Facebook's new 'Reactions' feature set to become available to all users, here's a guide to help you understand why the addition of the new tool is not only an important move for Facebook, but how these tiny, cartoon faces may also become extremely valuable for your business.
When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook newsfeeds, so advertisers who can skillfully use color in their ads will attract more views, clicks and conversions.
The live-streaming battle is about to heat up – Facebook, which first released their live-streaming tool ‘Live’ to only verified profiles is now opening the option up to all U.S. iPhone users , as of today.
The progress of Facebook's internet.org initiative is crucially important to the platform's ongoing growth and dominance. And while 'connecting the world' is its core aim, connecting the world to Facebook is a pretty great side-effect.
A study of 58,000 users of Facebook in the US has warned that the techniques available today to analyze the information we provide can not only be used to deliver advertising contents, but also steal potentially sensitive information about any users from Internet..
From January 4 – January 10, 2016, U.S. brands and properties captured 569 million total actions (likes, shares and comments) from Facebook posts. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in the ranking here.
What are the predictions for Facebook this year and how will they affect the social media landscape? With acceleration of the media industry continuously reaching new speeds, we are in for some growth and increased revenues within an already booming business.
Up until 2016 Facebook trended as one of the top marketing and advertising platforms on the web. That does not stand to change in 2016. However, we do expect to see Facebook changes that make Facebook a useful customer service solution, and a central social commerce platform.
Last year, Facebook rolled out a number of new tools within their self-service advertising platform that allow marketers the opportunity to do new things and be more creative in the method that they approach their consumer base. Do you know how to use them properly?
A creative refresh is mandatory for keeping social and mobile audiences on their toes, but constantly coming up with new ideas isn't easy. To help kickstart your creativity in the new year, we've scraped the Internet for some outside the box approaches to digital advertising.
“A decade ago, you wouldn’t have expected a social media site to be a leader in digital innovation, but Facebook remains one of the most dynamic tech companies around today—and its strides are affecting businesses and marketers everywhere,” writes Jayson Demers in an article in Forbes.
Lauren Johnson has an interesting write up in AdWeek about social networks copying each other's ideas. T he piece explores just that; the times Facebook and Twitter decided to imitate each other (read: completely rip each other off) over the past year.
Facebook is testing a new way to explore your News Feed on mobile with a customizable interface that lets you separate your feed into multiple categories based on selected interests and personal preferences.
With all the different types of content available online, now, more than ever, you need to do whatever you can stand out from the crowd and gain positive results. So how do you do that on Facebook? This infographic outlines a few ways to improve your facebook performance.
Stories about Facebook lately struggling with organic reach and engagement are not new, but at least it was still bringing in new blood with Instagram. But, some are now asking, is Instagram's rise over as well?
Facebook at Work is Facebook's answer to work communications apps and services like Slack and Yammer. The basic level of service on Facebook at Work will be free for companies to use, but the addition of options like analytics, apps, and customer support will require payment.
Facebook has quietly been testing its own professional services functionality to rival that of other companies like Yelp, Angie’s List, Google, and Amazon. Learn more about Facebook's services functionality.
There’s only one week to go till Santa takes off on his annual flight, and Facebook’s getting into the holiday spirit with the announcement of a range of festive-themed additions for Messenger to help spread the seasonal cheer, including improved photo-sharing functionality, customization options for Messenger threads and fun graphic overlays.
It’s the time of year when every social media network is releasing their own “Year in Review.” Facebook’s includes a list of the most posted about news items and the way that people used Facebook to engage with the global community around events like the U.S. presidential race and the attacks in...
It’s official. Facebook has officially become a potential competitor to Google when it comes to the information market. In addition to introducing the “buy now” feature which essentially transformed the social platform into an online marketplace, the social media giant also launched Instant...
When it comes to ecommerce shopping on social media platforms, it seems like most of the social media giants have failed thus far to take a large slice of consumer’s ecommerce shopping dollars. However at the end of 2015, it seems that big social media brands have finally started to turn the corner on social shopping. Social media companies like Pinterest, YouTube, Facebook and Twitter are starting to roll out new advertising and native shopping features as they try and get a piece of consumers retail dollars.
The ad wars between the major tech companies continues unabated, and Facebook has made their latest move. Under pressure from publishers dissatisfied by the ad revenue opportunities in their publishing options, Facebook is tweaking Instant Articles to allow publishers to make more money.
What does a really successful Facebook ad look like? To figure out how Facebook’s algorithms for ads affects the success of ads, social media management agency Consumer Acquisiton “analyzed 100,000 Facebook ads and shared its findings to marketers who are desperate for some understanding of the minutiae that determine whether Facebook ads fail or succeed,” according to Amanda Walgrove in a Contently article.
When starting out with Facebook ads, it's not always clear what steps you need to take in order to begin running relevant and impactful campaigns for your business. After all, there are many factors, tools and tactics to remember, not to mention numerous ad types to choose from and best practices to consider. With Facebook marketing beginners in mind, we've created the following checklist to help you go from a novice to social advertising master.
As ISIS and other Islamic militant groups continue to terrorize our nation and other countries, social media networks like Facebook and Twitter are doing their part to make sure that these militant groups can’t use their networks to post propaganda and recruit new members.
Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, have welcomed their first child - a daughter named Max. And along with Max's arrival, Zuckerberg has also announced plans to give away 99% of his Facebook stock to charitable causes.