We’ve all heard by now the 80-20 rule for Facebook content: 20 percent of content should be created by and unique to your organization while the remaining 80 percent should be shared or curated from other sources. While it is a good rule of thumb approach to content strategy, the real focus here should be on the fact that the majority of your content is ideally from external sources.
Facebook’s offers brands awesome power to connect with their customers. But, as with great power in any context, sometimes that power is abused. “… With great popularity comes some shameful characters looking to tap into Facebook's viral market to sell you their crappy products or scheme your money through affiliate links or worse,” writes Daniel Zeevi.
Facebook has more than 1.4 billion monthly active users, but when your business page isn’t doing well, it can feel like an empty wasteland. Where is everyone? Why aren’t they interested in my business page? Here are some best practices for business pages that will have people interacting with your business on Facebook in no time.
By now, you’re likely already convinced that social media is an important part of your business or brand’s marketing strategy, otherwise you wouldn’t be reading this. What you may be less confident about is exactly what role all this posting on Facebook & Twitter plays in your greater marketing plan and, more importantly, how you can track it in a meaningful way that will lead to growth and ROI.
Back in April, when Facebook updated its algorithm back in April (2015), rather than simply post what changed, I decided to break down what each change in the latest Facebook algorithm meant for brand pages. I stated at the time that "(f)or some brands, this latest Facebook algorithm change will be...
In one of the more unusual, yet interesting, research projects from Facebook, analysts from The Social Network have investigated how people deal with losing their mobile phones , through the filter of the Facebook experience. They’ve released their findings on the Facebook IQ blog , highlighting the number and frequency of conversations that happen on the platform regarding lost phones
A new report from NewsWhip has found that The Huffing ton Post was the most shared content publisher on Facebook in June. BuzzFeed came in second, along with many of the other usual suspects like Fox News, CNBC, Yahoo and The Guardian – but most interestingly, clickbait and sensationaliz ed content-style sites continue to rank well, alongside their more serious news rivals.
If you found it weird or upsetting that sites like Facebook can automatically recognize your face in photos, then a newly emergent technology that allows computers to recognize what you are doing in pictures will really freak you out.
Since Facebook nearly killed organic reach more than a year ago, you might have stepped up your company’s or your clients’ Facebook Advertising game, and rightfully so. Now, just a few days ago Facebook announced updated controls for the News Feed. As a consumer, I’m loving this update, but as a marketer, I’m taking a closer look at my social media strategy for Facebook and continue to be challenged by the Internet giant (not like that’s a bad thing). Find out what the ‘See it First Update’ is all about and what it means for your business.
A new study by Pew Research has found that the share of Americans who now use social media as a source of news has risen by more than 13% overall since 2013. The survey of more than 2,000 US adults found that 63% now use Facebook and Twitter as “a source for news about events and issues outside the realm of friends and family”.
Ever find yourself a little tapped out when it comes to ideas for what to say in a social media post? Me, too. Especially if you are a social media professional who writes them day in and day out, it can become difficult to think of new ways of approaching the same old Facebook update or tweet.
In December last year, Facebook introduced a new monthly report via their Facebook IQ blog called “Hot Topics”. Exactly as it sounds, "Hot Topics" looks at the most discussed topics on the platform over the previous month - and the insights provided can be valuable for marketers as they go about defining their own Facebook strategy.
I've written before about viral content hoarding website ViralNova.com, which rose in the place of Upworthy, which crashed basically when Facebook closed a loophole in what content gets promoted on its news feed. ViralNova, which has been called one of the worst sites on the internet, gets attention with headlines so shameless (“This Old Couple Tragically Died in a Car Accident. But What Rescuers Found Inside Was Beautiful” is a typical one) it makes one wonder who in the world would even click on this clickiest of click-bait.
Facebook has today unveiled a new way for users to have more say over w hat content gets priority in their News Feeds, enabling them to ensure they never miss any updates from friends or Pages they want to hear from. It’s a more user-friendly, and potentially powerful, way for users to re-take control over their Facebook experience, and goes some way towards reconciling one of the major pain points for users in recent times – the issue of being told by Facebook what’s important to them.
This week, Facebook updated the way CPC is calculated to discount any impact from likes, shares and comments. From now on, only clicks to websites and apps and on the Shop Now button will factor into the CPC calculation. And you know what? It’s about damn time! Just this spring, ‘Facebook Likes’...
Facebook’s march towards online video dominance continues, with another new feature added into the mix to get users viewing more video content. This week, Facebook is testing a new video player option where users can detach a video from the News Feed and move it to your preferred viewing location within the browser window.
I have two kids, one is five, the other is three. You know what one of the most common requests from them is? “Dad, can I please watch the iPad?” As it turns out, this is pretty common – a new report from Miner and Co has found that 57% of the 800 U.S. parents they surveyed said their children now prefer to watch video on a handheld device, rather than TV. It’s a development that has the television industry spooked, and may have wide-ranging impacts on future media consumption habits.
If you’ve ever found yourself thinking “Facebook aren’t tracking, like, every single action on the platform, are they?” The answer is yes, and they’ve underlined this with their latest update - in yet another algorithmic tweak, Facebook has announced that actions taken while viewing a video will be taken into account and used as signals to indicate whether a user was interested in that content.
Introduced in June 2015, Facebook's 'Place Tips' feature gathers useful information about a business or landmark and shows it at the top of the News Feed for in-store visitors. So what does this mean for social media managers? In this post I'll review the 'ins and outs' of the business applications of Place Tips on Facebook.
Perspective is always important when you’re planning, executing, and monitoring the performance of marketing campaigns. Audience research tools have been around for decades to facilitate media planning and buying across various channels online and offline. Most of these include the likes of ComScore, Nielsen, and Roy Morgan, which are paid tools heavily adopted by media agencies. Major networks have since introduced their own free media planning tools such as Google’s Display Planner. And with the rise of Facebook advertising, the network has also introduced their own audience insights tool called Facebook Audience Insights.
If you, like me, depend on Facebook to socialize the content you create, you want to be as Facebook savvy as possible. What do people engage with? When should you post? I’ve found that posting images and videos gets more engagement than straight text. I’ve also found that text that speaks to a controversy or includes news-you-can-use is more successful.
In what may be seen as another effort to boost their new Instant Articles function, Facebook has announced the introduction of authorship on Facebook. Facebook’s Author Tag will enable publishers to “make it easy for Facebook readers to start following the author of an article they just read an enjoyed”.
A new Facebook app, BuddyBid, enables retailers to host highly-targeted auctions direct on Facebook to better engage customers, increase sales and lower customer acquisition costs. The app gauges and surfaces demand from potential customers, providing marketing teams with actionable leads.
The Facebook Awards are timed to coincide with the Cannes Lions International Festival of Creativity, where the international advertising world crowns its best creative w ork. Facebook will also attend Cannes, to encourage advertisers to use the platform in new ways, and to capitalize on the growth in international advertising that seems to make up more and more of Facebook’s revenue. According to AdWeek , “more than half of its [Facebook’s] ad revenue came from overseas” last ye a r. Here are the best of the best:
Social media is, in some ways, just another arena for a popularity contest. Influence is the new popularity. Fame is the ultimate popularity. Instead of showing off your new hat to the people who go to the General Store in your small town, you can show it off to your social network, which spans many towns and cities, several states and often a few nations. So who’s winning? Who’s the most popular? And what can we learn about how popularity works that we can use as social media marketers?
Reports have indicated that Facebook is testing a feature which would recommend topics to write about within the Status Update field. Is this a good thing? Should Facebook be prompting users on what they might like to discuss?