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March 02, 2015
Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook's Marketing Partners, it's coming soon to the self-serve platform.
February 28, 2015
What started off as a normal Thursday quickly spiraled into one of the oddest days on social media that I've ever seen. Two separate events rocked Twitter and suddenly took off to become featured stories on national news channels and top business publications. What happened? Why does it matter? How can we, as marketers, take advantage?
February 27, 2015
Videos are hot, hot, hot on Facebook! Here are five things to look out for.
February 25, 2015
In March, Facebook finishes a year-long process to migrate all existing Facebook apps to their v2 framework. This allows for consumers to have much more control about the data they share with companies when they use social login.
February 25, 2015
Once primarily associated with display, programmatic advertising can now be described as simply the automation of media buying and optimization that’s centered on audiences. When we think about it in this context, the meaning behind it has evolved, and extends more broadly across digital advertising. Search, as the first pure form of a programmatic channel, offered automation, transparency, and the ability to leverage data such as geography, time of day, or device type in order to make more intelligent decisions and to improve relevancy.
February 24, 2015
If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed.
Facebook-Place-Tips-Next-Killer-SoLoMo-Tool-for-Businesses
February 23, 2015
These creative and ‘out of the box’ tips will help to promote your next event on social media. If successful, they will not only draw a larger audience but they will impact your search rankings and leverage traffic to your website.
February 23, 2015
A new feature added by Facebook is an effort to create a living will for you on your social media profile. This will make the process of accessing your account easier for your loved ones after you have passed away.
Facebook after death
February 21, 2015
Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of total Q4 ad revenues. This is a far cry from the spring of 2012, when the world’s biggest social network openly acknowledged it had a mobile ad monetization problem.
Businesses-Flock-to-Facebook-Mobile-Ads-Should-Yours?
February 17, 2015
This week, Facebook integrated a ‘relevance score’ into their system for advertisers. This attempt to bring in an element that should help to reduce poor quality ads is to be commended, and is a promising step for serious advertisers.
February 13, 2015
Starting this week, Facebook advertisers will see a new Relevance Score metric, the equivalent of Google's AdWords Quality Score , in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns
February 13, 2015
Sometimes I may drop a hashtag in a conversation or even while personally texting or writing to someone. Sometimes there’s no other way to describe or sum up something!
February 13, 2015
Love it or hate it, Valentine’s Day provides a heavenly opportunity for social media marketers to get creative on social media.
February 12, 2015
It is important to consider the ways in which social media could be changing yet again, and what you need to do in order to prepare for the next version of social media networking.
February 12, 2015
It’s particularly interesting to understand the how’s and why’s of generational differences. How world events affect day-to-day attitudes and behaviors and, importantly, how one generation of parents influences their children’s generation.
February 12, 2015
Even a few years back, LinkedIn was the primary platform for professional networking. But with time, Facebook is fast emerging as a major social media website that can help search for jobs. There are a few ways that can help you use Facebook to find your dream job.
facebook job search
February 12, 2015
Facebook, Instagram and Twitter are the most influential forms of social media, and a strong presence on them is crucial for maintaining a successful business. But even if you’re ticking all of the social media marketing boxes, are you filtering these checkpoints onto the right platforms?
February 11, 2015
I've helped companies build communities around their Facebook page, and I can tell you: you're using Facebook with the wrong viewpoint. The companies that succeed on Facebook have 3 critical principles that turn their page into a lead-generation (and revenue-producing) machine. After seeing the patterns present in these pages, here are the 3 techniques that I see over and over again on successful pages.
February 06, 2015
Facebook Mobile App Ads with Video generate more revenue (compared with standard newsfeed image ads) by engaging higher-qualified users with a new kind of user experience—and telling stories along the way.
February 05, 2015
Advertising on Facebook helps businesses connect with new audiences as well as stay in touch with current customers.
February 05, 2015
Regular content that people engage with, like, comment and share is where things take off. The important thing is this: knowing what the people on Facebook want. The data can tell us this. It's not a mystery.
February 05, 2015
Believe it or not, Facebook marketing is really quite simple, and you can succeed at it by focusing on just these two important areas: getting your Page liked and posting nothing else but high quality content.
February 04, 2015
Is your business truly taking advantage of Facebook’s tremendous marketing potential? If not, I have five essential keys to using Facebook to promote your brand.
February 03, 2015
The number of fans your Facebook page has can be misleading— just because they liked your page doesn’t mean their newsfeed generates posts from your page. If no one is seeing your page’s posts on their newsfeed, they won’t be liking, commenting, or sharing them. If your posts are receiving significantly fewer likes or comments than the number of fans your page has, don’t despair!
February 03, 2015
Facebook Lite is a slimmed down version of Facebook, allowing users in developing countries the ability to connect with the social network.
February 03, 2015
it’s important to point out that extreme usage of social media is still linked to higher stress levels. This study isn’t a free pass to go out and get a social media addiction in order to help you relax at work. Also, this is just one report, others may provide greater insights and help clarify the debate.
February 02, 2015
This infographic, designed by Covershub, presents a most thorough cheat sheet that holds most upgraded image dimensions (such as cover photos, profile pictures, advertisement banners) for major social platforms - Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Instagram.
February 01, 2015
Do you use email marketing? Do you use Facebook marketing? Have you ever thought of putting them together to boost your email open rate? If you answered “no,” maybe it’s time to think about marrying the two. Why? SalesForce ran a study that targeted 565,000 email subscribers with its regular email marketing and coordinated Facebook News Feed ads. The results were worth testing this strategy for your own business.
January 30, 2015
This past quarter, Facebook took in a whopping $3.6 billion in ad sales, 53% more than the same period last year. Clearly, holiday marketers jumped on the social PPC bandwagon this year, but an astonishing number of advertisers also went mobile.
January 30, 2015
Facebook will indeed be reintroducing its previously shelved real name policy, despite the negative feelings of many users. The policy, which forces people to use their actual name, was recently ditched due to criticism. Facebook apologized over the issue, but have now apparently reversed their decision and decided to go ahead with implementing the idea.

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