If you’ve ever found yourself thinking “Facebook aren’t tracking, like, every single action on the platform, are they?” The answer is yes, and they’ve underlined this with their latest update - in yet another algorithmic tweak, Facebook has announced that actions taken while viewing a video will be taken into account and used as signals to indicate whether a user was interested in that content.
Introduced in June 2015, Facebook's 'Place Tips' feature gathers useful information about a business or landmark and shows it at the top of the News Feed for in-store visitors. So what does this mean for social media managers? In this post I'll review the 'ins and outs' of the business applications of Place Tips on Facebook.
Perspective is always important when you’re planning, executing, and monitoring the performance of marketing campaigns. Audience research tools have been around for decades to facilitate media planning and buying across various channels online and offline. Most of these include the likes of ComScore, Nielsen, and Roy Morgan, which are paid tools heavily adopted by media agencies. Major networks have since introduced their own free media planning tools such as Google’s Display Planner. And with the rise of Facebook advertising, the network has also introduced their own audience insights tool called Facebook Audience Insights.
If you, like me, depend on Facebook to socialize the content you create, you want to be as Facebook savvy as possible. What do people engage with? When should you post? I’ve found that posting images and videos gets more engagement than straight text. I’ve also found that text that speaks to a controversy or includes news-you-can-use is more successful.
In what may be seen as another effort to boost their new Instant Articles function, Facebook has announced the introduction of authorship on Facebook. Facebook’s Author Tag will enable publishers to “make it easy for Facebook readers to start following the author of an article they just read an enjoyed”.
A new Facebook app, BuddyBid, enables retailers to host highly-targeted auctions direct on Facebook to better engage customers, increase sales and lower customer acquisition costs. The app gauges and surfaces demand from potential customers, providing marketing teams with actionable leads.
The Facebook Awards are timed to coincide with the Cannes Lions International Festival of Creativity, where the international advertising world crowns its best creative w ork. Facebook will also attend Cannes, to encourage advertisers to use the platform in new ways, and to capitalize on the growth in international advertising that seems to make up more and more of Facebook’s revenue. According to AdWeek , “more than half of its [Facebook’s] ad revenue came from overseas” last ye a r. Here are the best of the best:
Social media is, in some ways, just another arena for a popularity contest. Influence is the new popularity. Fame is the ultimate popularity. Instead of showing off your new hat to the people who go to the General Store in your small town, you can show it off to your social network, which spans many towns and cities, several states and often a few nations. So who’s winning? Who’s the most popular? And what can we learn about how popularity works that we can use as social media marketers?
Reports have indicated that Facebook is testing a feature which would recommend topics to write about within the Status Update field. Is this a good thing? Should Facebook be prompting users on what they might like to discuss?
Romania has a problem. They have a large population of elderly people, 40%, living alone. So Vodafone, via McCann Erickson Bucharest, created a marketing campaign around two Romanian widows who were still in the habit of cooking enough food for a full family dinner.
As of this writing, if you Google the words “Facebook” and “privacy,” the fourth result is an article about a lawsuit over privacy concerns. According to International Business Times , “The complaint centers around Facebook’s photo-tagging feature,” and the revelation that Facebook is creating “shadow-profiles” of non-users. Facebook is using “biometric” face recognition technology to collect data on not only its users, but on everyone else who shows up in its pages as well—which violates Illinois law.
If you've ever used spammy tactics and violated Facebook's Terms of Service, you've likely found yourself behind bars in what's known as "Facebook jail." If you're stuck in Facebook jail, follow these tips to break yourself free.
In the wake of another shift in the Facebook algorithm, brands have been (begrudgingly) adapting. Video is now the content hero, always a sure win for post engagement. The Algorithm has put a lot of stress on Social Strategists, who are faced with going back to the drawing board every time they wake up to another announcement from the Mark Zuckerberg brigade.
Would you pay to use Facebook? Not as a marketer, but as a regular user? An op-ed by Zeynep Tufekci in The New York Times argues that we are all already paying for our Facebook and Google use, only the currency is loss of privacy and control over our own data. In the article, “Mark Zuckerberg, Let Me Pay for Facebook,” Tufekci argues that ad-financed Internet platforms aren’t free, and they don’t serve their users very well. Or even themselves.
Facebook's Instant Articles offering is almost impossible to fault from a reader's perspective. Brands, too, are getting a pretty sweet deal - but will that last? And can we trust Facebook as a news provider?
Facebook's average user demographic is aging as younger generations turn to apps like Snapchat - but does that mean Facebook won't be able to hold it's place a social media leader? In this post, digital strategist Chris Horton argues that 'going mainstream' might not be so bad for The Social Network.
A new study by P ew Research has found that Facebook is ‘far and away the most common source for news about government and politics’ among Millennials in the U.S. While not overly surprising, the data does underline, yet again, Facebook's relevance as a news and ifnormation platform, one that needs to be taken seriously.
For years, Facebook users were forced to go without being able to post their beloved GIFs on the social network, but with a big change in the social game, Facebook now supports posts with GIFs on both desktop and mobile.
Facebook debuted Instant Articles this month for their current iPhone app and will soon introduce it on Android. Instant Articles allows publishers and editors to serve media rich content, including long form articles, high resolution images, interactive graphics and auto-play videos to the Facebook app that load up to 10 times faster than clicking on a link. Instant Articles will retain their original publisher’s design layout including logos, fonts and cover images.
Via 'How big is Snapchat?' on Photoworld.com The photo above is a demonstration, via a very interesting interactive webpage on Photoworld.com , of what happens every second on Snapchat . The image and video sharing app has experienced monstrous growth recently . According to Snapchat itself , users...
American social media and software companies have had notorious difficulty with European courts, which tend to value privacy and antitrust laws more highly than American courts. Think Microsoft, Intel and Google. Now Facebook is facing significant legal battles in Europe. "Move over, Google. Facebook is the latest American tech giant that Europeans love to hate,” writes Mark Scott of the New York Times.
Edgerank is the algorithm that Facebook applies to content to determine what's going to show up for users in their News Feed. Facebook continually tweaks this algorithm for one purpose, and that's to spur quality engagement from its community. Over the past few years, Facebook has made a lot of changes to this algorithm - with that in mind, here are 5 tips to keeping your 'edge'.
Facebook’s recent rollout of Instant Articles presents an opportunity for publishers to join hands with the social media giant vis-a-vis interactive articles hosted on Facebook itself. Yet it also points to the threat that Facebook poses to publishers who are now competing with social media’s role as a one-stop shop for news.
Facebook's long-awaited direct-to-Facebook publishing service was finally announced on Wednesday, giving publisher the ability to directly post their articles to the social networking giant's site. In essence, Facebook Instant Articles are pieces of content that are consumed in their entirety on Facebook's mobile apps, meaning the reader does not have to click through to the publisher's site. At launch, brands like Buzzfeed, NYT, BBC News, The Guardian and National Geographic have access to create and publish these instant articles, but should it be successful, open access could potentially change the way the industry works.
If you weren't already aware, Facebook officially unveiled what it calls "Instant Articles" this past week. This feature gives publishers (currently just beta participants) the ability to fully syndicate entire articles on Facebook. On its surface, this looks like an incredible opportunity for publishers to get their content in front of new audiences. Potentially, this could also turn into a channel for brands' content marketers to infiltrate, too.