Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign.
Facebook can surely be termed as the front runner in the world of social media. With over 1.39 billion monthly users, it is surely the perfect platform to be on if you are looking to connect with the maximum number of people. But what if you want to purchase something? Facebook hardly had the answer even a few days back. However, the Company has found a solution to this problem as well.
One reason restaurateurs are hesitant to go with the social media flow is that there are so many different choices. It’s not easy to decide which platforms are right for advertising and marketing a restaurant.
The next evolution of Facebook has been uncloaked – earlier this week, reports surfaced indicating that Facebook has been working with some of the world’s largest publishers on deals to have them post content directly to Facebook, in conjunction with material published in their own publications. This would mean users would no longer have to click on a link to read the latest news story, keeping them on-platform longer, and enabling Facebook to capitalise on that attention through ads.
Facebook announced that they were rolling out a new set of tools (or rather updating old tools) to help publishers better connect with their audience using Organic Targeting. I say updating old tools because Targeting on Facebook has actually been around since 2012, but back then organic reach was easier to achieve than it is now causing few people to actually use these tools. When Facebook made the announcement at the beginning of 2014 that they “expect organic distribution of an individual page's posts to gradually decline over time as [they] continually work to make sure people have a meaningful experience on the site,” many began to wonder if it was time to give up on the idea of a “free Facebook” altogether.
At long last, some 1.5 million brands on Facebook will soon get access to the vast amounts of data that has been stored with the launch of the platform’s Topic Data offering. By licensing the data to DataSift, Facebook will use Topic Data to give brands in the US and UK a wealth of insights to better-understand how people are talking about or using their products. Data that includes users’ public and private information, hashtags, links, comments, likes and shares will all be aggregated and anonymized and served to brands on a silver platter.
The power that social media and technology can have on a business when used correctly can be incredible. Enough to cement a brand's complete ethos and personality while offering a platform of engagement with customers, both can boost sales and promotional activities to produce unrivaled results. In recent years, 'The Year of the Mobile' has been predestined, each year surpassing expectations to grow into a more powerful necessity in a marketer’s toolbox.
One often overlooked activity is the importance of regularly auditing which apps have been authorized to post to your social media accounts. Whenever you click that timesaving “Login with Facebook” button to register with a website or add your social media accounts to a vendor’s platform for managing your social media interactions you’re prompted to authorize that website or platform to do certain things with your social media accounts.
Facebook active users are much more likely to be clicking ‘like’ button than Google plus or Twitter active users are to be hitting +1 or ‘favoriting’. Active Facebookers are also more likely to be interacting with their friends, revels new study from Global Web Index.
Internet marketing and social media are intertwined because the technology is overlapping. It is amazing when you think about it: we can connect on an individual basis to people scattered all over the world. The message we want to communicate can be individualized down to the greeting on an email and we are accustomed to this fact.
Think Facebook is just in the business of sharing pictures, updating statuses and working on digital advertising? Think again. The social media giant is a lot more tech focused than it might appear. It’s been working on a number of interesting projects, from image recognition software and virtual reality to just recently announcing its plans to tackle computer networking and enter the ethernet switch market.
It’s no accident that Coca Cola, McDonalds, and Red Bull have invested heavily in their Facebook pages. Currently, the Coke page has over 94 million fans; McDonalds has over 57 million; and Red Bull tallies over 46 million fans. A look at their pages shows constant updates, interesting content, and a variety of CTAs.
Facebook just announced a major change to its Messenger service that will allow friends to send money to one another as easily as they would a message or photo. This new feature, which Facebook says will be free, will be be rolling out for Messenger users in the U.S. over the next few weeks on iOS, Android and desktop.
We all know that video is the future of online marketing, even Mark Zuckerberg says so! The greatest battle to social media marketing leadership is coming and Facebook is betting all on video content, hitting hard on YouTube. Are you ready for the video marketing war?
Facebook just recently acquired shopping search engine TheFind.com, showing their intent to become a big part of two of the Internet’s biggest money-makers: search and e-commerce . On Friday they announced the deal for an undisclosed amount. Step by step Facebook is working to get it's users to search and then shop within their platform. So what does this mean for business owners?
The folks at BuzzStream and Fractl conducted a survey with more than 900 respondents to better understand why people un-follow brands on social networks. And the infographic below, titled 'The Unfollow Algorithm,' illustrates what they found.
Facebook already removes pages that are deleted from the Page Like numbers. This new move will remove two groups of accounts from Page Like counts. The account types in question, memorialized accounts and deactivated accounts aren’t technically deleted, but they will no longer be included a business page likes.
Facebook has access to a ton of user data and a new partnership is putting more of it to use for a select group of marketers. The new Topic Data offering gives marketers insight into trending events, brands, subjects and activities, based on aggregated and anonymized Facebook data. Facebook turned...
Facebook announced the rollout of a new tool for marketers. Topic Data will let advertisers see what their customers are saying about “events, brands, subjects, and activities” so that they can “make better decisions about how they market on Facebook and other channels.”
Facebook graph search isn’t just one of the most under-leveraged tools on Facebook, but also in the entire social media world as a whole. When used right, it can give you unparalleled insight into your audience as well as your competitors’ audiences…if you ask the right questions.
Market researchers have the tendency of complicating things but with Facebook, simple is the new smart. The colors and texts behind your dynamic ad campaigns are insignificant in the long run and one must be inclined towards targeting the audience base and throwing lead magnets for them to catch.
On March 5th, Facebook released a blog post titled “Making Page Likes More Meaningful,” in which they outline how and why they will be removing certain inactive accounts next week from pages’ like counts, a move that will likely result in page owners seeing a drop in likes.
Who wouldn’t want to make another attempt to woo users that engaged with their brand, but didn’t quite convert in the way they wanted them to? While retargeting isn’t new, many marketers don’t realize that this is available for video ads. If you are creating a series, retarget users who watched previous videos. Alternatively for single video campaigns, try retargeting users that only watched part of the video to entice them to complete the view
Facebook has become a powerful platform for business owners and marketers who want to spread the word about their products and services. Facebook has a wide variety of ad formats, targeting options and the ads are generally pretty effective. To help marketers better manage their Facebook ads on the...
What started off as a normal Thursday quickly spiraled into one of the oddest days on social media that I've ever seen. Two separate events rocked Twitter and suddenly took off to become featured stories on national news channels and top business publications. What happened? Why does it matter? How can we, as marketers, take advantage?